Apple stock movement: A short history lesson

Apple has a history of seeing its stock make significant moves to the upside, followed by significant corrections or retracements to the downside. In this article, I try and prove that what Apple is going through is not uncommon. And that the recent “gloom and doom” headlines are not something you should pay attention to.

Apple. The company that’s captured much of our hearts for more than a decade is now “doomed.” Day after day we see headlines suggesting that Apple is on its way to oblivion.  The company is no longer making great products, they say. Tim Cook should be replaced! Supplier woes stir Apple demand fears. We’ve all read these headlines and they’ve clearly had an impact on both the company’s reputation and its stock price. But what most people don’t see nor realize, is that Apple has a history of this type of stock movement. In fact, there are more than a few instances where Apple has seen massive upward rallies followed by significant pullbacks (or retracements as I like to call them).

Before I go any further, I’d like to make clear that I’ve been a technical analysis trader for nearly a decade now. Technical analysis as defined by Wikipedia is a “methodology for forecasting the direction of prices through the study of past market data, primarily price and volume.”

What technical traders tend to do is ignore all the headlines, all the rumors, and all the bullshit that surrounds the stock market. Instead, they simply look at price and make statistical decisions based on probability. In this post, I simply want to show you a few examples of how Apple has a history of these types of movements and that it shouldn’t be the cause for any panic. At least not yet.

I also want to make clear that I am not, in any way, suggesting you should buy, sell or trade Apple stock. This is simply my opinion based on what I see.

Fibonacci Retracements

In these examples, I’m going to show you some charts where I use Fibonacci retracements. Here’s a simple definition:

Fibonacci retracements is a method of technical analysis for determining support and resistance levels. They are named after their use of the Fibonacci sequence. Fibonacci retracement is based on the idea that markets will retrace a predictable portion of a move, after which they will continue to move in the original direction.

The idea is that when markets move, you can use these Fibonacci levels to predict where you may find either a support point or a failure point.  In these examples we’ll simply look at support points since Apple has been coming down.

Apple Stock Charts

One last quick thing before we get into charts. Most technical traders use the 50% and 61.8% Fibonacci levels to predict where a market may find support or resistance. For example, if a stock went from $10 to $20, and then started to significantly pull back, many technical traders would expect that stock to have a lot of support somewhere in-between $14 – $15 (roughly 50% – 61.8% of the $10 move). In my personal analysis I have found this to be true nearly 70% of the time.

Now, onto some examples.

apple stock 1998 Apple stock movement: A short history lesson


In the first example above, you can see that between late 1997 and late 1999, Apple saw a huge run from just over $3 a share to as high as $37 a share before seeing a massive drop to about $20 – a near 50% drop. Once it touched about 50% of the way down, it immediately bounced back up. This correlates with the Fibonacci retracement concept.

apple stock 2005 Apple stock movement: A short history lesson

In the chart above, notice how Apple nearly tripled its stock price between the Spring and Winter of 2005, going from $32 to just over $85. Once again the stock dropped right inside of that 50% – 61.8% range in just a few months before bouncing back and heading to all-time highs. I don’t recall the headlines at the time, but I can only imagine they weren’t pretty.

apple stock 2006 Apple stock movement: A short history lesson

Here we are in mid-2006 watching Apple quadruple from just under $50 a share to nearly $200 a share in just over a year. Again, we see a massive drop right inside of that 50% – 61.8% range (about $115) before bouncing back up. Are you seeing a pattern here? This is what markets do. In fact, let’s take a look at Google.

google 2004 Apple stock movement: A short history lesson

Here’s a look at Google’s stock from 2004 to mid-2007 jumping seven-fold only to give up just over 50% of those earnings in just a few months. Funny, I don’t remember Google having nearly as many doom and gloom headlines.

apple stock 2013 Apple stock movement: A short history lesson

Finally, here we are looking at Apple’s insane rally from 2009 to date. A move that seems nearly identical to Google’s rally from 2004 – 2007. Given what we’ve looked at, what do you think the probable outcome is? Again, I’m not suggesting that you should buy or sell Apple. I’m simply pointing to the technical evidence at hand.

In fact, the entire point of showing you these charts is not to give you some Jim Cramer buy signal. It’s to tell you to ignore the bullshit headlines that seem to be flooding the internet and newspapers. They come from analysts. Analysts with agendas to either inflate the price of a stock they own or deflate the price of a stock they want. Regardless, good companies will continue to thrive and bad companies will continue to fail. Apple, in my eyes, is still a very good company. Time will tell if I’m right or wrong.

Update 4/30/13

Since writing this article, we’ve seen Apple reverse quite a bit almost exactly as its price movement history indicated it would. Take a look at this chart from today, April 30th, the last day of the month. What you’ll see is that Apple has found support literally 50% of the way down from its last major rally. If history is to repeat itself, we should see Apple move up quite a bit over the next few months.

apple stock reversal monthly Apple stock movement: A short history lesson

Either way, there are enough signs already showing that the stock is rebounding. Take a look at that reversal candle known in the technical trading world as a “hammer” (where the green arrow is pointing). What’s important to realize, though, is that nothing has changed in the past week. The headlines still paint “doom” and analysis continue to say the same things. We’ll take a look at this again in a few weeks or so.

Update 5/8/2013

It’s been roughly 3 weeks since writing this post and we’ve seen Apple not only bounce almost perfectly from the 50% retracement, but the stock has also rallied roughly 20% in that time. Funny, I’m not seeing any crazy headlines out there over the stock’s gains.

apple stock 500 Apple stock movement: A short history lesson


Based on my analysis (again, I’m not telling you to buy or sell), I give Apple a 70% chance of hitting $500 over the next 4 – 6 weeks. Given that WWDC is right around the corner, any news from Apple could push the stock up or possibly even take it down. Long term it’ll be interesting to see what Apple’s stock does. Historically we’ve seen some notable new highs after these types of major pull-backs. But then again, it’s possible that the stock could take a hit, just like it did in 2008 – 2009 with the economic collapse even though Apple was making record profits. It’s the biggest reason I always say “trade what you see, not what you think.”

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