Apple talking to ESPN with an eye to lining up content for its TV

China Daily might’ve been full of it when it said Foxconn’s chief described Apple’s television as imminent, but that doesn’t mean Cupertino isn’t hard at work on its long-rumored TV. On the contrary, Bloomberg reported Tuesday that the iPad maker is engaged in talks with ESPN aimed at bringing the network’s WatchESPN application to Apple’s TV. The Disney-owned sports network, which already serves content to Xbox owners through certain cable providers, told Bloomberg that while a deal is likely, it’s far from being completed.

Sean Branches, ESPN’s executive vice president of affiliate and advertising sales, said, “We’re a platform-agnostic content company. To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”

Source: Bloomberg

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