China Daily might’ve been full of it when it said Foxconn’s chief described Apple’s television as imminent, but that doesn’t mean Cupertino isn’t hard at work on its long-rumored TV. On the contrary, Bloomberg reported Tuesday that the iPad maker is engaged in talks with ESPN aimed at bringing the network’s WatchESPN application to Apple’s TV. The Disney-owned sports network, which already serves content to Xbox owners through certain cable providers, told Bloomberg that while a deal is likely, it’s far from being completed.
Sean Branches, ESPN’s executive vice president of affiliate and advertising sales, said, “We’re a platform-agnostic content company. To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”