Yesterday writer/blogger Andrew Sullivan announced he was leaving the political website,The Daily Beast and was going to start his own subscription based blog entitled, The Dish. I saw tons of naysayers in the media claiming how ludicrous is was that he was leaving, and that he’ll probably fail because no one is willing to pay the $20/yr to hear his opinion. Well 6 hrs after his announcement, Sullivan put out a statement that he had already reached six-figures in subscription fees. Again, it’s not going to happen for everyone but the foundation continues to be laid. Tech blogger, John Gruber recently launched a sponsorship service on his popular blog, DaringFireball.net, where he charges $8,500/wk to place a small ad on his home page along with a post mentioning the sponsor in that week. He’s been booked solid for the past few months, which if you do the math is a pretty handsome yearly income even if he only books sponsors for half the year. No, this isn’t a get rich quick scheme, all of these people have put in years if not decades building their following and brand name. They’ve put in the work and have earned the respect (and sometimes hate) of their followers. Leo Laporte, long time tech commentator on radio and Tech TV channel, last year built a multi-million dollar studio where he produces his podcasting network, Twit.TV. They produce dozens of shows watched by hundreds of thousands of people that air live on his website, apps (Roku) or streamed via iTunes. He has targeted sponsors throughout his shows that pay to get access to his passionate audience.