“Honestly, we’re not doing very well in the tablet market.” That was one Samsung executive’s candid take on his company’s recent misfortune. Product Strategy Executive Hankil Yoon told media gathered for a roundtable at Barcelona’s Mobile World Congress that Samsung’s Galaxy Tab line of tablets has fallen flat. But Yoon and Samsung aren’t ready to throw in the towel – they’re confident the recently launched 5.3-inch Galaxy Note and its just-announced 10-inch brother are the shot in the arm Samsung needs to succeed in a market dominated by Apple and Amazon.
According to Yoon, the Notes will succeed where the Tabs failed because of their novel S-Pen stylus. “Even if the design is similar, how you use the [Note] is totally different,” Yoon said. As for criticism that Samsung’s 5.3-inch phablet is awkwardly sized, Yoon told listeners that it’s just a matter of getting used to it: “One I used [the galaxy Note], the Galaxy S II looks too small. I don’t want to go back to any other smartphone or tablet.”