Twitter introduced ads to smartphone users’ timelines just four months ago and has only allowed promotional tweets since March, but the micro-blogging company has nonetheless earned more advertising revenue from its mobile platform than from its website on multiple days in the last quarter, according to Twitter CEO Dick Costolo.
Asked at a conference in San Francisco Wednesday why Twitter’s succeeding where Facebook seems to have stumbled, Costolo said, “We’re borne of mobile. We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”
According to Reuters, which cited a report from digital-media analysts eMarketer, Twitter could make as much as $260 million in 2012 and $540 million in 2014. Facebook, by contrast, made $3.7 billion in 2011.