• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Tech Block

tech tips from tim the techie

  • Home
  • About
  • Blog
  • Business Tech
  • Finance Tech
  • Gaming
  • Home Tech
  • Phone
  • Travel Tech
  • Web
  • Contact Tim

7 Ways to Bring Attention to Your New Software Release

November 12, 2021

Releasing new software is exciting, but sometimes it’s difficult to get customers interested in checking out new features.

Here are seven ideas on how to bring attention to your latest release.

Send out a press release to the media

Press releases are a great way to reach media outlets, but they also provide an opportunity to get more eyes on your latest update.

Here’s how:

● First, make sure the news of your release is exciting and relevant – you don’t want reporters shying away from your story!

● Include quotes from customers who have already been using these new features and be sure to include photos of happy customers.

● Include links to your product’s landing page so readers can see what you’re offering.

Create a blog post about your new software release and publish it on your company’s website

If you have a blog already, this is an easy way to bring attention to your latest update – especially if you have a loyal following.

Simply draft a blog post that highlights new capabilities, provides screenshots, and perhaps includes testimonials from customers who have been using the product.

Post an announcement on social media channels such as Facebook, Twitter, LinkedIn, Google+, etc.

Social media platforms are a great way to reach a wider audience and spread the news about your new release.

Building a social media following takes time, so if you’re just starting out with a couple of hundred followers on Facebook, for example, think about those who have already shown an interest in your product by “liking” past posts.

Post an announcement on your company’s social media platforms (or reach out to your loyal followers directly) about the new release, ask them to share it with their own networks, and provide opportunities for engagement.

Add a banner or other graphic to your company’s homepage announcing the new release

Homepage banners can be big and eye-catching – if you’re adding something else to your homepage, this is a good opportunity to add a bold banner with an announcement about the latest release.

Make sure you include a “call to action” so readers know what they should do next.

Use email marketing campaigns to reach out to customers who have purchased this product in the past

Email marketing allows you to reach out to your existing customer base with a clear message.

Include a link to the new product page and send it to those who have indicated they own or are interested in this product.

Don’t forget, you can also use social media as part of your email marketing campaign – if readers click through from their inbox to an announcement on social media, they should be able to easily share an announcement about the new product with their own social media following.

Publish announcements of your new software releases in various industry publications that are relevant for you and/or your target audience

Industry publications often have a broad reach, and they’re an excellent way to draw attention from potential customers.

Plus, this is a great opportunity to collaborate with other brands in your industry that might be interested in sharing the news as well.

List it in Amazon AWS Marketplace

AWS Marketplace listing options are easy to use it can help you get the word out about your product release.

Amazon AWS Marketplace provides a marketplace for Amazon Web Services (AWS) users to obtain applications or services that are deployed on AWS infrastructure.

Just select “Add New Product” in the upper right corner of your Amazon AWS Marketplace homepage and begin filling in the required information.

Conclusion:

In this article, we’ve discussed a few easy ways to bring attention to your new software release.

The seven tips outlined in this post will also help you start conversations about your software release on social media.

 

Tweet
Pin
Share
0 Shares

Categories: Business Tech

sidebar

Blog Sidebar

About Us

I’m Tim from The Tech Block. Tim Techy! haha. I’m all about gadgets, gaming and technology. I don’t just sit in my house all day playing around on gadgets, but they are very integrated into my everyday lifestyle. When I work out I use technology to track it, when I turn the heat on in my home, I use my computer to do it and when I travel, I take my fun techie stuff with me!

Popular Posts

Facebook

Tim's Tech Block

News Latter

Connect

  • Facebook
  • Instagram
  • Twitter

Recent Posts

  • How do you improve your Rummy skills from a beginner to an expert?
  • Understanding the Indian Rummy Version
  • 4 reasons to play Rummy game today itself
  • The Easy Divorce Handbook Alabama’s Ultimate Resource for a Seamless Process
  • Diablo 3 vs. 4: How Do the Two Compare?

Recent Comments

    Archives

    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018

    Categories

    • Blog
    • Business Tech
    • Finance Tech
    • Gaming
    • Home Tech
    • Phone
    • Travel Tech
    • Web

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Footer

    About Us

    I’m Tim from The Tech Block. Tim Techy! haha. I’m all about gadgets, gaming and technology. I don’t just sit in my house all day playing around on gadgets, but they are very integrated into my everyday lifestyle. When I work out I use technology to track it, when I turn the heat on in my home, I use my computer to do it and when I travel, I take my fun techie stuff with me! Read More…

    Popular Posts

    Featured Post

    How do you improve your Rummy skills from a beginner to an expert?

    Understanding the Indian Rummy Version

    4 reasons to play Rummy game today itself

    The Easy Divorce Handbook Alabama’s Ultimate Resource for a Seamless Process

    Diablo 3 vs. 4: How Do the Two Compare?

    Facebook

    Tim's Tech Block

    Copyright ©2018 The Tech Block | All Rights Reserved