Releasing new software is exciting, but sometimes it’s difficult to get customers interested in checking out new features.
Here are seven ideas on how to bring attention to your latest release.
Send out a press release to the media
Press releases are a great way to reach media outlets, but they also provide an opportunity to get more eyes on your latest update.
● First, make sure the news of your release is exciting and relevant – you don’t want reporters shying away from your story!
● Include quotes from customers who have already been using these new features and be sure to include photos of happy customers.
● Include links to your product’s landing page so readers can see what you’re offering.
Create a blog post about your new software release and publish it on your company’s website
If you have a blog already, this is an easy way to bring attention to your latest update – especially if you have a loyal following.
Simply draft a blog post that highlights new capabilities, provides screenshots, and perhaps includes testimonials from customers who have been using the product.
Post an announcement on social media channels such as Facebook, Twitter, LinkedIn, Google+, etc.
Social media platforms are a great way to reach a wider audience and spread the news about your new release.
Building a social media following takes time, so if you’re just starting out with a couple of hundred followers on Facebook, for example, think about those who have already shown an interest in your product by “liking” past posts.
Post an announcement on your company’s social media platforms (or reach out to your loyal followers directly) about the new release, ask them to share it with their own networks, and provide opportunities for engagement.
Add a banner or other graphic to your company’s homepage announcing the new release
Homepage banners can be big and eye-catching – if you’re adding something else to your homepage, this is a good opportunity to add a bold banner with an announcement about the latest release.
Make sure you include a “call to action” so readers know what they should do next.
Use email marketing campaigns to reach out to customers who have purchased this product in the past
Email marketing allows you to reach out to your existing customer base with a clear message.
Include a link to the new product page and send it to those who have indicated they own or are interested in this product.
Don’t forget, you can also use social media as part of your email marketing campaign – if readers click through from their inbox to an announcement on social media, they should be able to easily share an announcement about the new product with their own social media following.
Publish announcements of your new software releases in various industry publications that are relevant for you and/or your target audience
Industry publications often have a broad reach, and they’re an excellent way to draw attention from potential customers.
Plus, this is a great opportunity to collaborate with other brands in your industry that might be interested in sharing the news as well.
List it in Amazon AWS Marketplace
AWS Marketplace listing options are easy to use it can help you get the word out about your product release.
Amazon AWS Marketplace provides a marketplace for Amazon Web Services (AWS) users to obtain applications or services that are deployed on AWS infrastructure.
Just select “Add New Product” in the upper right corner of your Amazon AWS Marketplace homepage and begin filling in the required information.
In this article, we’ve discussed a few easy ways to bring attention to your new software release.
The seven tips outlined in this post will also help you start conversations about your software release on social media.