With the proliferation of social media, a rethink of how businesses are being run is triggered. Social media has a lot of benefits for business owners who have developed effective and relevant marketing strategies. Therefore, revamping your marketing strategy to fit the social media era should be a conscientious effort.
To better grasp this process, we had a session with Clancey Braxton Yohman, who gave good perspectives on the subject. Clancey Braxton Yohman is a formidable business expert who offers sales marketing and business development strategies and offers periodic updates on the latest NFT news and trends.
How do you think the social media era has affected the business world?
Clancey Braxton Yohman: Every business desire visibility and this can only be realized when businesses remain within sight of their target customers. Visibility has taken a new meaning since the advent of the internet.
There are lots of digital systems in place that have helped transform the world into the clichéd phrase, a global village. The social media era is one of the catalysts of this digital transformation. As such, business activities must experience a digital redesign to sustain relevance.
What is the place of social media in developing a marketing strategy?
Clancey Braxton Yohman: Developing a marketing strategy is a core need of any business that wishes to fulfill its goals. This marketing strategy cannot be achieved if the target audience is not reached.
Whether you are a startup or a growing business, the marketing question is: where is my audience, and how can I reach them?
In answering these questions, you will realize that most of your target audience are on social media platforms, hence the need to redirect your marketing approach towards social media.
How should social media be utilized to revamp a marketing strategy?
Clancey: Revamping your marketing strategy for the social media era is not a difficult affair; you just have to pay attention to certain steps to make it an effective part of your marketing blueprint.
The first thing to do is to formulate SMART social media marketing goals. These goals should be in synchronization with your business objectives.
Secondly, you need to know your audience. A clear understanding of the demography and interests of your audience will inform you on how best to communicate with them.
Also, your visibility requires setting up accounts on social media platforms like Twitter, Instagram, Facebook, and Snapchat.
You should also be attentive to your audience’s reviews while remaining aware of your competitors.
Finally, monitor how popular social media brands operate.
Clancey Braxton Yohman, are there benefits to revamping a marketing strategy to fit the social media era?
Clancey: The benefits of a social media marketing strategy are unparalleled. Some of the merits are the boost in brand awareness, increase in sales, ease in communication with customers, the ability to sample their opinions, penetrative advertisement, and effortlessly measuring your performance.
What other helpful tips do you have for business owners in upgrading their marketing strategies?
Clancey: The social media era has undoubtedly brought change to business dynamics. Nonetheless, change is a continuous process. Therefore, business owners should be open to the idea of evolving social media marketing strategies by adopting a culture of realignment to new trends.