3dcart sellers have a multitude of tools at their disposal, but those who aren’t using 3dcart CRM software are missing out on the key solution that will supercharge their business. Customer relationship management (CRM) software has been around for decades but only recently diversified into industry-specific solutions. Ecommerce sellers in particular benefit from these newer options, which help connect many different dots for online retailers.
There are numerous benefits that help e-tailers build and maintain relationships with the people who are shopping at their stores via personalization and communication. Here’s a quick overview on why 3dcart CRM software is a must-have in 2020.
3dcart CRM software starts aggregating your online store’s data as soon as you connect it to your shopping cart and marketplace accounts. You’ll see the business history and current performance on simplified graphs that are all grouped into one user-friendly dashboard. From there, you can use filters to view performance by channel or even by product. It’s simply a matter of how granular you want to go. No more visiting multiple dashboards in an attempt to find information and record it manually—it’ll all be in one place.
There are two major pain points when running a multichannel online store: reporting and customer service. Both are necessary for the health of the business, but both can pose some significant problems when there are information gaps in the workflows.
Reporting is difficult even if you’re running one sales channel like 3dcart. Shopping carts and marketplace accounts offer native reporting and analytics tools, but oftentimes it requires clicking through multiple links and charts within your online seller portal. Tracking business performance can quickly become cumbersome, especially when you’re tracking multiple sales channels. However, once you connect them all to 3dcart CRM, the software imports your order history so you can see it all on your main dashboard. From there, simply use filters to view your data at a more granular level.
3dcart CRM software also streamlines customer service by keeping all of your reps up-to-date on each customer’s status. Rather than getting the customer’s story each time he contacts the business, all the details get logged in his contact profile so you can easily see his history. No matter who takes the call or the live chat, that customer will be taken care of.
There is a ton of value in understanding who your customers are and where they are located so you can launch growth marketing and remarketing/retargeting campaigns. For example, 3dcart e-tailers who sell to mostly customers in one region of the country can deduce there is correlation between the products and the use in that region. That allows you to create geo-targeted advertisements that will be shown to other consumers who are also in that region. Then, you can set up automatic retargeting to show subsequent ads to shoppers who visited your website, engaged with your ads or even ordered from your store in the past.
These growth marketing tactics can be applied to most demographic and location-based groups, from people who have a certain interest in common to age groups to those who are in the same profession. Social media advertising platforms make this segmenting easy and intuitive.
Now that you understand how updated customer interaction logs help customer service teams handle incoming requests more efficiently, you can probably see how it keeps the whole back office connected. Sales reps will quickly be able to access customer profiles to see if there is a follow-up that is needed. Order fulfillment specialists can see if there are any customers who are having issues with their deliveries. Everyone remains in sync to help the customer along his or her journey, even after the order has been placed.
Many ecommerce businesses will sell to a customer, who essentially becomes a number, and the pre-purchase and post-purchase journey is ignored because those businesses value the short-term reward of the sale. They’re missing out on the long-term reward of a loyal customer who has a lengthy customer lifecycle and comes back to make purchases for years to come.
3dcart CRM software changes this. It creates robust customer profiles and adds details as they come in, so you can see when a shopper first visits your website and if they’ve reached out at any point between the first interaction and the order delivery. The view into the full customer journey gives sellers insight into how shoppers engage with the brand, and that information can be used to inform future business decisions.
When you connect your 3dcart and other sales channels to the CRM software, it instantly begins importing your stores’ order history and customer data and building the dashboard where you can see performance at the channel and product level. This allows you to easily see which products are trending at any given time and which are seasonal throughout different parts of the year. For example, an unexpected influencer shout-out or celebrity photo can spur a new trend. Other products have predictable seasons, such as pool toys selling better during the summer. You might be surprised by a product’s seasonality, but you’ll never know without 3dcart CRM software.
As a 3dcart seller, you’re overseeing sales, marketing, operations, technical support, customer service and all the other processes required to run a successful ecommerce business. There never seems to be enough hours in the day, but automation can change that. Simply connect 3dcart CRM software to Zapier’s automation service to have your most tedious processes handled quickly and without human error. From missed calls and chats to accounting to smarter customer support, automated workflows will save you time across the board so you can get back to what you love about your business: selling.
3dcart CRM software is just a few clicks away. Data is an invaluable resource that can drive smarter business decisions and save you money, and customer order data can provide a wealth of information to help you build relationships. The modern consumer wants to feel seen and understood by the brands they shop with, which means there is plenty of opportunity to deliver on those wants. All it takes is some technology—CRM software—and some business savvy.