Perhaps you’ve realized that SEO is crucial for the growth of your business and attempted to take matters into your own hands. Entering the world of search engine optimization can be overwhelming to say the least. Even if you consider yourself to be somewhat tech savvy, there is A LOT involved in SEO, more than many people realize.
Taking matters into your own hands isn’t really an option, unless you plan on treating this as your newfound full-time job. If that’s not possible for you, it is time to invest some money into SEO services near you. But before you get started, here’s what you need to know about choosing the right SEO experts to help promote your business.
Choose an agency with reviews singing its praises
Reviews speak volumes and they are one of the first things to be considered when choosing any type of service. Before even getting in contact with SEO agencies, read up on what people have to say. Try to narrow your option down to 5 different agencies that have the top reviews and lots of them. And be wary of fake reviews; filling online sites with fake reviews is becoming a common practice, but you should be able to tell which ones are legit.
Find a firm that focuses on the “Big Picture”
There are lots of agencies out there that focus on only one aspect of search engine optimization. This is a common mistake; SEO is like a machine that has many moving parts. If one part of the machine is failing, it won’t function properly. This is the mindset that should be held by your SEO firm. They should offer a variety of services – the small moving parts that make up the entire SEO machine.
The “big picture” is to improve your relevance in the eye of the public, and that is accomplished by improving your ranking on major search engines (Google in particular). The most valuable services to make this happen are content creation and link building. Find a firm that knows how to utilize each aspect of the machine to make it run as smoothly as possible.
You should get along well with the SEO agents
You probably won’t end up being BFFs with the SEO specialist assigned to your company, but you should at least get along well. You’ll be working closely on a number of projects with these people, so see if the pass the “beer test.” This beer test is simple; just ask yourself after your meeting if you would have enjoyed getting a beer after work as a team. If so, they have passed the beer test.
Are they open to hearing your ideas?
Obviously these people are the experts, but that does not mean they can’t get your input on a few things. This is your company after all, and who knows it better than you? If you have input on how to accomplish your goals, give it to them.