Introduction

Read our tips from last week and still are stuck? No worries! We are back with 5 more excellent tips that businesses from all around the US have been implementing and found some success with. Curious? Let’s jump in:

1. Build a great way to get leads

So much of the effectiveness of marketing really just ends with creating a great way to get leads. The right lead magnet being presented to the right audience can have stunningly excellent results. The best way is if you can ID the right points of a want or a need and present a great solution, then you’re well on your way.

What problem(s) is/are your target market facing? What is your business’ purpose? You need to know these answers before moving forward. The more accurately you can answer them, the better you can address that situation with a viable (and profitable) solution.

2. Retarget your marketing with Facebook

One of the most effective strategies you can use to market for virtually anything is with ads on Facebook. Facebook will allow you to reach a very niche community easily so you can target by nearly every category you can think of.

Of course, your main attention should be spent finding a way to convert those leads into paying customers. Facebook Pixel is the tool that you will have to add to your site so you can track the people who come to your site and know how to create content that speaks directly to them and their interests and concerns.

3. Use LinkedIn

If you don’t have a video on your LinkedIn profile already, you should think about making one right now. They are very easy to add. Give an introduction about who you are and what it is you do and a personal touch like what you find to be most fulfilling about your business. You will not be taking such an aggressive marketing approach and your market will appreciate that. But you may also find that they could be more responsive to that approach.

If you have many connections on LinkedIn and you’re not using it, then start today. Your audience will be enormous, because, just like any other social media site, content goes viral on there also. This is an excellent way to talk about your experience growing from a small business owner to one who has to hire managers now. Don’t be afraid to get personal. Talk about the challenges and the things that cropped up when you were first starting, but don’t forget to explain how you overcame those problems also. Entrepreneurs often struggle with a sense that few people know what they are going through and the sense of community can help keep them moving forward.

You should probably also consider reaching out to other business owners and work with other entrepreneurs on LinkedIn. This isn’t just a resource for everyone else, you can get a lot out of the experiences out of other business professionals also.

4. Get some Affiliates

Affiliate marketers can create a lot of fuel for growth. However, approaching the right ones isn’t easy. You will have to talk to them seriously if you want them to also take you seriously.

This one also takes persistence and can be discouraging at times, but this is one where you really have to keep your emotions out of your dealings as much as you can. These aren’t always successful right out of the gate, but many businesses have found that it is a great way to get more customers.

5. Use Email Marketing

A major player in the sales funnel is email marketing. Get some automated messages that will be sent as soon as customers subscribe to you. Then use their email as a direct line in to their inbox when you are promoting future deals. As always, be as upfront as you can be. Don’t trick them – ever. Build the relationship, then talk about money.

You can set multiple automated responses and trigger them to be sent out when a customer ventures further into your sales funnel, but here’s the key. Don’t constantly be asking them to purchase something. And don’t let them begin to think that is what you are doing. Then you will lose interest and, soon after, your following. Keep the content fresh, keep it engaging, and keep it coming.

Conclusion

This concludes our top marketing tips to help you increase your business. Of course, do your own research and see what works best for your business and your personal style of marking. If you have to put on an act, then your authenticity will suffer. Pay attention to your customers also. As you do, you will see what kind of marketing they react best to. Be patient and keep your content engaging.

If you are looking for quality SEO for your site, then check out Sparksseo.org today!

JavaScript is a popular programming language that is primarily used for developing the front and back-end of a website. It helps you in setting up interactive and dynamic websites. A JavaScript certification lays the foundation for the success of your career as a web developer.

However, in order to be successful, there are a few other skills every developer must possess. It is not merely about writing the code as it also includes communicating with your team/clients and keeping up with the latest technological trends. Therefore, acquiring a few additional skills can significantly give your career a boost.

Here are a few essential skills that you must possess if you wish to make it big:

Know Your Basics

Before you take on something new, it is important to get your basics in order. As such, you need to begin with sharpening your JavaScript skills. While the internet is a great resource to get started, there are innumerable ways available online to carry out the same task. This is a result of the evolution of JavaScript as a language.

Thus, enrolling in a JavaScript course with expert faculty would be a good place to start. Such a course will not only introduce you to all the foundational knowledge but will also keep you up to date on the latest happenings.

When you know and are confident about the basic language features of JavaScript, such as if-then-else, throw/catch/try, array, etc., you will be confident about taking on more complex projects and roles and thus prove yourself in the job market.

Foundational Knowledge of Various Browsers or Web Platforms and How They Work

Since JavaScript is a programming language that is always evolving, you may be faced with the question: How will this new technology operate on different browsers? Does the site need some form of tweaking to ensure compatibility across different platforms?

Since the browser will be your playfield, every developer should know about the different browsers available and their working. Having this knowledge helps you in developing a code that is perfect for specific platforms. Equipped with the foundational knowledge of browsers, you can update the code to the latest version without compromising on the functionality of the browser. These new inclusions can be replicated on other browsers.

Understanding of HTTP-based APIs and networking

As you will be working on developing the JavaScript code on different browsers, you should have a basic understanding of networking and its components. You should be able to differentiate between the client-end and the server-end.

Having a clear understanding of the networking terminologies can help you get an approximation of the flow of actions that take place when a user enters a website link into the address field of the browser. Attune yourself with commands like GET/POST/PUT/DELETE and what they imply. Most importantly, be familiar with at least one way to raise requests in HTTP through JavaScript. If you have prior experience in HTTP-based APIs, it will heighten your skills for developing a website.

Foundational Knowledge of Meteor

Over time, Meteor has been gaining traction amongst the JavaScript developers. The Meteor framework works with AngularJS and ReactJS, which makes it convenient as per your requirements. It is easy to use and lightweight for all applications. As such, whether you are a beginner or a pro, you can comfortably use the Meteor framework for all purposes.

Communication and Interpersonal Skills

While you may think that your arsenal must be stocked up with technical knowledge and fluency in programming languages, soft skills such as communication and interpersonal skills are equally important. However, communication is extremely important as you will often be interacting with clients.

Therefore, you need to comprehend their requirements and convey the methodology that you intend to use in layman terms. Considering that you will act as an interface between the client and the code, you need to have the skills to communicate at both ends. Additionally, having sharp communication skills can help you when you work with a team or when you give presentations and briefing. Thus, you should work on honing your communication skills.

If you are a skillful JavaScript developer, then you should constantly work towards mastering the necessary skill sets. With your technical knowledge and these additional skills, you will emerge as a formidable force that is written for success. Hence, if you really wish to make a thriving career in the field of JavaScript development, then take note of these skills and get working on them!

 

When you would like to manage any project that involves connection, nuts, bolts, and washers, you must consider why rubber washers are the best choice. There are many different ways for you to utilize rubber washers in your design, and each washer that you choose could provide you with a bit of security and security clarity that makes it easier to finish your work. When you have taken the time to set up your job with the best washers, you will see that work come together much faster.

1. What Are Rubber Washers?

Most people who are shopping a place such as Superior Washer & Gasket Corp are looking for metal washers because they know that metal washers are used in a lot of different circumstances. However, it can be very hard for you to get some jobs done without rubber washers. Rubber washers are the same shape and size as your other washers, but these washers are made from a soft rubber that will mold to most surfaces. Plus, rubber washers are very easy to use when you are trying to set up something that is in contact with water.

2. Water Tight

When you would like to have a water tight seal around your connections, you can use robber washers that fit perfectly to your bolts. This is a good thing to buy because the heavy washers will make it easy for you to compress the fitting so that water cannot go through, and the rubber will seal tight where metal cannot. Metal will always leak a little but, but just one rubber washer in the middle of the design can prevent that water from going any further.

3. Air Tight

Air tight connections are just as important in certain places, and you can get rubber washers that are thick enough to prevent air from passing through. When you are getting something set up with that air tight connection, you should find the then washers that will cover the hole where your bolt passes through. Plus, you will feel as though all these things fit better because they make it easier for you to use the products to complete the same connection over and over. Rubber washers are very reliable, and they will last a long time when they are compressed into a simple design.

4. Affordable And Simple

Rubber washers are affordable and simple to use. When you have access to a very large list of these washers, you can buy all the things that you need. This also means that you will not need to worry about your budget as you plan to do a lot of different construction. Someone who would like to save money on their jobs might start here. In fact, you could actually buy rubber washers instead of metal washers in some cases.

Rubber washers are very easy to use when you are putting together a big project, and you must buy as many bags as you need in all the sizes that are required for the job.

To read more on topics like this, check out the business tech category.

Suppose you were given the job of getting chocolates for an entire class of students for a special party. The supervisor asked you to ensure that you did not get just one kind of chocolates to cater to every type of preference. However, you were allotted a budget that meant that you could not just buy every brand on the market.

Therefore, you shortlisted some 7 brands and decided that you will decide to buy only 3 brands depending on whichever ones the children in the class most voted for. So, when you did get the votes, you found the three most favored brands and got the chocolates. Essentially, you divided the market (class) into different groups (segments) to find the right chocolates (offering). A concept often used in marketing called market segmentation.

Market Segmentation in Modern Times

Although the idea of segmenting the markets for research and satisfying more and more customers is ancient, it is still in practice today. In fact, eCommerce sites make use of tools such as magento 2 customer groups to create distinct groups of customers to easily satisfy everyone’s wants an gather information.

However, this makes one wonder why the concept is still in practice today. Here are some reasons that make Market Segmentation such a timeless tool:

Mass Marketing is not the Way to Go

In the modern day and age with multiple sellers looking to grab the market, Mass Marketing is not a safe bet for any company. Of course, using just one strategy to reach the entire market will get the attention of customers, but it will never satisfy the specific markets that exist everywhere. To achieve effectiveness, therefore, segmenting the market is an imperative step.

Segmentation allows for a better matching

If you remember how the barter system worked, you might recall that it required a double coincidence of wants. Although the introduction of paper money solved that problem, it still lingered in one form or the other. In this sense, the market segmentation is an essential tool to ensure that each customer gets what they want. How? Segmenting the market allows more focus on groups of individuals and hence a better response to that group’s wants and hence better matching.

Growth Opportunities

Often when a segment tends to become too large in comparison to other ones owing to focused marketing strategies and better offerings, businesses find it easier to grow those segments. In growing these very segments, they often develop into full-fledged business units generating huge revenue and value for the business while diversifying their portfolio.

Customer Retention

Everything about market segmentation is not just about the business benefits. The customers, when they find that their demands are being met better in a group, tend to stick with that group in that brand. As a result, the business finds that their customers are retained more and find it easier to create brand loyalty and hence can regularly sell their products.

 

Nothing aggravates online shoppers more than receiving their orders late. With so many technological advancements made to optimize an eCommerce business’s operations, they expect nothing less than quick, easy, and honest service. Unfortunately, there are still a lot of eCommerce business owners who struggle to deliver all of their orders on time.

If your eCommerce business is having trouble delivering your packages on time, you’re in luck. In this article, we’ll take a look on some of the ways eCommerce businesses can do to avoid late order deliveries with their customers.

1. Outsource a Fulfillment Service

You need to have the manpower and resources to ship all your deliverables on time. However, hiring more people, renting out more warehouses, and purchasing additional equipment is an expense many eCommerce business owners are hesitant to take. Fortunately, relying on a third-party fulfillment service can help reduce your operating expenses.

Third-party fulfillment service providers can warehouse your goods, ship your orders, and monitor the status of your deliveries. They’re also equipped with a top-notch automated API integration system, which can connect to your online store to make order fulfillment’s a seamless process. Plus, they can take your business to the next level by extending your reach to a global audience.

Other benefits of outsourcing your fulfillment service include:

• Cheaper shipping costs
• Improve delivery times
• Offer great customer service

2. Keep a Strong Communication

Miscommunication and poor communication are common causes of late order deliveries. When a message or order isn’t properly conveyed, it creates confusion and causes delays to all the parties involved. To prevent this from happening, you must maintain a strong communication with your employees, vendors, and clients. Being open and honest with what’s going on in your business will help keep everyone informed about the progress of your orders and on the same page.

However, you need to convey your messages properly to avoid creating any issues, so it helps to keep the following things in mind to effectively communicate with your team:

• Don’t wait till the last minute to voice out your thoughts, ideas, or concerns
• Clarify things before proceeding with any further operations
• Have an open mind and listen to what the others have to say

3. Be Ready for the Holiday Season

The holiday season is always a hectic time for eCommerce business owners. During this period, consumers are more likely to purchase more items, causing an increase in orders and sales. Because of this, eCommerce businesses have to be ready for the influx of orders that’ll come their way.

To reduce the amount of stress brought upon the holidays, it’s smart to prepare your employees, warehouse, and shipping service, even before the season hits. Here’s a list of things you can do to ensure that your holiday operations will flow as smoothly as possible:

• Train all your regular, seasonal, and new employees for the busiest time of the year
• Reassure your workers that they’ll be well-taken care of during this period
• Stock up on your products
• Organize your warehouse from most popular items followed by the less popular one

You’ll also need to take note that most courier services don’t work on public holidays, so you’ll need to make other arrangement to ensure that your customers purchases will arrive on time.

4. Know Your Limits

It’s easy to tempt consumers with fast and same day delivery offers. However, if you don’t have the resources to handle all the orders, it’ll affect your PR. Making promises you can’t keep will not only lower your customers trust, potential clients will also presume that your business is offering unreliable and unprofessional services.

For this reason, you need to know your limits when setting a minimum or maximum delivery time. Having a realistic time frame will allow you to attend to your order incisively, as well as ensure your customers that they’ll receive their purchase in good time.

Even if delivering your customers orders is just one part of the entire shipping process, it’s still your responsibility to ensure that it reaches their doorstep on time. When you meet and exceed your customers expectations, it shows that you care about their online shopping experience.

 

Working with a big group of people in the field can truly test your agility, patience, and work ethics. Your capability to micro-manage appointments and schedules can go haywire. What you need at this point to effectively manage field service teams is to invest in the right workflow management software that can help you improve workflow management first and foremost. This holds especially true for service-based operations and businesses that require precision and timely execution of work.

Create schedules, appointments, and set field service times

The moment you invest in field service management software, it will instantaneously create schedules, assignments, and adjust your field service worker’s time. This way they can complete any task on hand and move on to something else for productivity. When you are working with the right workflow management software, you gain some benefits as a field agent. Here are a few:

• When the agent works out in the field, their tasks for a certain period of time will be sent to them on their smartphone or computing device. The first thing needed is the address. This information is likewise transmitted to the device from the company’s database. Moreover, they will get a job description for the task, and this can help them manage goals and expectations as they get ready for the job. Whenever an address is provided to someone, GPS routing is likewise given. The services are all tied up to the grid, and the system will provide the shortest possible route to reach the location.
• As they reach a specific job, they might realise that the task is rather more complicated than expected. Their device and field service software will help communicate the matter to the head office. The company can provide a new estimated time, and the software will update the schedule and allow them ample time as may be necessary. Other agents can be sent over if required to get the work done fast and ensure task accomplishment.
• There can be times when the customer to be serviced is not at home for a given appointment. The reasons can vary. The software, in this case, will go on auto-pilot change and update the schedule. It will readjust the same so another task can be taken up for a specific timeslot and set a new appointment for the absent client.

Bottom line

Clearly, field service software affords the flexibility to get things done efficiently, timely, and in a precise manner. An overlap is unlikely to happen in this case. When you have a big field service business, one of your tasks is to schedule, organise, and help dispatch your field service team for various tasks. This can be ideal for repair or contractor work, sales, and marketing, or even other project assignments. The right resources will help you manage everything from start to finish with the least cost, downtime, delay, hassle, and stress on your part and that of your team.

Image Source: https://pixabay.com/photos/business-office-composition-paper-3343885/

 

Facility management is a wide encompassing profession. The main goal of facility managers is to ensure the comfort, safety, efficiency and functionality of the work environment. Also, facility managers need to constantly face interpersonal, emotional and professional demands.

To become a successful facility manager, you need to master an extensive list of skills, ensure that you meet the demands of your work and provide the best experience to the customers. Use the guide below so you can become a professional facility manager.

Good decision-making skills

As a facility manager, you constantly need to put your decision-making skills to good use. There will be numerous instances where you must quickly decide on a certain issue. It’s crucial that you hone your ability to recognise which option will provide a more favourable outcome for your team or company.

To improve your decision-making ability, you should learn how to narrow down your options, weigh their significance, and look at the bigger picture. Additionally, you must learn to research the available options. This way, you get to make a good decision at the end of the day.

A flexible and dynamic attitude

Companies face a plethora of issues. Most of the time, you need to adjust accordingly to attain positive results. You should also recognise the fact that situations in the office constantly change. You need to anticipate problems before they happen so you can create the right back-up plan.

Aim to develop a highly flexible and dynamic attitude to ensure the survival of your company or team. More importantly, you need to learn how to maintain your composure during stressful situations so you can think clearly and efficiently.

Organised and keen on details

Facility managers constantly need to be highly organised. Thankfully, there are tools such as facilities management software that can help you manage and keep track of anything. With job management software, you can plan work, schedule assignments, and track your deployed agents. You can readily access the software on your desktop or mobile device.

A clear understanding of the industry you’re working in

Facility managers tend to work in a wide range of industries. To perform well in your role, you need to have an in-depth understanding of your company’s industry. Know the mission, vision and values of the company by heart and find out how they match the industry’s needs and demands. This will help you create better plans for your company.

Analytical skills

Analytical skills are needed regardless of if you’re tasked to deal with business budgeting, financial data analysis or other facility manager responsibilities. Some of the proven ways you can develop your analytical skills include being observant, reading as many resources as you can, asking questions and solving problems on a regular basis.

Working as a facility manager can be difficult because of the many responsibilities you have. Fortunately, there are ways you can develop yourself to become a successful facility manager. There are also tech solutions that can help you fulfil your duties better and more effectively.

Image: https://pixabay.com/photos/business-businessman-chair-computer-1839191/

 

Any company trying to set up and run a call centre, big or small, knows that it can be a complicated and expensive business.

The number of IT experts you need to cover everything from server and hardware installation, management of software and networks and much more makes it difficult and price to maintain. Not to mention the cost of storage of hardware, and the troubles that can come with upgrading all the various pieces of kit. In years gone by a cloud solution simply wasn’t possible, but now it is.

Virtual call centre software hosted in cloud takes away a lot of the pain of managing the technical aspects of a call centre and so many companies are no looking to this as their next solution. The benefits of doing this almost speak for themselves but here a few examples of why it might be worth making the change for your business.

There is no investment needed to switch over

Upgrades and changes to call centre software and hardware can be quite prohibitive for a company. Projects like this require a lot of planning and investment. Cloud based software like virtual pbx simply does not need this. If you have a decent internet connection you can get up and running very quickly and easily, there is no upfront costs for servers or installation. You simply pay by user and month and control it all via an online user interface from configuration of the switch board, to the set up of users.

This makes switching to a cloud service much quicker and easier, and when it comes time to upgrade your company will not have to worry about it as it will all happen at the cloud end.

Instant access to a large number of features

Because the software is hosted online, it is so much more accessible, and the best software integrates easily with mobile phones. You also get the best of modern technology from sending virtual faxes to automatic redials, international calling and Call Me Back options. You can also carry out telemarketing surveys, undertake call monitoring and track analytics quickly and easily.

Day to day call centre management is easier

The user interfaces give a much greater degree of control over the set up of the call centre, allowing call centre managers to react very quickly to changing conditions on the call centre floor. Whether that is managing call forwarding, adjusting the IVR and VOIP routing or changing the welcome message, it means being able to deliver a better service to customers.

The costs are as you need for your size call centre

With a virtual service you only actually pay for what you need. The licences can be tailored to the number of users, and the number of lines. The same is true of the extra features and functionality, you just pay as you go for what you need. Combine with the lack of set up investment costs this can make a real difference to operating costs.

Added to this, using cloud software means no need for on premise server rooms, complicated cooling systems or high electricity bills. You can reuse the space for making your business more productive.

Call centre agents spend less time on low value tasks

With all the features easily accessible, then it can make a big difference to the work life of the agents, and allow them to do what they do best – interact with your customers. By removing the complexity of tasks, and reducing the amount of time spent on administration it will allow your teams to be a lot more productive and motivated in their work.

You can take advantage of WebRTC for internet calling, switch to video calls, use the progressive and predictive dialler for outbound and even set up customisable scripts and sync with Google calendar. Making operations much smarter and faster.

To read more on topics like this, check out the business tech category.

The early adopters that relied on informed and researched future predictions were right. Data has today become the new currency for organizations and enterprises across the world. No matter the industry domain you are in, the insights and decisions that are made by understanding the data at hand have changed the way of working as well as given rise to new products and services that have changed lives.

Acquisition of data has become easier and simpler over the years, with more and more sources providing endless amounts of granular data. But what’s still difficult is the transformation of that data into information, which can be actioned upon or used for smart decision making. The ability to put together multiple data sources together, analyze them, look for patterns, and deliver on value is the need of the hour. Nearly 50% of the companies in the world lack professionals who are well-versed in this.

No wonder that Data science with Python training has started receiving a large amount of attention. Here are a few reasons why opting for this training will take your career to places you’ve never even thought of.

·A fresh and newly created designation

Up until quite some time for the last decade, the term “data scientist” or “data analyst” would be unheard of. There might have been professionals who were carrying out similar functions to a limited capacity. But in recent times, companies have embraced the need for professionals with expert skills in this regard and created roles and vacancies for the same.

Being employed as a data scientist or in any role in the big data world has a huge advantage. This is one of those rare roles where the demand is high and the supply is yet to meet it, allowing companies to pay top-dollar for professionals that can meet the mark. The skills that are acquired during data science training are here to stay because data is truly the fuel for the future world.

·A great chance to work with great names

Technology professionals keep hearing about the wonderful job environments and the spectacular work ethics of great companies. These include Facebook, Google, Microsoft, Amazon, Apple, PayPal, and tons of others. While everybody is vying for a position here, a lot of the traditional ones are already acquired by excellent talent. Even the roles that open up are acquired by people who are at the top of their game. So, would you never get a chance to work with them?

You still can. A lot of the companies that grace the Fortune 1000 list are heavily invested in reaping the benefits of big data. If you are a professional who is a trained data scientist and has the expertise and skills to showcase, you stand an excellent chance in landing an interview and potentially a viable job at these top organizations.

·There is no career path, but a career flight

Ask professionals that are in enviable positions of big data and data science today, and they will happily recount their journey. While most promotions and career improvements take place in a step-wise gradual manner over the years, data science is one of those domains that has helped people’s careers take off the ground and fly high.

Data science and big data are domain agnostic. Irrespective of the industry that you are working in, any company that is acquiring data that is relevant to their business will want a professional that can help analyze and turn that data into information. The better you get at the job, the better positions you would be offered almost instantly, due to the burgeoning need of data scientists.

·Acquire training in future technologies

If the demand for data analysis and big data jobs is increasing, consequently the technologies meant to carry out the functionalities are increasing and evolving as well. While having the mindset of a data scientist is a powerful skill, complementing it with the technical knowledge of various software meant for big data will make you stand out from the rest.

Mahout, Flume, R, Hadoop and tons of other technologies that are meant for data management are becoming increasingly popular with companies. These are complex software that carry out complex functions on data, which requires an expert for operating them the right way. Training courses in data science consider these needs as well and help make you well acquainted with them all.

A certified data scientist who is well-versed with the newest technologies and software required for analysis would be a prize catch for any company. Be that professional by enrolling for Big Data courses and see yourself unlock the true potential of your career.

To read more on topics like this, check out the business tech category.

Whether you own a startup or a well-established company, the single defining factor that gives you an edge over the competition is effective advertising. One of the most potent tools for reaching your target audience in the digital age is email marketing after conducting a thorough check if the emails exist. Sending out email blasts to people who might be interested in placing orders is perhaps the easiest and most economical strategy to gain visibility for your products. If customers like what they see, they can arrive at your website with a single click of the button.

But is this tool really effective? Read ahead and explore.

Experts Concede that Email Marketing Works!

Research conducted at McKinsey & Company on the best low-budget marketing ideas has revealed some eye-opening numbers:

• At least 99% of customers check their email everyday with most of them taking a quick glance all through the day. That’s 40 times more than the number of instances when users check their social media accounts.
• People who receive promotional emails are likely to make purchases 138% more than their counterparts who don’t receive email offers, discounts, and deals. Who wouldn’t want a slice of that percentage?
• Expect that any time and resources you divert toward this advertising strategy is likely to earn you a Return-On-Investment (ROI) of a whopping 4400%.
• Advertising using emails to contact your customers entices buyers to place orders worth 33.33% more than the sales you could make using social media promotions.

Ready to get started with one of the best low-budget marketing ideas for your small business?

Step 1 – Build an Email Marketing Database

The first step toward starting one of the most cost-effective promotional approaches is to put together a list of email IDs of prospective customers. And, to do that, you’ll want to interest people in giving out their contact information. Here are few simple ideas as advised by the folks at the HubSpot.

• Write and publish informative content on your website that establishes you as an authority in your particular field. Add a Call-to-Action and opt-in button that readers can click on to receive more information.
• Nudge readers to subscribe by clicking on the button and remember to add a “Share” icon so people can send the articles to their friends and family.
• Time the opt-in form at the precise moment when the visitor is ready to leave the website. Make the box eye-catching with appealing colors and images or add an element of humor.
• Offer freebies like an eBook, mobile app, or more detailed articles and blogs. To avail of the deal, readers only need to add their email ID.
• Request for reviews of the products and services customers have used. But to add the review, users must add their contact details and log in.
• Add gateways on your website to promotional offers available on channels like Facebook, Twitter, Pinterest, and Instagram, for starters.
• Partner with another company offering products related to yours and run a joint email marketing campaign.

Step 2 – Clean Up the Email Database Regularly

Make sure that you’re reaching the right recipients by reviewing your list time and again. Begin by using some of the various tools available online to verify the validity of the emails on your list. This simple exercise ensures that you make the maximum impact in the shortest interval of time and get the responses you want. Here’s why it makes sense to scan the list before hitting the send button on the email blast.

• People making errors when adding their contact details to registration forms is more common than you think.
• Emails may not exist, so you could end up getting the hard bounce or permanent error reply.
• People change their emails often to deter hackers and identity thefts.
• The email may be getting too many spam messages which is why the user closed the account.
• Sending messages to non-existent emails results in spam protection filters reporting the sender’s IP address. If your sender’s ID gets blacklisted, you may not be able to reach other customers interested in hearing from you.
• Although emailing is undoubtedly a low-budget advertising idea, you could save on the time and effort that goes into contacting dead inboxes.
• You have a better probability of recipients opening your emails and reading them with higher click-through rates. You may also earn more conversions and sales.
• You maintain the company’s reputation with internet service providers as a legitimate business.
• You’ll eliminate past customers who are no longer interested in buying your products for various reasons. For instance, users with grown-up kids may not want to buy baby products.

A word of caution! Make it a point to always rely on organic emailing lists where people have volunteered their contact details and want to hear from you. Buying mailing lists may seem like a shortcut, but rarely works in the long run.

Step 3 – Design the Email for Maximum Impact

Now that you’re ready with the emailing list, prepare the content. Don’t lose sight of the fact that an average person is likely to spend 8 seconds or less checking out your email. And, that’s a fact corroborated by Campaign Monitor. If the recipients have opened your message, it’s indication enough that they’re interested in your products. You have just a very short window to get a click-through. So, highlight the main points in the content and have a clearly-visible, “Buy Now!” button. If you’re offering information, make the headline attention-riveting. And, if you have a freebie up for grabs, place details where everyone is sure to notice.

Email Marketing – The Indispensable Advertising Technique

Any small business owner looking for elbow room in a highly competitive arena cannot overlook the importance of adopting low-budget marketing ideas. Using emails as promotional tools is a highly effective strategy given the time all users spend on their mobile phones. The next time, a potential customer whips out a cellphone to kill a few minutes, make sure that yours is the first email to catch his attention and make a purchase!

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