If you had asked me 2 years ago what a public relations company could do for a business then I honestly would have had absolutely not idea what to tell you. Thankfully however, now I can and this is because my company has been working with the exceptional team at Interdependence public relations, and the benefits which they have provided us with have been nothing short of exceptional. Because of this experience I wanted to talk a little today about public relations and what they are able to offer a company.

Firstly let’s take a look at what the Public Relations Society of America have to say about the role of PR.

“Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.

Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.

Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.

 

Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.”

More Specific

As you can see above this gives us a very general idea about the role in public relations but there is of course much more to it than that and here are some more specialized examples of what such a company is able to do.

Writing

Much of what a PR company does involves writing work and this can entail writing for blogs, writing for speeches for events and also writing out press releases.

Market Research

Public relations companies help their clients to better understand their market and their consumer by carrying out extensive market research. This can also lend itself to finding out customer opinion of new products and services.

Crisis Management

A key reason why many people look to hire a public relations company is that they have gone through a crisis and they need some advice on how to get out of it and how to limit the amount of damage which has been done.

Social Media

PR companies will also be able to work with your social media to ensure that you are getting maximum engagement and improving customer relations through this medium.

As you can see there is a great amount that these companies are able to do for their clients and this is why there are so many companies around the world who rely heavily on these kinds of services. If your business wants to reach new levels of success then this may be the type of service which you could seriously look at.

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One of the most common problems that today’s young professionals face in their job search is avoiding their resume being lost in the pile, and instead getting shortlisted and contacted for an interview. We’ll apply to job after job, and rarely get the call for an interview. On average, only 2% of applicants get a call for an interview, and the other 98% are never contacted.

We start to get frustrated when we never seem to be in that 2% of candidates who are shortlisted, despite often being perfect for the job we’re applying for. It’s a huge issue since without landing the interview, we have no shot at landing the job. But what is it about our application process, resume and cover letter that just isn’t doing it?

If you’re wondering why you aren’t making the shortlist and wondering why you aren’t getting interviews, you’re not alone. Plenty of job-seekers are struggling with this, and the most frustrating part is knowing you’re great in person, very personable, and would likely ace that interview if you only got one.

Here are five pro tips for making that shortlist more often, which will lead to more calls for interviews and a fast-track to workplace fulfillment:

1. Develop a Professional Cover Letter That You Tweak for Each Job Application

Your cover letter should be well-worded, convincing, and in perfect grammar while also modified for each and every different job application. You’ll want to highlight different strengths and skills for each job you apply for, and your cover letter must be tweaked each time you apply for a job. First, you’ll need to read up on how to write a good cover letter. Then, you’ll want to proofread your cover letter template several times – and have a few friends proof-read it, too. Once you have the perfect template written, you can tweak it for individual job applications.

2. Modify Your Resume Each Time You Apply for a Different Job

Just like your cover letter, your resume should also be modified every time you apply for a different job. You’ll want to make changes to your resume depending on the job you’re applying for, as you’ll always be highlighting different skills, strengths and experiences depending on the employer you’re sending your resume to. First, develop a resume template that is clean-looking, grammatically perfect, and concise. Then, tweak it for each individual job. You’ll also want to move the skills that matter more to this job to the top so that they’re more visible and remove work experience that has nothing to do with the job you’re applying for.

3. Highlight the Most In-Demand Skills and Talents

Each position you apply for will have specific, in-demand skills and talents required of their ideal candidate. Ensure that your resume is modernized and highlights those in-demand skills that you possess – the skills you know this employer requires. If you’re well-versed in a brand-new technology that this company will be using, for example, you’ll definitely want to highlight that.

4. Pay Attention to The Key Words in The Job Posting

The keywords in the job posting are crucial to pay attention to. For example, if the job posting notes that the ideal candidate is a social media expert with copywriting experience, you’ll want to jot down the keywords “copywriting” and “social media” for reference when applying for this job. You’ll need to make sure those keywords that you found in the job posting are repeated and highlighted in your resume and cover letter. When a recruiter, HR Manager, or employer is scanning a resume, they are looking for these keywords.

5. Have an Online Portfolio or Resume

If you’re applying for a creative position or simply want to stand out from the crown, an online portfolio or resume will do the trick. This shows off your design skills and commitment to a craft. Having a blog also helps the human resources team learn more about your personality, writing style, and dedication (check out this list of best blogging advice from top-notch bloggers).

6. Follow Up One Week After Applying

One of the number one things an employer looks for in an employee is passion. If it comes across that you’re passionate about the job opening, the employer will see you as a safer candidate who will be loyal, appreciative and hard-working. They want to see that you are passionate about working with them, and that’s why it’s so important to follow up 1 week after applying to reiterate your interest in the job. This follow-up can be done via e-mail and it should be short and sweet.

 

The world is constantly evolving, and so are programming languages. There are hundreds of different programming languages to choose from, and thus, it can be hard to settle on learning just one and sticking to it. Python is one such language that seems to have overtaken more traditional languages like C++ and Java in terms of popularity among developers. It sees the most use in data science and machine learning.

Do you want to implement AI solutions in an app or process large data-sets? Python can help you do it. In New York, the city that never sleeps, there are thousands of developers scrambling to be the best at Python. According to Neuvoo.com, the average salary of a Python developer in the US is $120,094, so it’s easy to understand why there are so many developers relying on Python. Learning the language will boost your career prospects substantially and put you on the radar of the biggest tech firms in the world. Many of the apps that you know and love, including Instagram, Google, Spotify, and Netflix, are built using Python. Start your Python course now to get ahead of the competition. The 24 hours of instructor-led classes with a focus on hands-on learning will help you grasp the concepts of Python. The Python training is offered in classroom and online modes, so you can choose how and when you want to learn.

 

If you’re not convinced yet, here are the five reasons you should learn Python:

 

1. Simple Syntax

 

The syntax of Python is simple, making it very easy to pick up the language even if it’s your first experience with programming. The learning curve is significantly less steep than other languages like C++. Python features a feature-rich standard library and a plethora of external libraries to help you to develop great applications with intuitive features and interfaces. Python’s simple syntax allows you to get started with your first app from the get-go. It’s a high-level, interpreted language that is free and open source. It also has a very helpful active community of developers across the world. Its simplicity alone should make you consider learning Python.

 

2. Web Development

 

Python is a great language for web development. Frameworks like Django, Flask, and Pylons have been written in Python, making them more stable and more efficient than other frameworks. Also, popular websites like Instagram and Pinterest have been built on Python-based frameworks. Applications built using Python require significantly less code, making them faster, readable and more efficient. Apart from being able to design templates and get your app off the ground much faster, Django also allows you to model domain and code classes easily. The knowledge of Python is essential for every web developer looking to build solutions using Django.

 

3. Artificial Intelligence

 

Artificial Intelligence (AI) is the next big thing in the tech space. Nearly every major tech firm is investing in artificial intelligence and looking for talent who can develop solutions by incorporating AI. There are many libraries like Keras and TensorFlow, which make implementing machine learning and artificial intelligence in your apps very easy. There are also libraries like OpenCv that make image recognition possible. This makes knowing Python a very valuable asset for AI developers. According to Jean Francois Puget from IBM’s machine learning department, Python is the most popular programming language for machine learning. The simplicity of the language makes it ideal for those looking to venture into AI and ML because it takes minimum time to get started with AI on Python.

 

4. Big Data

 

The tech world has shown considerable interest in the managing and processing of big data. Python is undoubtedly one of the best languages to process and analyze large data sets. It also supports parallel computing by using Python for Hadoop. Pydoop is a Python library that allows you to write MapReduce programs and process the data in the HDFS cluster. Dask and Pyspark are other libraries that allow the processing of big data. With minimal code required, Python makes processing big data much faster. Python includes libraries for pretty much everything a data scientist would need, enabling you to process, analyze, and manipulate data easily.

 

5. Flexible

 

Python is very flexible and is not closed out from the rest of the programming world. Python is compatible with several other programming languages. CPython offers compatibility with C, while IronPython is compatible with .NET and C#. Python’s flexibility and a large pool of resources make it the top choice in Silicon Valley.

So there you have it, folks! Now, you know why you should opt for Python, in New York, or anywhere else in the world, for that matter. Not only does Python have a simple syntax, is flexible, etc., it is also one of the most widely used programming languages in the world. Learning Python, and incorporating it into your arsenal of other programming languages, can not only make you an asset to any organization, but it can also catapult your career to new heights. So buckle in, enroll in a course and enjoy the ride.

 

 

There are plenty of reasons why people might opt for car leasing rather than purchasing a car. Not everyone has the budget to buy a car – or even a second-hand vehicle for that matter. Another reason is that it typically makes for a bad investment, as you have to deal with the general depreciation of value as well.

However, just because leasing a car is the more convenient choice in most cases does not mean that you can be complacent about it. There are still a few beginner’s traps you can fall into, which is why it is vital that you keep a few essential tips in mind when leasing a car.

Not all brokers and services are created equally

While you will find plenty of companies trying to get your attention and patronage online, it is not a good idea to go with something simply because they had the most aggressive marketing. When it comes to choosing brokers who can offer the best deals, it is never a bad idea to do some research beforehand. Instead of looking for just a single broker that can get the job done, do not stop until you have several on your list. Once you have a sizeable list of potential candidates, you can look into each of them more thoroughly to figure out whether they are the perfect fit for you.

Customer reviews can help narrow the list

One of the best parts about the Internet is that very few things can be kept a secret from the rest of the world. If a service ends up scamming a few customers, you can bet that there are going to be angry customer reviews popping up all over the place. In a world where very few things are kept a secret, it is quite easy to search for a few reviews on the broker you are interested in trying. That way, you can quickly figure out whether they are worth your time. With any luck, you might still have a few brokers left on the list when all is said and done.

Check for any promotions!

Once you have narrowed down the list, the best thing you can do is search for any promotions that the brokers are currently holding. After all, now that you know that the brokers on your list can be trusted, the only thing left is to find a way to save even more cash with the best personal car lease deals. If you find more than one broker with great promotions going on at the moment, you might want to look into customer reviews again to see which dealership edges out the other.

While it might be a little easier to deal with leasing when compared to buying and owning a car, it does not mean that you can go with just any broker. By applying the methods above, you will minimize risk and ensure that you come out on top. Make sure to read the fine print as well!

 

The popularity of CBD has undeniably risen over the course of the last few years.

We’ve gone from a society where very few people knew that cannabis was made up of different compounds, to people who hail CBD as the best on the market.

To some people, this change in attitude has occurred far too quickly.

Alongside the growing numbers of CBD companies popping up throughout the United States, many are beginning to question whether this cannabinoid and the stories associated with it are simply too good to be true.

Though some question this, however, the increasing market value shows that there is a significant proportion of our society who does believe CBD is a miracle ingredient.

This is reflected by latest predictions that state the CBD market could reach $20 billion by 2024, outdoing prediction from the beginning that stated this number could stand somewhere closer to $15 billion.

This growing market value could be contributed to consumers, but recent behaviour suggests it has more to do with the various companies who are attempting to make their name in a relatively new industry.

Competitors include the likes of cosmetic brands like Sephora, who recently launched their own CBD skincare range, boasting their products had anti-ageing benefits, and were extremely hydrating.

The food and the market industry is also trying to make its stake in the industry, with everyone from breweries to coffee shops trying to create their own innovative products infused with CBD in one way or another.

While the former is flourishing, the latter is admittedly struggling against restrictions put in place by the FDA, who are still adamant that CBD is not legal to be sold as a consumable good.

This could soon change, however, with the government organization recently holding a public enquiry to investigate whether they should change their stance on the cannabinoid.

Those in support of CBD would argue that the passing of The Farm Bill, signed into law by Donald Trump at the end of 2018, made the government’s stance on the oil clear.

Under this legislation, CBD that is derived from hemp and contains less than 0.3% THC is considered to be legal and safe.

On the other hand, however, there are a number of people who say we cannot be sure that CBD is safe due to the lack of knowledge we still hold about the cannabinoid.

While it’s true that research into CBD was stunted for a number of years, however, there have been many research studies in recent years proving that CBD is considered safe.

Even if we put the medical evidence to one side for a moment, much of which is made up of small studies and anecdotal evidence, many key medical experts are speaking out in support of the cannabinoid.

This includes online outlet Healthcare Weekly, who report that CBD is 100% safe, largely due to the fact that several studies have shown a lack of overdose potential.

This is contrary to a lot of pharmaceutical drugs, which have the potential to be, and often are, abused.

Despite the FDA not yet approving CBD for human consumption, as mentioned earlier in this article, even they cannot deny that CBD is a promising treatment in cases where pharmaceutical drugs are no longer an effective option.

This was backed up by their approval of Epidolex in June 2018, which is a drug made up partly of CBD and is used to control seizures in childhood sufferers of two rare forms of epilepsy.

This was a historic event in the world of American medicine, and proves that government organizations are at least somewhat in agreement about the health benefits of CBD.

Another reason why some people think CBD sounds too good to be true is because people claim there are very few side effects associated with the cannabinoid.

This is because we’re used to hearing about the many side effects of pharmaceutical drugs, but when several studies back up the same findings, it’s difficult to deny the truth.

Most studies are in agreement that symptoms of CBD tend to be temporary, with some of the most common including fatigue, nausea, and diarrhea.

With so much evidence surrounding the benefits of CBD, it’s impossible to ignore that it is far more than a marketing scam.

In fact, when it’s changed many people’s lives by making it easier for them to live with chronic or terminal conditions, calling it a marketing scam diminishes its achievements.

With that being said, those hesitant about CBD do have one valid complaint, which lies in the way CBD is regulated.

Due to the speed at which this cannabinoid has been legalized, the regulation methods are hazy at best.

In fact, many states throughout the US still have no regulatory framework for CBD, meaning anyone can market the cannabinoid with nobody checking up on the quality.

Though this may be the case now, many states are beginning to pioneer a chance, putting in place regulations, budgets and other measures to monitor the CBD market as a whole.

This change has led many to believe it’s only a matter of time before CBD products are completely regulated by the FDA, a prediction made more likely by their recent public enquiry.

Going back to the question we asked at the start of this article, what is the answer to whether CBD is the real thing or a marketing scam?

In the vast majority of cases, CBD is definitely the real deal.

As we’ve mentioned in this article, CBD is gaining attention as being a major contender in the medical community.

Though completed research studies are currently limited, more and more are being released every year showing promising results.

With key medical influencers around the world putting increasing pressure on researchers to find out all the benefits of CBD, it’s not unreasonable to suggest that we’ll see a surge in these studies in coming years.

Though some companies are letting down the CBD industry by marketing products that fall below the expected standards, these are few and far between.

With so many benefits, CBD is the real deal, and something many will consider to invest in as these benefits continue to be reported by traditional media in the years to come.

 

When it comes to making money online, no matter your experience, skill level, education or interests, it’s hard to think of a more effective method than affiliate marketing.

Affiliate marketing, if you’re not already familiar with the term, is defined as a marketing arrangement by which an online retailer, such as Amazon or eBay, pays a commission to an external website, blog or social media account for traffic or sales generated from its referrals.

Think of an affiliate marketer as a real estate agent – they exist to show off properties and get the best deal for both the buyer and the seller, right? They show properties to potential buyers (increasing the traffic to different homes) and ultimately sell a property for a good deal (create a conversion) and receive a commission as a thank-you. Making everyone happy.

That’s exactly how affiliate marketing works, but instead of selling a property for a homeowner you’re selling absolutely anything you want to promote from any number of online retailers. It can be Amazon, eBay or just about anyone else in between – if they have an affiliate program – you will likely be able to join and earn a slice of the pie.

Still needing some convincing that starting an online business as an affiliate marketer is a good idea? Here are 6 reasons to help you make up your mind so you can start making money online.

1. There’s no upfront cost

One of the very best features of affiliate marketing is that there is (more or less) no upfront cost to get started.

Of course, you will need a website – or at least somewhere that you can start generating content – but in the grand scheme of things, this is a very small price to pay for what can be a very big reward. With domains costing just a few bucks and hosting not billing much more, you can be up and running with less than $20 down.

With little to put in, there’s nothing to lose. Compare that with any other form of business and you will be blown away at the return.

No risk, all reward.

2. You can work when you want, where you want

The biggest reason so many affiliate marketers make the jump from a regular 9-5 to an online role is the flexibility that it allows.

Maybe you want to travel the world, maybe you’ve got a young family with which you want to spend more time or maybe you just can’t bear to keep in the same routine. Whatever your reason for wanting flexible hours, you’ll be happy to know you can have them when working for yourself on an affiliate marketing website.

It’s refreshing to know that you don’t have to be in the office early in the morning so you can say yes to other plans. It’s the freedom that online work provides that really sets it apart from other forms of income.

3. It’s surprisingly simple

What might surprise you most about affiliate marketing is just how easy it actually is.

Sit down at your computer and you won’t be staring at graphs, doing complicated calculations of tedious prices and predictions – not if you don’t want to. Instead, armed with a keyboard and mouse, you’ll be cranking out written content to promote the products and services that you want to talk about.

There’s never been a better time to get started. There are plenty of online video tutorials, user-friendly website builders and step-by-step guides to help you along the way. You will be surprised at what you can accomplish in just a few hours when all the information you need surrounds you.

It’s easy peasy.

4. You can sell what you’re passionate about

Currently sitting in a passionless job and wanting to pursue something you actually care about? Affiliate marketing is a great first step to make.

When deciding what kind of affiliate site you want to build, there is nowhere better to look than your hobbies and passions for inspiration. You’ll already have a wealth of knowledge surrounding the topic, be able to learn more and actively participate in a community that you love.

Not a bad set of benefits from just promoting products online.

5. It’s highly profitable

How much money is actually in that? That’s the main question you’ll hear when you proudly proclaim that you’ve started a new business as an affiliate marketer.

It’s a question you’ll learn to laugh off the longer you are in the business. You’ll be pleased to give the response – it’s actually a lot. Target some of the more lucrative businesses that offer affiliate marketing schemes, namely online casinos and gambling companies, and you’ll be laughing all the way to the bank.

That is not to say that it doesn’t come with some difficulties, after all, the more lucrative an opportunity, the more competition you will see. But if you manage to build a strong affiliate site the benefits will far outweigh the struggles.

A fantastic example of a casino-based affiliate site comes from OnlineCasinoGems demonstrating exactly how a good online casino referral site works. With reviews, blog posts and offers all available on the site, it doesn’t take a genius to figure out the potential behind an affiliate site of this size.

Oh, did I mention there’s commission as high as 50%?

6. It’s incredibly scalable

Last but not least, when it comes to creating an affiliate site, you’ll be happy to know that the sky really is the limit.

There is no upper limit, no leveling off and no slowing down – just progression. Do it right and you’ll find it to be one of the most scalable businesses that you can get yourself into.

Although you may start off designing the site, creating the written content and promoting the site all by yourself, you’ll soon find sizing up is the next step. That means hiring ghostwriters for more of the content, using web developers to gain an edge on competitors and running ads to maximize your sales potential and increase commission.

There’s no limit to the size of the site you can build.

 

Python is one of the best choices available today to build a web app. The readability and flexibility it offers have enabled it to be one of the most popular programming languages around.

The next task at hand would be choosing the best one from a wide range of Python web frameworks to successfully build your project in the fastest time possible. In most cases, the competition is between Django and Flask.

Since choosing the right framework is a crucial step towards building your dream web application with Python, we have provided an in-depth comparison of the two below.

Quick Intro

Flask

Flask is a microframework with the tagline “web development, one drop at a time”. The word ‘micro’ in microframework suggests that Flask is focused on simplicity, minimalism and fine-grained control.

Django

Developed and maintained by the Django Software Foundation (DSF), Django prides itself on being the “web framework for perfectionists with deadlines”. A Django course enables you to be much more advanced in web development as it adopts an all-inclusive approach by providing ORM (Object Relational Mapping), admin panel, database interfaces, and directory structure.

Get a Django certification today to boost your chances of landing yourself in a handsome web developer job.

Popularity

Stackoverflow

Django is a clear winner when it comes to Stackoverflow. At the time of writing this article, Django has 202,073 questions in Stackoverflow while Flask has 28,831 questions. The higher number for Django indicates its huge active developers’ community to help you when you get stuck.

Github Stats

Django currently has 42,643 stars, 2,171 watchers, and has been forked 18,364 times. On the other hand, Flask has 45,230 stars, 2,275 watchers, and has been forked 12,689 times. Though Flask has more stars, the higher number of forks indicate more active users in Django.

Projects

It can be easily observed that while Flask is often used just for API’s, Django is used as the main framework for powering many advanced applications. Pinterest, Disqus, Instagram and Bitbucket are just a few of the many popular apps powered by Django. On the other hand, companies like Twilio, Netflix, Linkedin and Uber use Flask for their API.

2. Development speed

Django equips developers with all the tools they need to quickly develop easily scalable, maintainable and reliable web apps as well as implement them. Complex web apps can now be developed in record time. At the same time, Flask can be used as an alternative by experienced programmers to create smaller web apps in short time frames due to its minimalistic and simple nature.

3. Maturity

Django was first released in 2005 and since then it has had numerous extensions, third-party apps and plugins covering a wide range of needs and thus making it a very mature framework. Flask is much younger when compared to Django, having been introduced in 2010. Therefore, it does not offer a wide range of options like Django.

4. Features

Django undoubtedly has more features than Flask. It offers components like the object-relational mapper, model-relational database, view- web templating system, controller- regex-based URL dispatcher, serialization, inheritance, caching, internationalization, middleware classes support and unit-testing framework.

It also boasts of useful bundled applications like an authentication system, admin interface, Atom and RSS syndication feeds, Google’s sitemaps, built-in mitigation and framework for GIS applications. Additionally, it has extensibility and supports server arrangements.

Flask, on the other hand, has features like development server, development debugger, inbuilt support for unit testing, Jinja2 templates, RESTful request dispatch, support for secure cookies, full WSGI compliant, Google app-based engine compatibility along with a modular and lightweight design.

5. Flexibility and Control

Minimalism and simplicity are the greatest strengths of Flask which ensure that developers face no restrictions. They can use a wide range of external libraries and add-ons and can implement anything they want in the exact same way, making it flexible and extensible. Django has modules and built-in features, thus offering far less freedom and control.

Choose the Right Framework to Build Your Web Application

Now that you have a detailed comparison of Django and Flask, it is your turn now to weigh in on these options and choose the right one according to the individual needs of your project. Consider the size of your project, its structure, type, customization, and future plans before deciding on a certain framework.

 

If you have your heart set on traveling this year and plan to travel to Coron Philippines, simply continue reading to learn why you’ll want to book ground and sea transportation tickets online in order to enjoy some of the activities that are offered and well worth adding to your vacation itinerary.

Interested in traveling to the Philippines? Here are things to do in Coron:

1. Free dive, scuba dive or snorkel at Coron Bay

Coron Bay is a picturesque bay which features stunning limestone cliffs and crystal clear water. One reason why it’s well worth exploring Coron Bay is that it boasts several natural reefs, which are just waiting to be explored. Some of which have been created by shipwrecks.

If you’re interested in swimming, free diving, snorkeling or diving in Coron Bay, your best option may be to book a day tour as your guide will be able to show you all the best spots to explore.

2. Scuba dive in Barracuda Lake

Another dive spot which is well worth adding to your trip itinerary is Barracuda Lake. Barracuda Lake is unique as it features massive underwater rock formations which look like underwater mountains.

3. Visit Maquinuit Hot Springs

If you’re looking for a relaxing vacation experience, make sure to take a dip in the Maquinuit Hot Springs which is best visited at night, when the temperature drops and you’ll find soaking in 39-degree hot pools pleasurable. Better yet, if you’re muscles are sore from hiking, exploring and diving, you’ll find soaking in the Maquinuit Hot Springs a relaxing, rejuvenating experience.

4. Hike to the top of Mt Tapyas

Mt Tapyas offers unbeatable views of Coron Bay. To hike to the top of Mt Tapyas, you’ll have to climb a steep series of steps which climb 210 meters into the clouds. At the top of Mt Tapyas, you’ll find a large Hollywood style Coron sign and a Christian cross.

5. Feed schools of fish at Siete Pecados

It’s well worth taking a scenic boat trip to Siete Pecados, which translates roughly to ‘the fish site’ in English. Once you reach Siete Pecados you’ll be snorkel with countless schools of bright, colorful fish. As an added experience, ask your guide for some fish food so that you’ll be able to feed schools of tropical fish.

6. Hike to Lake Kayangan

Not only does Coron offer plenty of saltwater lagoons but Coron also boasts a freshwater lake, which is located in land, in the middle of a lush forest. To reach Lake Kayangan, you’ll need to lace up your sneakers and hike 15 minutes uphill, up 300 stairs, where you’ll be rewarded with the perfect lake to swim in. In fact, Lake Kayangan is so beautiful, that locals often perform traditional spiritual rituals at Lake Kayangan.

7. Spend a few hours birdwatching in Kingfisher Park

If you ever tired of hiking, swimming, and diving, you may enjoy birdwatching in Kingfisher Park as there are 73 species of birds who call Kingfisher Park home. Better yet the park also offers kayaking tours, waterfall tours, and mangrove tours.

So if you’re currently in the process of organizing an adventurous, sun-kissed trip to Coron, in the Philippines, it’s well worth making sure to tick of all 7 of the activities listed above off your itinerary.

 

Search engine optimization (SEO) is constantly evolving, but it remains a crucial practice for anyone hosting a website and posting original content online. Search engines use algorithms to analyze web content and ascertain its usefulness. This is often determined by a metric known as domain authority. The more these algorithms like your content, the higher its rankings will be in search engines. Having a higher search engine ranking means your content will be easier to find, and your web traffic will increase.

Increasing your ranking is more important than ever these days, with near infinite competition on the internet compounded by the fact that most users don’t scroll past the first page of search results. While this may make things seem bleak, remember that you aren’t in direct competition with the entire internet. You just need to stand out from other sites in your topic area. Here are some basic SEO concepts you’ll need to start climbing the rankings.

Original domain and content

Many website hosting services are out there, but using these won’t do you much good on the SEO front. Search engines don’t generally seek out this content, because they are unsure of its seriousness or usefulness. Having your own domain shows a commitment to your content, and search engines will pick up on this.

You also need your site to provide original content that serves a need or provides a service that isn’t being provided elsewhere. At the very least, you should seek to provide more in-depth content than your direct competitors. Search engines are looking to provide users with the content that will be most useful for their needs. You might branch into video guides, developing tools or programs, or hosting podcasts on topics relevant to your user base. The better rapport you can build with your users and the more you can provide unique solutions for them, the more likely search engines are to suggest your content to others.

Keywords

If you’re trying to host and grow a website, you should know the importance of keywords. These are basically words and phrases designed to catch the attention of search engines, and you should be working them into your content whenever possible.

You’ll typically aim for keywords that are general enough that a large number of people could search for them but specific enough that it relates to your site’s focus. This sounds challenging because it is. Even if you have a general information site, you have to remember that no one covers everything. Try to determine what the most important topics on your site are, and create keywords based on that. Incorporate them into your titles, early on in each piece of content, in the URLs, and even in your metadata when possible.

Links

Link building has always been one of the most basic SEO practices, and it’s still going strong. To increase both your web traffic and your domain authority, you’ll want to link to high authority sites in your content and have others link back to your own. You may be able to reach mutually beneficial arrangements with others in your niche if you ask them to link to your content in exchange for linking to theirs. This approach has a risk of coming off desperate if handled poorly, however.

You might also consider posting content on other sites as a guest. This will get your name and content appearing in other sources, thus generating publicity. You could also hire a link building service. Such services may be able to help grow your site substantially in a few short months.

Once you understand the basic concepts, you can begin optimizing your site for different devices or trying to take advantage of evolving search trends. SEO may sound intimidating at first, but with a little knowledge and effort, you can begin putting together a good campaign faster than you may think.