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Internet security issues in 2020 are more relevant than ever. In order to protect one’s social network account or mailbox, more technological methods and strategies are required today.

Why does one need verification?

Email address verification is a test and confirmation of data, related to the addresses of incoming email correspondence. It is necessary for the exchange of emails to be secure and goes in accordance with the requirements of modern IT resources.

As soon as the user connects to the mass Email address verifier service, they will be able to check the addresses of all incoming correspondence. Thanks to innovative technologies, such checks can cover thousands of addresses simultaneously. Using email verification service, the customer will get full information about mail servers, and use the API to check the email database from server to server.

To achieve the best in checking email addresses, it makes sense for the user to contact directly professionals who have a clear understanding of the verification procedure and have the necessary skills.

Features of Email checks from TrueMail

TrueMail (https://truemail.io/) offers users a wide range of features that allows online verify email with maximum accuracy. The secret of the TrueMail verification service success is that experts use step-by-step testing of each segment to perform it. All data for conducting such tests is relevant since it is updated automatically.

First-time users may experience difficulties while connecting and using the verification service. For them and not only, TrueMail provides round-the-clock support for all its customers. In addition, to get a faster response, a person can write a request about the problem in a live chat. TrueMail services have a low cost in the market with similar offers. Therefore, this service is available to any client with any income level.

Another benefit of the TrueMail service is the high efficiency of processing a huge number of addresses in a short time. Therefore, you can verify 100,000 email addresses in just 5 minutes! All processes that occur between the user’s account and the TrueMail service take place in an environment of total privacy. No user data will go beyond or fall into the hands of third parties. TrueMail guarantees anonymity and security to all its customers.

Stages of verification

The TrueMail.io email checker verification process has 3 stages:

• Syntax testing. All addresses where the system detects a syntax error are automatically deleted.
• Domain verification. Only mailboxes on licensed domains are allowed to work. The domain part of the email must comply with strict rules: it must meet the requirements for a hostname consisting of letters, numbers, hyphens, and dots.
• Verification of the confirmed presence of an email with the specified address.

Today, customers chose the TrueMail service, because so they can not only clear the list of subscribers and not send incorrect emails. In addition, verification users check statuses based on the results of the post-testing and they are sure that it will not bounce.

 

Looking for ways to get free Instagram followers? Today we will teach you how to use a free tool called GetInsta. It is a free and effective app dedicated to helping you get unlimited followers and real likes from Instagram easily and quickly.

GetInsta provides a very safe and reliable way to get real, high-quality followers and likes from Instagram, which helps to improve your presence there, which today is the main social network in the world. In short: there are just three steps: create an account, earn coins and start getting followers on Instagram for free.

It has application for computer (Windows) and for mobile phones (Android and iOS). We will explain how to use it in both cases. Remembering that GetInsta only has real users, after all it only works if you interact, so your followers will be real people and not followers bots.

Step by step to get free followers and likes with GetInsta – Windows

– Download GetInsta and install it on your PC. It has support for Windows 10/8/7 / Vista and
Create your account and just log in. As soon as you login, you will receive your first coins for free, so you can buy Instagram followers for free and immediately.
– One cool thing is that you can use more than one Instagram account, just register within the application.
— Now that you’re logged in, just follow others and start enjoying other users’ posts to earn more coins that can be used to buy your own followers.
– Tap “Get followers” ​​or “Get likes” on the left to record a follower or similar task.
– It will start gaining followers and free Instagram likes instantly. You can check the progress of the task from the “Task list” tab.

How to use GetInsta to gain followers – Android

– Download GetInsta and install it on your Android smartphone.
– After creating an account and then log in. As soon as you log in for the first time, you will receive coins so you can buy 50 followers.
– An interesting thing is that you can register more than one Instagram account to get free Instagram followers.

Start liking and following other users to earn coins and thereby buy more followers.
Click on “Get Followers” or “Get Likes” to carry out your interactions. The system will stimulate your interactions, which can be followed in the item “Task List”.

After making these steps, GetInsta will start earning free Instagram followers instantly. You can check the progress of the task from the task list.

Within the app, you can buy coins – with real money – and thus buy followers. It is a faster way. However, you don’t necessarily need to buy, GetInsta has tasks to be done that give you coins for free.

– Log in to your GetInsta account.

– Touch the “Get Coins” icon. Here you can see the task that basically includes following or enjoying the publications of others. Liking a post will get you 20 coins instantly. You can skip any currency task you don’t like.

– Tap the follow button, you will receive 100 coins immediately.

Even though it is basically an app to get Instagram followers for free, as stated earlier, the fastest way to get followers is to buy coins with real money. See as below:

1- Log in to your account on the GetInsta application.

2- Click on the Buy icon at the bottom of the screen and select an Instagram account that you want to increase followers or likes. Then click on “Buy Followers” ​​or “Buy Likes” to get Instagram followers or likes by paying with real money.

Main features of GetInsta

– 100% safe and clean from viruses

– Compatible with any Android smartphone

– Totally free

– No password, no search, no risk.

– 100% real and active users, followers and free high quality likes

– Instant and reasonable delivery, changes will be seen in 24 hours

– Support for 16 languages

Interested? You can start with 1000 free Instagram followers trial!

 

Day by day, new businesses and startups look for the best way to excel out from the competitors. It is because; the competition in the online market is high and you need to make use of the right strategy to give tough competition to your opponents. If you are the one who is looking for the best way to reach the first place in the race, you need to utilize the digital marketing services to excel out from others. If you are the one who is running any sorts of business online, you should reach the top place in the search results so that the customers will believe that the products and services are trustable. That is why; it is highly recommended for the business to avail of the SEO tactics to maintain the position in the Google search results! Just scroll down your eyes and you will come to know the top 5 SEO trends in 2020!!

What are the best 5 SEO tactics in 2020?

• Link building:

If you want to take off the website at the top of the search engine results, you need to acquire the link building SEO tactics to ensure the guaranteed results. If you have linked the website with the topmost website, surely you can increase the traffic rates. For this, you need to provide an informative and high-quality content to any of the websites and you should back link your website details. Link Building is one of the best SEO tactics and sure it helps you to make a better strategy to promote the products and services.

• Voice search:

Voice Search has become the most popular SEO tactic in 2020 and help audience to search the concept quickly. If you have provided the right keyword on your contents, voice search technology will help you to find the informative content through their voice.

• Guest post service:

Whatever the business it might be, but you need to post the relevant content to your business so that you can increase the traffic rates to your niche. With the help of guest post service, you can post high quality and informative blogs to your site. Guest post service is one of the most powerful SEO tactics in 2020 and every business looks for the best way to access the services to achieve the desired results. Audiences love the informative content and follow the business that provides trustable and high-quality piece of information to their targeted audience.

• PPC:

Pay Per Click is one of the best SEO tactics in which you can generate high traffic rates by paid means. If you are posting any ads on your site, customers will click the ads in the sense you will increase the sales and revenues.

• Social media marketing:

Social media marketing is one of the popular SEO tactics in which you can quickly market the products and services in the social media platforms like Facebook, YouTube, Instagram and much more. Many businesses are ready to invest in the social media marketing concepts to grow the business online.

 

 

 

Many parents face the problem of seeing their child struggle with concepts during their educational career and are not sure where to turn in this case. While their teacher may be able to assist somewhat, sometimes children need more one-on-one attention when learning new math skills.

Online learning has skyrocketed since the COVID-19 pandemic began, and with that comes the need for online tutoring as well. An online tutor can assist children with their grade level math, assess a child’s strengths, and help with any test prep that may be needed. Learn about three ways an online tutor can contribute and provide enrichment to your child’s education.

1. Online tutors can use technology and AI-driven math to supplement learning.

When parents opt to utilize an online tutor, they open their child’s education up to a world full of technology and AI-driven math. These tools can supplement their learning and often help them learn much better. With so many different learning styles out there, it only makes sense for a child to be exposed to other methods of learning fractions, division, multiplication, and much more.

Math-driven apps, such as hellothinkster.com, for smartphones or tablets also cater to learning styles and help encourage children to develop their math skillsets outside of the classroom. A tutor can take the resources within an app and apply them to a learning program for their student while giving them the one-on-one attention they desperately need. For example, a math tutor can plan a lesson using interactive videos and other features to supplement a visual learner’s journey. These innovative learning tools are developed using a world-class curriculum.

2. Tutoring online can increase a child’s engagement in class.

A study published in eLearn Magazine found that 75 percent of online learning participants felt that it was a pleasant experience, meaning that they enjoyed learning about math online and found it to be a more dynamic overall experience. If students feel more engaged and invested when it comes to learning math, it may be easier for them to pick up the skills faster and grasp the concepts easier. A math tutor app can be much more entertaining than sitting at a table for hours filling out practice worksheets provided by their teacher.

3. Online tutoring can help students adjust to e-learning during the COVID-19 pandemic.

While some children thrive on e-learning, others are struggling to adjust to this new normal during the COVID-19 pandemic. With real dedicated human tutors, those students can work toward a better understanding of mathematical concepts that may be difficult for them to grasp while doing e-learning. In a traditional classroom, it is difficult enough for educators to create lesson plans that reach every single student, but with e-learning, their job becomes even tougher as they may not be able to spend hours with a student helping them learn or obtaining an accurate skills assessment. According to Inside Higher Ed, some educational experts fear that the move to remote learning is going to reduce the amount of time teachers can work with their students.

Choosing an online tutor to help your child through the pandemic can have immense benefits for their education, as math is a subject that builds upon each concept taught to them. If their knowledge of concepts suffers, then they will continue to struggle well into other grade levels. An online coach can also help your child with test prep. If you are concerned about paying for a service that may or may not help your child, many online services do offer a free trial.

If you are not into technology as much as to simply know how a website works, then do not worry.

You will know about it, and that is quite easy. It is important so that you may be able to handle your work in a much better way than before.

Well, to be very honest, this article is going to be a life saver for you. Either you are new or you are working on it for a very long time, this knowledge is still valid for you. Let us get started with the main section now.

Websites Coding/ Language

A website is made of HTML language which is the backbone for the developer to use for designing the web pages. No matter which browser you might use, the website will work in the same order. You can use a website builder to make the website, you can ask professionals to do it for you, or you can make it by using the technical knowledge of website languages like HTML/CSS. There are other languages too, but mostly this one is used for making websites.

Website Storage/ Hosting

Websites are not simply tools that exist on the internet, rather they are stored with all information in them. This storage is done by the website hosts. They are of many types, and you have to get connected with them after making the basic layout of your website. This is done so that the information is stored, remains available to users, and also connects to different computers. This is how the next step towards making a website work accurately is done. All you need to do is that you hire the right hosting services so that your information remains secure and safe.

Website Navigation/Access

Now that we have the website with the host server, we also have the browser for it. This browser is used for accessing the website. It is done through decoding and converting the code of the website, and then showing up the website that has text in it. As a result of this, the person who searches for the website gets the shiny page with all information stored in it. You can navigate through it by clicking on different sections.

Conclusion

Although many of us use the internet daily and use so many websites at one time. Still, this world is a mystery for us. But, through the information given in this article, the mystery is resolved, and you are now a technical user of the internet as you know how to correctly choose websites, how to navigate through them, and much more. Keep this information in your mind, and never feel scared of what is going on at the back while you are working online.

You might have a website for business, and to avoid any issue the above information can be of great help for you. You should also know how the best fake ID websites 2020 work, and how the original one’s work.

Do you think your child is prepared to surf the web on his own? Or has he seen content inappropriate for minors? How to monitor the behavior of young people on the network? Stay with us and check out some suggestions.

Electronics can hinder children’s development

In the first years of life, learning occurs through the manipulation of objects. Therefore, a touch-sensitive cell phone screen becomes a super fun toy for the child. Only the infant does not yet know the alphabet and therefore does not understand what is written. It can trigger random icons and find some inappropriate material.

However, the biggest damage concerns physical development. British research published on the website of the journal Nature indicates that each hour of use of electronics corresponds to 15 minutes less sleep. And rest is essential to release hormones necessary for healthy growth.

Scientists still do not know whether visual and sound stimuli directly interfere with sleep, or whether the observed little ones sleep less naturally – which would explain why they spend more time on tablets and smartphones. Anyway, experts recommend caution. In this context, special tools like YouTube Parental Controls are really needed.

Television, video games and other gadgets should be released at short, specific times of the day. This allows the routine to be more diverse, with outdoor games and family meals, without the interference of displays and keyboards.

Moderate cell phone use is important for adolescent social life

The mobile phone is a tool for the development of social relationships and the construction of adolescents’ identities. It is in this period of life that the individual feels the desire to differentiate himself from his parents, seeking independence and privacy. The smartphone can be the way out. In fact, the device is mainly used for communication with parents and friends.

In the family, there is the security of knowing where the child is. Aid can arrive quickly in an emergency. Not to mention the tightening of ties – even though the conversation, instead of eye to eye, is filled with gifs and emojis. As for living with colleagues, some researchers note that there is a sense of belonging to the group. Making a call from your cell phone also promotes a certain individualization, which helps to legitimize the adolescent’s space in their different social circles.

The problem is in excess. Just like a drug, message notifications and status updates mess with the brain’s reward system. Discharges of the neurotransmitter dopamine cause immediate effects of pleasure and satisfaction. Thus, it becomes a habit to constantly check the smartphone screen, looking for news that does not always exist. The risk of addiction increases if access to the cell phone is complete and unrestricted in childhood. Even young people who are a little older need limits, as they are still in training and do not have fully developed self-control.

Nowadays access to the internet and the digital world starts earlier and earlier, and that is why children are entering this universe at a very young age. And with that, parents’ concern about their children’s safety also begins earlier and earlier. With that in mind, the market always launches new technologies that promise to help parents when it comes to their children’s safety. One such example is Famisafe which you can easily download via this link. And today we are going to bring you more information about this app that promises to help parents when it comes to children’s browsing. So let’s get to know this option better.

The application’s main function is parental control, that is, parental control over the children’s actions on the internet. Its main functions are the prevention of virtual harassment (Cyberbullying), location tracking, application blocking, web filtering, on-screen time control. And much more. The great advantage of the App is that you can control everything from your cell phone without having to take the child’s cell phone. You will need your child’s smartphone just to download Famisafe as it needs to be on both devices, which it will control and what will be monitored. After that you will no longer need to take the child’s cell phone.

As already mentioned, there are several advantages and functions offered by Famisafe – Best App for Parental Control. We will highlight below the main ones that will make you fall in love with the App.

Suspicious text alerts

One of the biggest problems today is bullying, which often happens over the internet and is called cyberbullying. With this in mind, the application offers you the function of receiving alerts whenever offensive or sexual words are detected in your children’s conversations. Famisafe does not access all the content of the messages because after all it values ​​the privacy of your child. However, whenever suspicious words are detected (you can also register words to receive notification) you will receive an alert and will be able to act correctly in this regard.

Real-time location

Knows when you drop your teen at school and is always in doubt if he didn’t get away … yeah, with Famisafe you can be sure of where your child will be whenever you want and the best of everything, without having to ask, which usually makes children very angry. This is undoubtedly one of the best functions of the App, just because it would be worth having Famisafe.

Screen time control

Do you think your child is addicted to a cell phone or do you think the time he spends on the device is normal? Do you think that he or she is addicted to YouTube? You might need to know how to put parental controls on YouTube.

The truth is that it is very difficult to know this information because we cannot effectively control the time that the child uses the same. So Famisafe came to help you, with it you have access to the time the child is spending on the smartphone and best of all, you can block the cell phone at certain times. If you sent the child to bed and instead of sleeping he stays on the phone, you just have to block it and he won’t be able to use the device.

In short, this is the App that all parents need to have to be able to protect their children in this very modern era in which we live and that children are so connected to the internet and the risks it offers.

 

The demand for technology and technological products is increasing every day. Due to so many new advancements coming in the picture the use of technology has been increased tremendously. There is no such sector or industry left in which the technology is not being used. Every sector is using technology to create ease in their business. The technological developments are all due to the developments made by humans. Everyone is enjoying the use of technology in simplifying and enjoying their life. The internet is the most relevant development in technology which has transformed so many things. Everyone is making use of the internet with the help of their smartphones or their laptops etc. the internet is used for education, business, and entertainment and information purposes. It aims to fulfill all the purposes. The most important function for which the internet is being used is for entertainment. We are making use of various social media applications like YouTube for entertainment purposes.

We watch so many videos from YouTube every day. But some restrictions are being created by the application on its use. That is we cannot download the videos that we watched or that we want to watch. We always need an internet connection for this. But it is not always possible to have high-speed internet to watch videos. In this case, we can use Vidmate app to download our favorite videos from YouTube. His application is serving the purpose of the people who are not always having a high-speed internet or for those who want to have their favorite videos in their devices. This application allows the users to download unlimited videos, audios or movies, etc. They can even watch their favorite TV show with the help of this application. You can simply download this application from 9apps.

There are so many applications available in the market which can be used for downloading the various videos from social media applications. Some of the available video downloading apps are discussed as follows:

• YouTube Go: this application is specially designed for android users to download various videos. This application is known for its very less weight and it will not create any burden on your device. It almost looks like YouTube but if offers you the option of downloading videos.
• Videoder: under this application, you can choose videos from various social media platforms and can download the videos from them. It also offers the users with many formats to download the videos in. you can also select for the quality that you want for your videos to be downloaded. You can download it from the official website of the application.
• Vidmate: as we already discussed this application is gaining very much popularity in the users as like 9apps apk due to the various features being offered by this application for the users. It is also available free of cost that means you don’t have to spend any money to download these applications. You can download this application from 9apps free of cost and can even look for more options in 9apps.

 

 

Social media might seem like all the rage these days, but there’s another form of digital marketing that’s still just as prevalent, even if we’re not talking about it as much: email marketing. Think about it… How many times a day do you check your email? Sure, maybe not as many times as you check Twitter and Instagram, but it’s probably still pretty frequent. And, unlike social media sites, email isn’t a mass form of communication—it’s personalized.

If you’re a business owner who’s just starting out and looking to expand your business, don’t discount how valuable email marketing could be to your company’s growth. Plus, with tools like mail merge, templates, and performance trackers, it’s easier than ever to run a successful email marketing campaign.

Yes, Email’s Still Relevant—Here’s Why…

While it’s definitely true that email isn’t the latest form of communication, it’s still extremely prevalent, especially in the business world. Why? Well, mostly, it comes down to accessibility: Creating an email account is easy and free, and once you create an account, you can log into it from any Internet-connected device. Furthermore, the fact that it’s been around for so long means that the majority of people not only know what it is, but they also know how to use it. Over the years that it’s been in use, email has established a reputation for itself as a convenient, reliable means of communication, and even as texting and other forms of instant messaging increase in popularity, email has already found its place in professional communication, and nothing has been able to replace it yet.

Email’s steady, long-held popularity has rendered it a widely-used platform that virtually (no pun intended!) everyone has, which is why it’s still such a powerful tool when it comes to broadening your customer base and boosting profits. Of course, that doesn’t mean that social media isn’t still a smart way to maximize outreach—after all, it doesn’t have to be one or the other; this is a win-win situation!

A Quick Breakdown of Email Marketing

There are a few different types of email marketing campaigns, and depending on your business, some might work better for you than others. (That being said, you’ll probably be using a combination of campaigns, anyway.) These are couple of the most common campaigns that businesses use:

• Welcome Emails. When you meet someone new, what’s the first thing that you do? Introduce yourself, of course! The same idea applies to finding a new customer—you want to say hello and tell them a bit about your company. Sending a welcome email not only shows your customer that you care, but it also serves a stepping stone for building your relationship with them. (Speaking of which, a welcome email is the perfect time to ask a new customer about their email preferences so that you’re not annoying them with unwanted emails. It’s also a great opportunity to invite them to connect with you on social media!)
• Promotional Announcements. Whether it’s a new product, a recently-uploaded blog post, or a seasonal sale, you want the people who follow your brand to know when something exciting is going on. Promotional announcements are an easy way to keep customers informed and interested in your business—especially if you send coupon codes and alert them to limited-time offers.
• Newsletters. Newsletters are a simple but effective means by which you can connect to your customer base on a more intimate level, fostering loyalty to your brand and building a strong relationship. Even if you don’t always have big news to share, sending out a regular newsletter will put your brand back on your customers’ minds and add a layer of personal incentive to buy from you.

Even if you don’t have a background in graphic design, you can still create original, professional-looking emails, thanks to online templates and other easy-to-use tools. Image courtesy of Pixabay.

Why Your Small Business Needs Email Marketing

Besides a wide reach and higher profits, there are plenty of other benefits that come with email marketing—the most convincing of which, perhaps, is how cost-effective it is. This aspect of email marketing is particularly important for businesses that are just starting out because, let’s face it, spending a ton on marketing isn’t always an option. While of course there are more high-tech forms of email marketing, all you really need is an email account and contacts to send your emails to. As your budget increases, you might consider investing in an email marketing service that will help you to streamline and optimize your campaigns, but to start, it’s really as simple as writing up energic, compelling emails and sending them to customers.

As a small business owner, you know how difficult it can be to gain traction, and though it’s true that email marketing is a lot harder than it might look, it’s an effective strategy for businesses of all sizes—especially those that are looking to grow. So, put in the work, get writing, and don’t give up! Email marketing can change your business for the better, just give it some time.

 

A great caption on Instagram will have context, for showing off the personality of the brand, entertaining the audience and compelling people for taking action. These captions can include around 2000 characters including almost 30 hashtags and emojis.

Obviously, this doesn’t mean that the captions must be filled with hashtags only or with cryptic emojis. Your caption, like another sort of web writing, should be eye-catching and easy to follow. It must speak to the audience also.

Here are some tips to write good captions on Instagram.

1. Knowing your audience

The Instagram demographics tell you that the people who belong to various income brackets use this platform and Instagram is more famous among females as compared to males. However, these are wide strokes. Buy Instagram Likes ,More you know about your audience, easier it will be to make your marketing strategy on Instagram to meet their expectations and needs. Build your audience personas including the fundamental details regarding your goals, targeted customers and brand awareness.

2. Create a brand voice

For a wider social marketing strategy, if you didn’t identify your brand voice still, ask yourself: what are the values and attributes you want your brand to encamps?

Create a list and then use it for shaping your brand voice.

Also, you can try using some adjectives which illustrate your brand and use them for finding a right tone. “authoritative,” “bold,” and “curious” may make a sense, if you own a travel brand.

In general, it is not expected on Instagram to use a serious or formal tone. Of course, your tone depends on your audience and industry, but you must try to keep everything light.

3. Consider length

Always remember that many people scroll down their feed at a fast pace. If you have any doubt regarding the length of your caption, make it precise. Provide a context where it is needed, but let your post speak for itself, where it can. For displaying your full caption, it is recommended to use 125 characters on Instagram.

4. Place the highly important words at the start of your caption

Once again, in user’s feed captions get cut off after a few lines. Thus you need to convey the key points or CTAs right away. Place hashtags and @mentions at the end of your caption. And, starting with the highly important words is also good for your captions. Make the reader hooked in and provided a reason for tapping on “more.”

Instagram caption ideas

Now is the time to read some good captions to get some unique ideas. After knowing the ways of writing good captions, it is essential to look for some of the highly effective captions that are used by famous brands for engaging with the audience.

The CTA caption

Use compelling captions like Airbnb. They use an always-rotating URL within their bio to make followers for clicking on “more” to get more info and to see their recent Instagram story.

The behind-the-scenes caption

You can use the caption to describe the scenes on Instagram. Lush cosmetics use this way to explain about their products in the captions.

The giveaway or contest caption

Other than the free stuff, there are some things which are more appealing to Instagram. If you run a contest on , promote it by using the caption by elaborating it to your audience how they can participate and win it.

The storytelling caption

Use the generous word count given for captions on Instagram if you need to include context in it, as Humans of New York do for making their story captions highly attractive.

Instagram caption tools

Following are some tools and apps for helping you to make the best captions for Instagram:

Captions

This app can help you to come up with amazing ideas to make captions. It is like the predictive search engine. Write the keywords that relate with your content and this app will generate a list including the recommended captions.

While you must continue to strive for uniqueness, you can use this app like an innovative springboard. Make use of the recommendations, but never copy them as it is. Be genuine for standing out in the crowd.

Hemingway app

Hemingway is the desktop tool, named after Ernest Hemingway, used for making the writing clear and bold. It performs the analysis of text and by using coloring highlights, points out the places where your writings are indulgent or sloppy. This lets you to correct the run-on phrases and to swap out the unnecessary difficult words, altering them into simpler ones.

Grammarly

This tool catches the errors which many conventional spell checking tool miss – everything including the wrong use of grammar to inconsistent tenses. This tool will offer the synonym suggestions for helping you to add a variety in your writing.

If you go to a popular online casino site, using the 888 casino bonus code, you may find yourself in the site’s dedicated poker room, or playing blackjack with a live dealer. Here, rather than the video game versions of popular casino games that you may have been expecting, you’ll be face to face with a real live human being on your PC screen or phone, dealing cards and talking to you in real time. There will most likely be other players in the virtual room with you, all experiencing the same game and also able to interact with the dealer. They can effectively play together just as if they were all dressed up and meeting in a brick-and-mortar casino – even though they’re most likely sat in their dens at home in an old t-shirt and jogging pants.

This is all thanks to the facility of interactive live streaming, something that’s been in use in the gaming industry for years but has now also gained much greater traction in the wider world. From Facebook Live to online shopping channels, live streaming is hugely popular and is only set to become more ubiquitous over the coming years.

Live streaming games

Live streaming allows online casinos to bridge the gap between the traditional casino experience and the world of online gaming. Initially, it helped them to reach potential players who didn’t have a background in video gaming and maybe weren’t particularly internet-savvy. Now, it works both ways, also attracting younger players used to video games who enjoy the novelty and immediacy of interacting with a live dealer and playing in real time. Seeing the cards being dealt in front of you also encourages trust and a feeling of authenticity.

The rise of eSports

In wider video gaming culture, live streaming has really come into its own with the phenomenal rise of eSports. Sites such as Twitch started hosting gaming tournaments that were watched by millions, and from the beginning, viewers were encouraged to interact with the stream. This meant that even though you were watching a video game rather than playing it, you were still involved. Now, eSports are big business, and live streaming games may even be more popular than actually playing them.

Social media

Outside of the gaming communities, live streaming really came to the attention of the wider world when social media platforms got involved. Facebook’s live streaming options took off big time, both in terms of the people doing the streaming and those watching the streams. Live streaming is user-friendly at both ends: you can stream to your friends or the wider world, and no-one expects a complex narrative or high production values.

Raw feed

Live streaming is fun and spontaneous, and that’s exactly its appeal. Don’t overthink it. It’s enabled by better video capture technology and internet capability on mobile smartphones, and also by fast reliable broadband for watching it as it happens.

Potentially, live streaming allows both professional reporters and ordinary members of the public to capture news stories as they happen, allowing people to see events with a minimum of gatekeeping and interpretation. Seeing this raw feed allows us to make up our mind about what we’re experiencing.

Get involved

Interactive live streaming takes this a step further. Those watching can connect with the host or the people being interviewed, comment and ask questions. Those being streamed can respond and communicate directly with their audience in real time. This is enormously attractive for brands that more than anything else want to foster that sense of intimacy and connection with their followers.

Right now

For viewers, the appeal of a live stream is that you’re seeing it as it happens. Brands and content producers recognize this impulse and make use of it. Content that can be saved for later often gets forgotten about, as there’s always something new to look at over the next horizon. The sheer quantity of content arriving in our lives all the time means that we value immediacy and will privilege the content that has to be experienced right now. Brands naturally want you to feel that sense of urgency about their products also.

Live streaming is a level playing field. Anyone can do it, and the potential for its development is endless. From rolling news to immersive storytelling to the initiation of rolling flash mobs, live streaming is the latest development of the internet’s promise of global connectivity. Capture the moment, share it, let it go and move on to the next one. We’re all in this together.