The demand for technology and technological products is increasing every day. Due to so many new advancements coming in the picture the use of technology has been increased tremendously. There is no such sector or industry left in which the technology is not being used. Every sector is using technology to create ease in their business. The technological developments are all due to the developments made by humans. Everyone is enjoying the use of technology in simplifying and enjoying their life. The internet is the most relevant development in technology which has transformed so many things. Everyone is making use of the internet with the help of their smartphones or their laptops etc. the internet is used for education, business, and entertainment and information purposes. It aims to fulfill all the purposes. The most important function for which the internet is being used is for entertainment. We are making use of various social media applications like YouTube for entertainment purposes.

We watch so many videos from YouTube every day. But some restrictions are being created by the application on its use. That is we cannot download the videos that we watched or that we want to watch. We always need an internet connection for this. But it is not always possible to have high-speed internet to watch videos. In this case, we can use Vidmate app to download our favorite videos from YouTube. His application is serving the purpose of the people who are not always having a high-speed internet or for those who want to have their favorite videos in their devices. This application allows the users to download unlimited videos, audios or movies, etc. They can even watch their favorite TV show with the help of this application. You can simply download this application from 9apps.

There are so many applications available in the market which can be used for downloading the various videos from social media applications. Some of the available video downloading apps are discussed as follows:

• YouTube Go: this application is specially designed for android users to download various videos. This application is known for its very less weight and it will not create any burden on your device. It almost looks like YouTube but if offers you the option of downloading videos.
• Videoder: under this application, you can choose videos from various social media platforms and can download the videos from them. It also offers the users with many formats to download the videos in. you can also select for the quality that you want for your videos to be downloaded. You can download it from the official website of the application.
• Vidmate: as we already discussed this application is gaining very much popularity in the users as like 9apps apk due to the various features being offered by this application for the users. It is also available free of cost that means you don’t have to spend any money to download these applications. You can download this application from 9apps free of cost and can even look for more options in 9apps.

 

 

Social media might seem like all the rage these days, but there’s another form of digital marketing that’s still just as prevalent, even if we’re not talking about it as much: email marketing. Think about it… How many times a day do you check your email? Sure, maybe not as many times as you check Twitter and Instagram, but it’s probably still pretty frequent. And, unlike social media sites, email isn’t a mass form of communication—it’s personalized.

If you’re a business owner who’s just starting out and looking to expand your business, don’t discount how valuable email marketing could be to your company’s growth. Plus, with tools like mail merge, templates, and performance trackers, it’s easier than ever to run a successful email marketing campaign.

Yes, Email’s Still Relevant—Here’s Why…

While it’s definitely true that email isn’t the latest form of communication, it’s still extremely prevalent, especially in the business world. Why? Well, mostly, it comes down to accessibility: Creating an email account is easy and free, and once you create an account, you can log into it from any Internet-connected device. Furthermore, the fact that it’s been around for so long means that the majority of people not only know what it is, but they also know how to use it. Over the years that it’s been in use, email has established a reputation for itself as a convenient, reliable means of communication, and even as texting and other forms of instant messaging increase in popularity, email has already found its place in professional communication, and nothing has been able to replace it yet.

Email’s steady, long-held popularity has rendered it a widely-used platform that virtually (no pun intended!) everyone has, which is why it’s still such a powerful tool when it comes to broadening your customer base and boosting profits. Of course, that doesn’t mean that social media isn’t still a smart way to maximize outreach—after all, it doesn’t have to be one or the other; this is a win-win situation!

A Quick Breakdown of Email Marketing

There are a few different types of email marketing campaigns, and depending on your business, some might work better for you than others. (That being said, you’ll probably be using a combination of campaigns, anyway.) These are couple of the most common campaigns that businesses use:

• Welcome Emails. When you meet someone new, what’s the first thing that you do? Introduce yourself, of course! The same idea applies to finding a new customer—you want to say hello and tell them a bit about your company. Sending a welcome email not only shows your customer that you care, but it also serves a stepping stone for building your relationship with them. (Speaking of which, a welcome email is the perfect time to ask a new customer about their email preferences so that you’re not annoying them with unwanted emails. It’s also a great opportunity to invite them to connect with you on social media!)
• Promotional Announcements. Whether it’s a new product, a recently-uploaded blog post, or a seasonal sale, you want the people who follow your brand to know when something exciting is going on. Promotional announcements are an easy way to keep customers informed and interested in your business—especially if you send coupon codes and alert them to limited-time offers.
• Newsletters. Newsletters are a simple but effective means by which you can connect to your customer base on a more intimate level, fostering loyalty to your brand and building a strong relationship. Even if you don’t always have big news to share, sending out a regular newsletter will put your brand back on your customers’ minds and add a layer of personal incentive to buy from you.

Even if you don’t have a background in graphic design, you can still create original, professional-looking emails, thanks to online templates and other easy-to-use tools. Image courtesy of Pixabay.

Why Your Small Business Needs Email Marketing

Besides a wide reach and higher profits, there are plenty of other benefits that come with email marketing—the most convincing of which, perhaps, is how cost-effective it is. This aspect of email marketing is particularly important for businesses that are just starting out because, let’s face it, spending a ton on marketing isn’t always an option. While of course there are more high-tech forms of email marketing, all you really need is an email account and contacts to send your emails to. As your budget increases, you might consider investing in an email marketing service that will help you to streamline and optimize your campaigns, but to start, it’s really as simple as writing up energic, compelling emails and sending them to customers.

As a small business owner, you know how difficult it can be to gain traction, and though it’s true that email marketing is a lot harder than it might look, it’s an effective strategy for businesses of all sizes—especially those that are looking to grow. So, put in the work, get writing, and don’t give up! Email marketing can change your business for the better, just give it some time.

 

A great caption on Instagram will have context, for showing off the personality of the brand, entertaining the audience and compelling people for taking action. These captions can include around 2000 characters including almost 30 hashtags and emojis.

Obviously, this doesn’t mean that the captions must be filled with hashtags only or with cryptic emojis. Your caption, like another sort of web writing, should be eye-catching and easy to follow. It must speak to the audience also.

Here are some tips to write good captions on Instagram.

1. Knowing your audience

The Instagram demographics tell you that the people who belong to various income brackets use this platform and Instagram is more famous among females as compared to males. However, these are wide strokes. Buy Instagram Likes ,More you know about your audience, easier it will be to make your marketing strategy on Instagram to meet their expectations and needs. Build your audience personas including the fundamental details regarding your goals, targeted customers and brand awareness.

2. Create a brand voice

For a wider social marketing strategy, if you didn’t identify your brand voice still, ask yourself: what are the values and attributes you want your brand to encamps?

Create a list and then use it for shaping your brand voice.

Also, you can try using some adjectives which illustrate your brand and use them for finding a right tone. “authoritative,” “bold,” and “curious” may make a sense, if you own a travel brand.

In general, it is not expected on Instagram to use a serious or formal tone. Of course, your tone depends on your audience and industry, but you must try to keep everything light.

3. Consider length

Always remember that many people scroll down their feed at a fast pace. If you have any doubt regarding the length of your caption, make it precise. Provide a context where it is needed, but let your post speak for itself, where it can. For displaying your full caption, it is recommended to use 125 characters on Instagram.

4. Place the highly important words at the start of your caption

Once again, in user’s feed captions get cut off after a few lines. Thus you need to convey the key points or CTAs right away. Place hashtags and @mentions at the end of your caption. And, starting with the highly important words is also good for your captions. Make the reader hooked in and provided a reason for tapping on “more.”

Instagram caption ideas

Now is the time to read some good captions to get some unique ideas. After knowing the ways of writing good captions, it is essential to look for some of the highly effective captions that are used by famous brands for engaging with the audience.

The CTA caption

Use compelling captions like Airbnb. They use an always-rotating URL within their bio to make followers for clicking on “more” to get more info and to see their recent Instagram story.

The behind-the-scenes caption

You can use the caption to describe the scenes on Instagram. Lush cosmetics use this way to explain about their products in the captions.

The giveaway or contest caption

Other than the free stuff, there are some things which are more appealing to Instagram. If you run a contest on , promote it by using the caption by elaborating it to your audience how they can participate and win it.

The storytelling caption

Use the generous word count given for captions on Instagram if you need to include context in it, as Humans of New York do for making their story captions highly attractive.

Instagram caption tools

Following are some tools and apps for helping you to make the best captions for Instagram:

Captions

This app can help you to come up with amazing ideas to make captions. It is like the predictive search engine. Write the keywords that relate with your content and this app will generate a list including the recommended captions.

While you must continue to strive for uniqueness, you can use this app like an innovative springboard. Make use of the recommendations, but never copy them as it is. Be genuine for standing out in the crowd.

Hemingway app

Hemingway is the desktop tool, named after Ernest Hemingway, used for making the writing clear and bold. It performs the analysis of text and by using coloring highlights, points out the places where your writings are indulgent or sloppy. This lets you to correct the run-on phrases and to swap out the unnecessary difficult words, altering them into simpler ones.

Grammarly

This tool catches the errors which many conventional spell checking tool miss – everything including the wrong use of grammar to inconsistent tenses. This tool will offer the synonym suggestions for helping you to add a variety in your writing.

If you go to a popular online casino site, using the 888 casino bonus code, you may find yourself in the site’s dedicated poker room, or playing blackjack with a live dealer. Here, rather than the video game versions of popular casino games that you may have been expecting, you’ll be face to face with a real live human being on your PC screen or phone, dealing cards and talking to you in real time. There will most likely be other players in the virtual room with you, all experiencing the same game and also able to interact with the dealer. They can effectively play together just as if they were all dressed up and meeting in a brick-and-mortar casino – even though they’re most likely sat in their dens at home in an old t-shirt and jogging pants.

This is all thanks to the facility of interactive live streaming, something that’s been in use in the gaming industry for years but has now also gained much greater traction in the wider world. From Facebook Live to online shopping channels, live streaming is hugely popular and is only set to become more ubiquitous over the coming years.

Live streaming games

Live streaming allows online casinos to bridge the gap between the traditional casino experience and the world of online gaming. Initially, it helped them to reach potential players who didn’t have a background in video gaming and maybe weren’t particularly internet-savvy. Now, it works both ways, also attracting younger players used to video games who enjoy the novelty and immediacy of interacting with a live dealer and playing in real time. Seeing the cards being dealt in front of you also encourages trust and a feeling of authenticity.

The rise of eSports

In wider video gaming culture, live streaming has really come into its own with the phenomenal rise of eSports. Sites such as Twitch started hosting gaming tournaments that were watched by millions, and from the beginning, viewers were encouraged to interact with the stream. This meant that even though you were watching a video game rather than playing it, you were still involved. Now, eSports are big business, and live streaming games may even be more popular than actually playing them.

Social media

Outside of the gaming communities, live streaming really came to the attention of the wider world when social media platforms got involved. Facebook’s live streaming options took off big time, both in terms of the people doing the streaming and those watching the streams. Live streaming is user-friendly at both ends: you can stream to your friends or the wider world, and no-one expects a complex narrative or high production values.

Raw feed

Live streaming is fun and spontaneous, and that’s exactly its appeal. Don’t overthink it. It’s enabled by better video capture technology and internet capability on mobile smartphones, and also by fast reliable broadband for watching it as it happens.

Potentially, live streaming allows both professional reporters and ordinary members of the public to capture news stories as they happen, allowing people to see events with a minimum of gatekeeping and interpretation. Seeing this raw feed allows us to make up our mind about what we’re experiencing.

Get involved

Interactive live streaming takes this a step further. Those watching can connect with the host or the people being interviewed, comment and ask questions. Those being streamed can respond and communicate directly with their audience in real time. This is enormously attractive for brands that more than anything else want to foster that sense of intimacy and connection with their followers.

Right now

For viewers, the appeal of a live stream is that you’re seeing it as it happens. Brands and content producers recognize this impulse and make use of it. Content that can be saved for later often gets forgotten about, as there’s always something new to look at over the next horizon. The sheer quantity of content arriving in our lives all the time means that we value immediacy and will privilege the content that has to be experienced right now. Brands naturally want you to feel that sense of urgency about their products also.

Live streaming is a level playing field. Anyone can do it, and the potential for its development is endless. From rolling news to immersive storytelling to the initiation of rolling flash mobs, live streaming is the latest development of the internet’s promise of global connectivity. Capture the moment, share it, let it go and move on to the next one. We’re all in this together.

 

SEO is the root of digital marketing. Every business in this digital marketing realm has to relish the potentials of local SEO services in order to reach the level of productivity they require. Local SEO is one of the important facets of digital marketing that helps websites to rank better in the search ranking and get wider exposure among the audience. There’s no doubt in asserting that local SEO services in India has become the need of the hour in this competitive digital era. Every other business is treading that extra mile to get through the competition and make a significant position in the market.

What is the Importance of Local SEO Services?

Before hiring local SEO services, it is important to understand the benefits your business will be getting from it. There are plenty of reasons why you should prioritize SEO, and below are a few points that will make you take a strong decision.

Everyone is Online

Today, a majority of customers make their purchase decision by searching the brand online and ascertaining their credibility. In the internet era, people are dependent on online sources to make their decision. From buying clothes to investing in real estate, customers will look into online data to make a well-informed decision. Hence, it becomes highly important to enhance your online presence and there’s no better way than availing local SEO services. You must optimize your website according to the search engine so that when your customer is searching for something related to your business, your website manages to place itself in the higher search rankings.

Higher Conversion Rate

One of the common reasons why local SEO services are admired by all is the high conversion rate it provides. It helps in driving organic traffic to the website targeting a particular section of the audience. When you make your website optimized, your business can land in the first search results, which will make customers visit your website to find their desired services or products. It will eventually result in sales generation and mounting up the conversion rate.

Creates Unique Brand Identity

Every business website is distinctive. It is essential to make it unique by adding all the SEO worthy element in the website to establish a unique brand identity with it. Your website must focus on its primary objective and make alterations to attract the search crawlers. You need to make your website search engine optimized, which means, you have to add quality content and images that will make your website attractive and appealing from the search engine’s perspective. To do all this, you have to seek assistance from the local SEO services provider. One of the recent names that is rising for its local SEO services is INFIDIGIT. This is an SEO specialized consultancy that can help you with the SEO requirements for your business.

Conclusion

You cannot just avoid local SEO services and expect your business to conquer every milestone in this digital era. Placing your website at the forefront of the search engines and making a prominent space for your brand among the audience, search engine optimization is an essential function of digital marketing. The above mentioned were some of the benefits of getting search engine optimization services and enhance your business search rankings.

When the business owner creates the website for their advertisement and reaches the target customer directly. In this case, to make the website well-function and feature you need to carry testing of the site with ease. We all know that a slight lag in the website ruins whole features and customers move towards the other service provider.

On top of that, developing website takes months and years with lots of hard work. In case, building a website with mistakes lowers the company’s reputation automatically. Today a variety number of browsers and people use them for exploring their interested field. It is the reason today the company opt experts for diagnosis of the website and waste time and money. But with the use of Comparium Automated Testing Website Tool business owner do not need to waste time and money. It is the tool that can easily and conveniently test the ability of the site to run smoothly.

With the automated testing Comparium, you can through the testing process at the multiple browsers. It is the ideal tool to test the website concerning the different platforms and operating systems. This is the tool adopted to ensure that the website is working perfectly with different browsers. The process also involves the compatibility checking. This also helps to simplify the website management and updates to reach customers and advertise about the services and products. This also helps in ensuring that the customer could view the website with ease. The tool also helps by increasing customer conversion ration without any hassle.

Importance of using the Comparium Tool For Testing The Website

In the competitive world, you can explore a variety of benefits and make the site highly perfect. Today people are choosing a variety of options for exploring the site such as Firefox, Opera, Safari, and Internet Explorer, and many more. Even, today people are using different operating systems with different sizes of the gadget. This makes compulsory for the website to run smoothly on different size of the screen and operating system.

Saves time and effort

After creating the website owners responsibility also increases as it needs checking and update. But with the Comparium, you can save time and effort with ease. With this, you do not need to spend much time in front of the system while testing goes through. Comparium is the tool which has makes testing easy and simple. For checking the website you have to only submit the URL of the website and test will through automatically without wasting time.

Bug Detection

More importantly, many times the website not able to work properly as this is due to the bug in the site. While creating the website you need to check the bug detection as it can ruin the whole functioning of the site. Without providing security to the website you can update it in the search engine. This allows the customer to explore the site without any disturbance. It also helps to enhance the quality of the website.

Why choose Comparium tool To test Your website?

Comparium is the tool used for testing the website and make it perfect to reach the customer. Today business owner creates the website to grab the top rank at the online marketing. It is the best way that helps to directly reach the target audience and increase the production rate. Many people think that creating a website is the last step but this is not true. When you will create the website then it should be engaging so that customers can stay there for a long time. It is very essential to test the website and make it free from all errors. Testing the website means making perfect and get top rank at the search engine result. Besides, this is also very important to get the best tool for testing the website. Comparium is the tool that tests the site with deep and removes all mistakes with ease.

The best thing about the tool is that it held the test automatically and save lots of time. With the help of the tool, you can go through the website to explore all features so that it can attract customers. We know that many people think that website testing with traditional tool consume lots of time, effort, and resources. But with Comparium, you do not spend lots of time while testing as it is the automatic website testing tool. This has makes the process of testing easy and simple in perfectly. The best thing about the tool it accesses the process conveniently without any hassle.

Functionality testing

Today the company chooses the Comparium so they can have functional tests of the site with ease. It is the test that helps to verify the features of the site and helps to make sure that the website is perfectly working in the different mobile sizes and systems. It also prefers to check the links put on the website and its working style.

Compatibility testing

Comparium is the tool which also helps owners to check the compatibility of the website. This makes sure that the site could efficiently run on different platforms and browsers to reach the customer with ease. We all know that people use different browsers to reach their services and products. Even mobile also run in a different operating system so the site should run perfectly on these operating system.

Usability testing

When you create the website it should be used in an effective way to accomplish the site expectations. Today’s website also equipped with the feedback tools so that customers can put their reviews about the site. This way, you can also make improvements on the website and reach the customer with better features. This also assures the usability of the website with ease.

Performance testing

We all know that website outcome arrive when they perform well while use by the customer. You have explored a site that works very slowly and frustrates the users.This allows the client to move towards another site. To save your site from such issue testing with Comparium is the best option.

 

The First Step to start your website or a business, you have to choose a perfect name. It is really important to choose a domain name carefully that you wouldn’t regret later.

One of the Best & Most common tips is to select short domain names.

So, In this Post, I’m going to talk about worth of short domain names. Here, we will talk about 5 Reasons why you should choose short domain name for your business or website.

Why you should choose short domain names ?

1 – Looks Like more professional & Branded.

Short Domain names seems to be more professional and branded.

If you don’t believe me, Take a look at popular brands in any industry.

There is a common thing. You know what? Almost all have short brand domain names i.e- ola and uber.

Easy to Read & Remember

Now doubt, It’s difficult to read, remember, type & spell a long domain name unless it has a clear meaning of it.

But when it comes to short domain names , the opposite happens. Most of the chances they are easy to remember and type that will give you really massive advantage.

So, it increases the chances that user will come back to your website if he liked your content and looking for the same content again.

2 – Good for SEO

If you have a little bit knowledge about seo, you must know well that short urls rank better than long urls. And Backlinko’s ranking factors study found that short urls may have an edge in search results.

Although, It does not impact much more in seo.

So, Choosing a short domain is also going to help you in seo.

3- Simple to Include

As Short domain names take up less space compare to long domain names, So it’s easier to print it on any branding materials like business card, flyers and any other where space is limited.

Like if your domain is short then it will be much easier to put it in your logo .

So, in this way we can say that short domains are more brandable rather than long domains. .

4 – Easy to share

Suppose, You share any information, joke or shayri anything else.. to your friends or family. Or you purchase any product like watch.

& you get a reply back asking for website name or link.

So, If the website’s name is short then you will simply send without any errors.

5 – Easier for mobile visitors

Most of the visitors are going to visit you website via mobile ( Depends on your niche ) . That’s why google is also focusing on mobile users.

So, The short urls makes your site easier to use for mobile visitors, and it’s also fit to short screen of mobile.

Final Words

I think Now you have decided to choose a short domain. There are also some other Benefits of choosing a short domain name.

The only problem you can face while selecting the short domain that most of the time it may be unavailable. And also in some cases, The pricing of branding friendly domain may be high.

So, you have to think a unique and creative name for your new business or website.

Web design is a rapidly changing field, with emerging trends popping up now and then. While keeping up with the changes can be overwhelming, with professional services, your site can be continually developed, integrating the latest measures that drive more traffic to your site. For eCommerce websites, especially, having a fully-functional, professionally designed website is significant. With such a professional design, your website enhances your business’ reputation, credibility, as well as provides a seamless experience as users navigate from one page to the next.

While running a website, you need to identify the most practical trends that enhance your site’s performance. Here is a quick look at the top must-have trends as you go all-out to keep up with the changes.

Video background

Unlike pictures and words, moving objects are more attractive. With a video background, your site can quickly capture the visitors’ attention, especially compared to the all-over text. Short but precise videos are an excellent way of providing vital information to your site’s visitor. The trick here is to use high-quality videos with clear audio, features you won’t sacrifice if you opt for professional design services.

Captivating color gradient

Varying colors are associated with specific emotions, and as you work towards a captivating color scheme for your website, using color gradation in design can help your branding efforts. Even if your brand doesn’t have a mixture of colors, with a rich, layered structure, you can achieve a captivating gradient that is not only aesthetically appealing but also consistently communicates your brand’s tone. Bright gradients are making a comeback. With a combination of quality images, your site can capture the visitors’ attention within the first few seconds needed to decide whether to stay or move on to another website.

Innovative typography

With carefully selected fonts, you can play around with adventurous and bold typography to see what matches your brand. Using such a unique yet adventurous, bold typography, you can easily capture your traffic’s attention and ignite a sense of your brand. Today, most brands are adopting specific fonts, and repeatedly seeing them impacts their brand awareness campaigns. You can even associate some fonts to certain brands, showing how significant innovative typography can work in your brand’s favor.

Fast and responsive design

It takes a few seconds for website visitors to determine if they will continue to a page or not. As such, your website should load fast to ensure their attention is captured, and with a responsive site, browse through. While considering a site’s responsiveness, among the primary concerns is how mobile-optimized the site is. Mobile devices continue to be users’ favorite over the PC, and as you work towards a productive website,

mobile-optimization is a must. Mobile-optimized sites not only offer a seamless experience across varying screen sizes but also help in ranking better on search engines.

A website’s performance is highly reliant on the aesthetic value and its usability. With the “less is more norm,” professional web designers adopt measures to ensure that a site offers a smooth experience without compromising on its functionalities. As you strive to include emerging trends, don’t be carried away to the point of jeopardizing your website’s usability.

 

WANs are becoming more and more complex. Trends like the mobile workforce and BYOD (bring your own device) coupled with the ubiquity of cloud services have changed WAN topology significantly in the 2010s. Multiprotocol Label Switching, or MPLS, which was the cornerstone of the WAN in the past, has become a bit too inflexible and expensive to keep up. As a result, enterprises have been searching for an alternative to MPLS for some time.

Two of the front runners in the race to replace MPLS have been Internet-based VPNs (Virtual Private Networks) and SD-WAN. Both approaches offer some cost savings when compared to MPLS, but have important differences when compared to one another. VPN has proven useful in some small-scale deployments and for one-off connections, but has also shown itself to be difficult to scale and complex to manage. SD-WAN can simplify management and increase flexibility, but it is important to select the right type of SD-WAN for your use case to avoid “gotchas” that limit the benefits of SD-WAN adoption.

Here, we’ll explore the pros and cons of Internet-based VPN, compare it to SD-WAN, and provide some tips on identifying the right SD-WAN solution from the available options.

Internet-based VPN: Pros and Cons

The upside of Internet-based VPN when compared to MPLS is simple: VPN allows you to use cheaper public Internet bandwidth to securely connect remote WAN locations. This has led to Internet-based VPN finding a bit of a niche enabling small-scale site-to-site connections. When only one or two sites, or a few remote workers need to connect to a main office, VPN can make financial sense.

However, Internet-based VPN is not without its downsides. First, performance is often noticeably worse than MPLS services. This can impact latency sensitive services like VoIP (Voice over IP) calls. Similarly, since these VPNs depend on the public Internet, reliability is a challenge. There are generally no SLAs with the public Internet.

However, where VPN may struggle the most is scalability. Configuring VPN connections is complex and can lead to appliance sprawl. Each site that requires an appliance must have that appliance sourced, provisioned, and maintained. Doing so across a large WAN can become difficult to manage and lead to oversights in configuration (which can become a security concern). Further, VPN appliances themselves have limited amounts of capacity, meaning that they can create bottlenecks when traffic increases.

Approaches to SD-WAN

With Internet-based VPN we have a solution that offers enterprises an MPLS replacement that is more affordable, but comes with scalability, performance, and reliability challenges. With SD-WAN, we have 2 more alternatives:

• Appliance-based SD-WAN is SD-WAN deployed using on-prem appliances. This type of SD-WAN provided the network overlay functionality that SD-WAN technology has become known for. This type of SD-WAN enables cost savings by allowing for different transport methods (5G, cable, DIA, etc) to be used and can offer more flexibility and agility than legacy WAN technologies like VPN or MPLS.
• Cloud–based SD-WAN provides the overlay functionality you’d expect from SD-WAN while also providing a private backbone that is backed by an enterprise-grade SLA and includes built-in security and WAN optimization features.

While both appliance-based and cloud-based solutions offer advantages, it’s clear that cloud-based SD-WAN is a more holistic solution. Premium cloud-based providers not only provide a 99.999% uptime SLA, but they also offer security features in the underlying network infrastructure. For example, as opposed to buying separate IPS (Intrusion Protection System) appliances, you get IPS baked into the WAN infrastructure. Further, support for mobile users is made simple with easy to use mobile clients and performance with many cloud services is optimized thanks to a shared datacenter footprint between cloud-based SD-WAN service providers and cloud services giants like Azure and AWS.

Cloud-based SD-WAN connects modern WANs reliably, affordably, and at scale

Of course, there isn’t a single all-encompassing all answer to the SD-WAN vs VPN question. If you need to do a single connection between two physical locations, VPN may be the simplest way to do so. However, if you need a scalable, reliable, or global solution, cloud-based SD-WAN is likely a better fit for you.

The downsides of Internet-based VPN limit its usefulness at scale. Depending on appliances that require significant maintenance and complex configurations can create bottlenecks. Further, dependence upon the public-Internet inherently leads to challenges with reliability and performance. SD-WAN in general provides enterprises with benefits in the form of agility and affordability, but it is cloud-based SD-WAN that is truly a game changer. With the cloud-native approach to SD-WAN, enterprises now have a reliable, high-performance, and affordable MPLS replacement that can scale globally. As a result, many enterprises are choosing cloud-based SD-WAN for their WANs today, and we can expect that trend to continue for some time.

 

Owning a website is now so common place that many may actually have missed the true importance of this online real estate. The purpose of owning one of these is not so that you can say you own one. This is supposed to be a tool that enhances whatever it is you are doing. It could be a business, a cause, a hobby or anything.

If your website is not helping you achieve your goals, then it is not worth owning.

In this article, we will be looking not just at websites but how to design one that will be effective in helping you achieve whatever your goals are. From the statistics we can find here, we see that there are almost 2 billion websites currently on the web. You can therefore not afford to be just one of many especially if you want to make any impact.

Let’s take a dive into this topic so we can have a better understanding of what we need to do.

Aspects of Web Design

When we talk about web design, we are actually referring to something much more than simply putting a website together. There are specific things that need to be put in place during the process to ensure that the end result is one that will deliver optimum outcomes.

Here are few basic things that a good designer will consider when working on a site.

Color Scheme

This should be an obvious aspect of a designer’s job. It involves the choice of colors that will best portray the client’s brand while also offering some good aesthetic value.

Visual Appeal and Comfort

Continuing from the point above, how the colors in a site are laid out can affect how comfortable it will be to absorb the informati0on therein. It is possible for the colors to be so jarring that visitors to the site find it both distracting and uncomfortable. The entire layout of the site has to be comfortable, appealing and even inviting.

Ease of Navigation

This refers to the ease with which visitors can move through the different sections of the site. When done right, visitors should be able to find anything on the site without difficulty.

Content Layout Plan

Aside from how the site looks, the way the contents are presented is also very important. It has to be presented in such a way that it will not be difficult to read or watch.

UX (User Experience)

This describes everything about the experience a user has when they visit the site. This is very important as it influences how much time visitors spend on the site and how likely they are to return to the site.

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Benefits of Having the Right Web Design

So what are some of the benefits that will result from the points above being well taken care of by the designer? Here are a few benefits you can expect.

Enhanced UX

User experience is important not just for the actual users but also for search engines. When visitors spend a good amount of time on your site, it tells search engines that your site has something great to offer which is what makes visitors stay long. This is like killing two birds with one stone.

Better Visibility with Search Engines

When the important things are taken care of, search engines can easily crawl the site, index the pages and begin to rank them accordingly.

More Traffic

With the two points listed above, the website will already be primed to receive more visitors. Add to this responsiveness and proper SEO practices and you will see traffic to the site increasing in leaps and bounds.

Higher Conversion Rate

It’s possible to have a lot of traffic but little conversion. Conversion simply refers to the percentage of visitors that carry out your most wanted action. That is, visitors who take the step the page is supposed to ask them to take. This could be signing up for something, giving their email address, making a purchase or any other thing. Doing all of the points listed above right ensures that a higher percentage of visitors take that action.

Choosing a Web Designer

Everything we have discussed above is hinged on the quality of the designer handling the project. There are a few steps you can take to find the right web designer. If however you need a quick recommendation then just check these guys out.

The important things to look for include the quality of the designer’s own site, their work history, testimonials from their past clients, their versatility and of course their cost.

When you consider all of the above, you should be able to decide if a company has what it takes to give you the kind of website that can be described as effective.