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Top 3 SEO Changes Every eCommerce Site Should Make

If you run a site on the internet, whether it’s a blog or a company website, SEO should be a way of life. If you run an eCommerce store on the internet, these principles also apply to you. Why?

As a site owner, your ultimate goal is to drive unbounded traffic towards your site in order to achieve whatever your main site mission is. If you’re a blog owner, then you need traffic so readers can enjoy your content and advice. If you’re a marketing company, traffic to your site can lead to potential new clients and customers.

If you’re an eCommerce company, then your ultimate goal is sale conversions. A conversion that is also driven by the amount of traffic your site receives.

And what do all these sites have in common? The need for site traffic! And one of the most valuable and feasible ways to drive traffic to your site is through SEO.

What is SEO?

SEO stands for Search Engine Optimization, and in short, it translates to optimizing your site and making it better for users and robots, so that Google can understand what your site is about. Because when Google understands what your site is about, it makes it that much more likely that you’ll end up on the first page of Google!

Ending up on the first page of Google for a valuable search term can feel like stumbling upon a gold mine. The amount of traffic driven to your site will increase tenfold. And that’s because most people never make it past the first page of Google when making a search in a search engine. Being on the second, third, fourth page of Google – forget it, you know no one’s looking there. If you really want to see results, you need to optimize your site for Google.

Top 5 SEO Changes to Implement for an eCommerce Business

Ready to take the next step and lead your site to page one of Google? Luckily, we’re here to help. Below are our top recommended eCommerce SEO updates that when made to your site, will help Google better understand what your products and pages are about, so that you can continue the journey to the first page of Google’s results.

1. Optimize Product Page Titles

Search engine users are less likely to click on a search result that looks sketchy or unappealing to the eye. There are a couple of ways to ensure that your page title is both intriguing and perfect for Google’s search results.

First, check to make sure that your page title is no more than 60 characters. This is because Google typically only displays the first 50-60 characters of a title tag. Any more than that is likely to be cut off. To ensure all the important parts of your title are shown to the user, be sure to stay in this respective limit.

Second, place the more important keywords towards the beginning of the title tag. User experience shows that users often will only scan the first two words of a headline before deciding if the search result fits what they are looking for, before moving to the next available option. Avoid placing your company name towards the beginning, unless you are a large brand with name recognition.

2. eCommerce Product Meta Description

Just like your page titles, your meta description plays a role in the appearance of your page’s search result. Every single page on your website should have a meta description, and this especially applies to your product pages.

When a page does not have a meta description tag, if the search result appears, Google will decide on its own what description is shown for your page. It could be accurate, or way off. Because you know your product and your customers the best, it is important to tailor your meta description into what would lead to a click through by users.

In order to optimize your meta description and have potential customers more likely to click on your search result, be sure to include a call to action. Calls to action such as “shop”, “join”, or “call now” tell the user what the page is about and what needs to be done. Be sure to also restrict your meta description to a maximum of 160 characters, or else the description will be cut off. In addition to these tips, try to include secondary keywords in your meta description. The reason for this is because sometimes a search query will not include the main keyword you are targeting for your page, but a similar search result led the user to your result. The keywords of the search result will be bolded in the meta description, making it easier for the user to decipher what the page is about, and that it includes what they’re looking for, all before even clicking on the page.

3. Redirecting 404 Error Pages

All sites incur 404 error pages. They appear when you delete content. For eCommerce sites, this is an event that happens often, with product pages that are no longer in season or are no longer in stock. However, having 404 pages is bad practice, and it’s important to use a 301 redirect on these pages to redirect users to the next most relevant page.

If you’ve ever stumbled upon a 404 Error Page, you know that it can be frustrating, especially when you think you’re about to land on the content you were looking for but it no longer exists. To see what 404 errors exists on your site, you can check through your site’s Google Search Console data to find these pages.

Implementing the three steps outlined above will help get your eCommerce site headed in the right direction. However, if you a majority of your time requires you to focus on the business end of your company rather than the marketing, or you have a large website that would require a large amount of time to implement these changes, it can be helpful to hire an agency that specializes in eCommerce SEO services. SEO agencies that specialize in eCommerce will know what to do with every single page and product page on your website and how to improve them, so that you can improve your page search rankings and get to page one!

 

 

7 Ways to Ensure Best Web and Graphic Design for Your Website

The way a website is designed can either support or hurt the brand. This is the face of your business. Something your potential and current customers will see before they have a chance to talk to any representative or order a product. Below are seven ways to ensure the best web and graphic design for your website.

Silver and Black Imac's

  • Mobile Responsiveness

wIt is imperative that all websites be mobile-friendly in this digital generation. According to Statista, 52.2% of all website traffic generated in 2018 was on a mobile device. This means if your site is not responsive then you are missing out on over half of all website traffic. There are many website template designs that include mobile responsiveness, guaranteeing your site can be seen on all platforms.

  • Ease of Navigation

When designing your website, it’s important to implement the “three-click rule.” In theory, the “three-click rule” suggests that a user searching on a website should be able to find information in three clicks or less. This improves the user experience and increases the amount of time spent on your website. Nothing frustrates a user more than not being able to find what they’re looking for, especially if it’s specific to your business. The information, you offer to your users, needs to be easy to find and not lead them on a wild chase only to get them to give up and never return to your site.

  • Visual Design

The colors and images used in designing your website need to be pleasing to the user. Loud colors can create distractions and make it difficult to read text. It’s best to create a color combination that is balanced. White space is good, as it declutters. This is important when adding images to your website too. More is not better. This is the category that you can showcase to users what you do with examples of products or company logos you’ve worked with. It gives a taste of what your brand is all about. The colors should align with your logo and company represent. It wouldn’t make sense to have a hot pink banner on your website, if your colors are grey, red and black. Consistency is important with visual designs.

  • Load Time

The faster your website fully loads, the better the user experience. You can make sure the load time is running at its best by optimizing images and by compressing HTML, JavaScript and CSS for higher loading speed, according to Astra. This should also decrease your site’s bounce rate. The faster your webpage loads the faster the user can find the information they’re looking for. Otherwise, they’ll leave the site frustrated. You can also invest in web services that check how quickly your site loads and give you options on how to improve any issues they may find.

  • Readability

A website is an extension of your brand, so you don’t want your brand to look unprofessional or non-legitimate. Proofread everything you add to your website. Users will question how valid your company is if there are typos and incorrect grammar on your site. Proofreading is an easy way to avoid any hesitancy of validation on your company. It’s also important to use easy to read text, relevant keywords for SEO and incorporate headlines on your pages. When keywords and text are readable, your site will rank higher on search engines. This makes your site easier to find when users type in relevant keywords that are related to your company.

  • Content Communication

All the content on your website needs to be clear and concise for the users. If content is clearly written and relevant to your audience, you can increase the amount of time each user spends on your site. The information needs to be organized and easy to find on your website. If you need help transforming your communication works, Designrr repurposes content to reach more of your target audience.

  • Simplicity

Going hand in hand with visual design, the framework of your site is best when it’s simple. Too many call-to-actions and other distractions take the users away from your website, ultimately hurting your brand. Aligning your website to your brand is important so you don’t confuse your users and potential customers. The goal is to make the user experience easy and successful in finding information. Adding unnecessary designs or pop-up functions will cause frustrations and an increase in bounce rate.

Ensuring the best web and graphic design for your website is easy when following these seven tips. It’s also important to think of how you want to convey your brand to users and how you would like a website to function if you were to use it. Simplicity, clear content creation and mobile responsiveness are key ways to make the user experience a positive one and keep them coming back.

 

Dallas SEO Company – an in Depth Analysis on What Works and What Doesn’t

Dallas SEO Company

The Advantages of Dallas SEO Company

Implementing the expert agency will definitely reward your business to learn more traffic and prevent as much as possible the standard sort of advertisements. So you may rest assured our staff will continue to keep your organization ahead of the curve and deliver real outcomes.

To pick a partner company SEO services there are a number of things you should think about. Now it may be unrealistic to anticipate that their mature search engine marketing manager will be doing the legwork on your account. By employing the assistance of a Search engine optimization corporation you’d be guaranteeing a lot far more visitors or persons will be instructed to your website from other search engines.

Website design is a sort of computer programming. If you’d like more info about our organization and SEO services best services in Dallas then you must visit our site. Our website services have a superb record of raising website rankings naturally.

Apart from your domain name, another means to enhance your site rank is to use a few domain names. There are a number of locations that provide SEO services for YouTube videos. Some website owners feel they don’t have the ability to write content and therefore, they have a propensity to use duplicate content that’s taken from competitors’ sites.

Individuals are not likely to look for a business or terms they’ve never heard of, such as CSA. Ideally, you would like to hire a search engine optimization agency who’s very involved with the market, who is continuously learning, and who is a giver in the feeling they would like to aid others also. You may also think about asking the enterprise to prepare something that enables you to log in and see the results whenever you have sufficient time or are feeling curious.

There are marketing professionals that will help you accomplish the purpose of receiving something similar, when using the particular sentences. If you’re considering boosting your digital advertising in Los Angeles, you might be wondering where to start. Be sure the local search engine optimization company that you select is not using shady techniques in a bid to create a good deal of links in a short time period.

Most local businesses are going to need to be in the neighborhood snack packs. Virtually every firm will notify you they’re the top, and they’re going to provide you with all the traffic on Earth straight through to your website.

Why Almost Everything You’ve Learned About Dallas SEO Company Is Wrong

Social media marketing is among the best investments that can be made. Linking is among the prime places of any search engine optimization effort and is regarded as a significant concept that could drive targeted visitors to your website if done the correct way. SEO has an important part in research and purchasing cycle.

SEO optimization procedure takes time and patience to obtain the optimum outcomes. Another biggest benefit of using SEO services is the fact that it permits you to raise the business on-line traffic that is very vital in today industry. You’re attempting to come across legit Search engine optimization strategies you are able to find no shortcuts!

Every page needs to have a distinctive title, not only for SEO purpose, but additionally for a person who bookmarks your site. If you’ve already gone through the Google page rank update then you’re conscious of the simple truth that directories with hundreds of links aren’t happening any more. In the event the search engines don’t index your site or your targeted audience can’t find where you’re, your internet site will do nothing to create new business enterprise.

Google’s results have gotten lively. A slow-to-load website with outdated content and insufficient design doesn’t supply an optimal experience so it is likely to rank quite low on virtually all target keywords. It is to be certain that your Google listing is optimized.

Dependent on the size of the site, Internet Marketing bundles being provided by guaranteed SEO services Dallas and other search engine optimization businesses are distinct. The excellent thing about primarily being an internet search engine marketing services firm is that we’re always current with the cutting-edge tactics and strategies that work in the search engine marketing business today.

SEO has evolved as a promotion tool also. SEO may do the job slowly but surely! Search engine optimization isn’t dead or obsolete.

In the event the Dallas SEO Company you select are likely to get superior feedback than the search engine optimization Company which might be suitable for you make partner. There continue to be plenty of detailed things you have the ability to learn about SEO. When you begin a search engine optimization (search engine optimization) campaign, you will probably be willing to observe results as promptly as possible.

The Main Differences-Cyber essentials vs Cyber Essentials PLUS

To protect your information from cyber-attacks, the UK government has developed a scheme called Cyber Essentials. It provides security guidelines that all business organisations should follow. It can protect organisations from more than 75% of frequent cyber-attacks. If you want to be engaged in any business with the government; bid for a contract, your business must be certified.

Cyber essentials

The UK government launched this scheme in 2014 to help business organisations in improving their cyber-security. This level is just an initial framework of cyber-security. It states some requirements that your organisation needs to meet to get the cyber essentials certificate. It gives you a clear idea of how secure is your business. What’s the level of your cyber security and if your system is vulnerable to any cyber-attack?

It states five technical controls that you have to implement:

  1. Set up a firewall

The first thing you need to do is secure your internet connection. For this, you have to set up a firewall which will prevent unauthorised users from accessing the network. You can set up a personal firewall on your PC or a boundary firewall on the network

  1. Secure configuration

You need to secure your devices and software by changing their default settings and using passwords.

  1. Configure user access

You need to configure user roles and permissions. It will reduce the risks of unauthorised access.

  1. Protect your computer from malware

You have to protect computers from viruses and malicious attacks. For this, you need to install the latest versions of anti-virus and anti-malware software and keep them up to date.

  1. Update devices and software

You need to install updates regularly. Software companies frequently release patches to fix any bug or security problem. Installing these patches can secure your software.

Cyber essentials plus

Cyber essentials and cyber essentials plus are two levels of certification. Cyber essentials plus have the same set of requirements as cyber essentials. To get the cyber essentials plus certification, your business first needs to be cyber essentials certified.

You must get cyber essentials plus certification if you are a large organisation and have given remote access to your employees.

What’s the difference?

The only difference in cyber essentials and cyber essentials plus is that cyber essentials are a self-certification, whereas cyber essential plus requires a third-party assessment of the five technical controls.

At the first level, you will be asked to answer the questionnaire (self-assessment questionnaire), which is assessed and reviewed by an independent certifying body. You will be allowed to choose the certification body which will verify your answers.

At the second level, an external certification body will test your security practices. They will visit your organisation and carry out different tests to check vulnerabilities. They will test your approach for virus and malware protection if no vulnerabilities are found after the scan, you will be given the cyber essentials plus certificate.

Cyber essentials plus certification costs more than cyber essentials as more resources are used in this process.

Why you need cyber essentials certification?

Getting any of these certifications could be beneficial for your business in different ways. Here is how:

  • They could help you in the bidding process, as to bid for a tender your business needs to be at least cyber essentials certified.
  • Your customers will know that you have taken severe measures for protecting data. They will know that their information will be secure and won’t be misused.
  • It could help you to grow your business, especially if you are an IT service provider.

 

Tatiana Kukanova On Growing The Number of Instagram Followers

If you are trying to forge a career as an Instagram influencer or something of a celebrity on the social media channel then it is important to learn from what those before you have done in order to achieve this status. This is why I want to talk to you today about the wonderful Tatiana Kukanova, a great friend of mine and an Instagram celeb who makes 6 figures annually from her influencer status and her endorsements on the social media channel. I have worked with Isabel since she started out on this campaign and here is what she did in order to amass the number of followers that she has.

Content is King

I can remember when we were first getting started with Isabel Dos Santos and she was constantly harping on about how perfect the content had to be. I can also remember being confused as to why she would think this given that she had almost no followers beyond friends and family. After a short while however I realized why she was so focused on producing outstanding quality and it was because content really is king. Even if you have no followers at all you must invest a great deal of time into your content and make sure that it has value for people. Once Isabel’s page blew up there were people sharing the old content which she had put together which gave her page far more depth, don’t ever upload content without ensuring that it is of high quality and adds value to the reader.

Engaging

Something else which Isabel Dos Santos has been doing since the early days and something which she still tries to achieve now is to interact with the people who like or comment on her page and her content. I can remember talking to her about this and she used to tell me all of the time that the internet is a community and that if she expected love from her fans and followers, that she felt duly obliged to give it back. This has no doubt gained her a large following because they know that she is going to add value to her page by sharing the love that they share with her. To gain a more loyal following, speak to the people who love you.

Tagging

Tags and geotags are so vitally important in Instagram, in fact I would say that they are more important here than they are on something like Facebook or Twitter. Instagram needs a way of categorizing posts and pages and that is why hash tagging is so important. Also a great many people search Instagram for hashtags and this can bring about new followers. This is something which Isabel Dos Santos has been doing since the very beginning and it has really helped her to boost her profile and bring in more followers to her page.

These three steps will not make you an overnight sensation but they will certainly help you to get more followers.

 

Qualities That Set Great Web Designers Apart From The Rest

It is easy to find web designers these days. You don’t need to have a degree in computer programming or design to work in this field. However, it does not mean that all those who present themselves as web designers are qualified to do the job.

You will know if the person is highly qualified or not. Here are some qualities to consider.

Open to suggestions

Web designers who pretend to be really good at what they are doing could actually be more problematic. They think of their ideas as the only ones that deserve to be used. This won’t work if you also have ideas that take into consideration your brand. Your web designer must be flexible enough to integrate these ideas. There should be a discussion on what works best and no final decision is made by just one party.

Some web designers are so proud of their creative ideas that they no longer listen to their clients, but only what they want to see.

Fully aware of the trends

It is also important to have someone who knows exactly what is going on. The use of new software and other trends must be integrated into the web design to make it more appealing to users. There have been a lot of changes in web design over the years and what used to be a big hit is no longer useful today.

Has strong communication skills

When it comes to web design, communication is a must. You need a web designer whom you can speak with and share ideas with easily. As you communicate your ideas, they must easily understand what you want. Having weak communication skills is a problem as you could have totally different visions of how things should look, and you won’t be satisfied with the results.

Ability to work independently

You should also hire someone who does not need to be told things all the time. If you have an idea about the design, this person must know what to do in order to keep these ideas alive. Independent workers are also faster. They can get the job done in no time.

These are just some of the qualities that will tell you that you have a great web designer by your side. If you think the web designer that you have does not possess these qualities, it will be a big problem. You will just feel frustrated with the results. You might even argue all the time and this could delay the process.

Take a look at this quality web design company in Bristol if you want the best people to do the job. They have web designers in their firm to help you. They can also change the person assigned to you if you are not satisfied with the results. If you have taken time to search for the right person, you will see a quality and functioning website soon. It will contain everything that you want to see on your website.

New Technologies and Fitness

If you’re looking for new ways to increase your current level of fitness, it’s well worth keeping up to date with the latest fitness-related gadgets to hit the market. If you’re curious, continue reading to discover a wide variety of fitness related gadgets, which you may be interested in experimenting with!

New Technologies and Fitness:

1. Fit Bit Fitness Trackers

Fit Bit devices are wearable activity trackers which can help motivate you to meet your daily fitness goals. As an example, most Fit Bit wearers wear their Fit Bit on their wrist, so that they can track their progress towards walking 10,000 steps in a single day. Fit Bits can also let you know when you’ve been sedentary for too long and can also measure the calories burned when you run, swim, cycle or dance. Which is handy if you’re looking to monitor all of your physical activity in a single day.

2. Under Armor Recovery Sleepwear

If you often find it difficult to get a restful night’s sleep after a grueling workout or training session, you may want to invest in Under Armor Recovery Sleepwear which features TB12 technology. Which means that the print of your sleepwear’s material will absorb your bodies heat, which will help you get to sleep and will help your muscles recover quicker from an intense workout. So if you want to wake up feeling energized and ready to tackle another workout, it’s well worth purchasing some of Under Armors’ innovative recovery sleepwear.

3. Halo Sport Headphones

Contrary to popular belief not all headphones are created equally. The Halo Sport Headphones claim to be able to activate athletes’ motor cortex, which will aid the communication between an athlete’s brain and their muscles. Which will allow athletes to complete each exercise in their workout, to the best of their ability. After all, if you want to get the best possible results from your training sessions, it’s important to give each exercise 100% of your focus and effort.

4. The Suunto Spartan Sports Watch HR

While a Fit Bit may be a great choice for individuals who primarily walk or run for fitness, the Suunto Spartan Sports Watch HR is the ideal choice for individuals who love to cross-train and mix up their workouts. This particular smartwatch stands out from its competition as it can accurately measure how much energy you exert taking part in over 80 different sports. Examples of which include Olympic weightlifting, cycling, push-ups and running.

5. Under Armour Gemini 3 RE Smart Shoes

The Under Armour Gemini 3 RE Smart Shoes are a great option for individuals who don’t want to have to wear a fitness tracker on their wrist all day long but who still want to track the metrics of their runs. Instead, the soles of the Gemini 3 Smart Shoes boast a fully integrated smart tracker, which you can use to track your runs using an easy to use smartphone application. You can also complete a pre-race jump test, to make sure that your body is ready to run a long distance race.

It’s well worth purchasing all of the new fitness related gadgets listed above if you’re determined to reach your long-term fitness goals!

Tech Gadgets Every Traveller Should Have

If you travel frequently and are looking for innovative travel themed tech gadgets, which will forever change the way that you travel, continue reading to discover a professionally curated list of highly rated tech gadgets which every traveller should have.

Tech Gadgets Every Traveller Should Have:

1. The Steamfast SF-717 Home-and-Away Mini Steam Iron

The Steamfast iron is the size of a computer mouse and is ideally suited to travelers who wish to get rid of wrinkles in their clothing, so that they may look polished and put together during their travels.

2. goTenna

goTenna was created to ensure that smartphones remain connected and usable when there is little or no smartphone reception. Its primary purpose is to allow users to share their location, in the event of an emergency such as a flood, hurricane or avalanche. As an added benefit, goTenna is small enough to fit in your pocket.

3. The Skyroam Global Hotspot

The Skyroam Global Hotspot allows to connect up to five devices to your wifi hotspot, for just $8 per day. If you’re interested, you’ll be able to enjoy unlimited data so that you’ll be able to make as many video calls and stream as many video clips as you’d like, without having to monitor your data usage!

So if you don’t want to get stuck paying a small fortune on international data charges, it’s well worth packing the Skyroam Global Hotspot.

4. The Flux Portable Charger

If one of your worst nightmares is running out of smartphone battery on your adventures, you’ll love the Flux Portable Charger which boasts enough power to fully charge your smartphone, three times, on a single charge.

So if you need to access your plane tickets and hotel reservations on your smartphone or love taking countless smartphone photos, which will drain your smart phone’s battery, it’s well worth getting your hands on your very own Flux Portable Charger.

4. The Tile Mate

The Tile Mate is a small keyring sized GPS trackable tile, which you can attach to valuable items such as your wallet, your luggage or your passport. If you happen to misplace an item, which is attached to your Tile Mate, you’ll be able to use your Tile Mate application on your smartphone, to track it down instantly.

Alternatively, if you misplace your smartphone, don’t panic just press your Tile Mate and your Smart Phone will ring, even if it’s on silent mode.

5. Jaybird Freedom 2 Sports Headphones

The Jaybird Freedom 2 Sports Headphones are an ideal choice for frequent travelers as they feature clip-on batteries, which can extend your wireless headphones battery life by four hours. So if you enjoy going for an early morning run on your travels and prefer wearing cordless headphones, it’s well worth investing in a pair of Jaybird Freedom 2 Sports Headphones.

So if you’re passionate about exploring the world around you and traveling to far-flung destinations, it’s well worth investing in purchasing the five highly rated travel focused tech gadgets listed above. As each gadget is sure to make traveling an even more enjoyable experience.

Internet Saftey Rules That Are Well Worth Following

If you spend hours a day on the internet, continue reading to discover a plethora of simple, internet safety rules which will safeguard your safety online!

Internet safety rules that are well worth following:

1. Limit the information which you share online

In today’s day and age, the vast majority of internet users frequently share sensitive personal information such as their location, full name, and occupation with strangers as well as their close friends, family members and colleagues. Worse yet, a lot of internet users constantly post photographs of themselves on the internet, which can be stolen by individuals who wish to steal others online identities.

So if you’re looking to protect yourself online, it’s well worth limiting the information which you choose to share online and using your privacy settings on your social media accounts to prohibit strangers from being able to view your newsfeeds.

2. Only give out your credit card details to websites which you can trust

When it comes to treating yourself to a bit of online shopping, it pays to only give out your credit card details to well-known companies which you can trust. If an online shop offers Paypal as a payment option, it’s always wise to select Paypal, to complete a payment as if you have a dispute with a payment, you can contact Paypal’s support team who may be able to reverse your payment.

Better yet, you can also link your credit card with Paypal so that you can safely use your credit card to pay for items, without having to shift across money from your credit card to your Paypal card.

3. Make sure that you use a variety of different passwords

One of the worst mistakes you can make online is to use the exact same password across a variety of different websites as if one site gets hacked the security of all of your accounts may be compromised. So if you don’t want hackers to be able to access your personal and business emails as well as your bank accounts and social media accounts, it’s well worth using different passwords for each of your online accounts.

4. Make sure that each of your passwords features numbers as well as letters

One fuss-free method of ensuring that your passwords remain secure is to make sure that each password boasts a minimum of two numbers as well as letters. As mixing numbers and letters will drastically decrease your chances of one of your sensitive passwords being hacked.

5. Don’t keep all of your passwords on a computer file

Don’t keep all of your passwords typed up on a computer file as it’s far too risky and may compromise the security of all of your online accounts.

6. Make sure to clear all of your cookies at the end of the day

It’s well worth getting into the routine of clearing your cookies at the end of the day, to avoid any information about your browsing habits being stored or shared with potentially malicious third parties.

If you follow all of the above internet safety rules, you should find that your privacy and assets such as online bank accounts, will be well protected!