Have you recently been on the receiving end of online hacking and are now looking for a straightforward way to protect your privacy online? Or, are you simply worried that your information is vulnerable?

It is getting harder for hackers to get access to information in the general sense. However, as the software upgrades and becomes tougher to infiltrate, the hackers are coming up with better ways to do so without being detected, meaning it’s more important than ever to keep your information safe whilst you are online.

If you need some tips on how to protect your privacy online, then read on.

Upgrade to Fiber Optic Broadband

When it comes to fiber optic broadband, this is potentially the safest option for searching the internet relating to keeping your data and information safe from hackers. Fiber optic broadband is made possible as the data is sent as pulses of light across a strand of plastic or glass fibers, hence the name. This helps the data to move quicker and makes the signals a lot tougher for malicious individuals or hackers to intercept and decode. So, by using fiber optic internet, you have a better chance of keeping your information safe online.

Change Passwords

Most people have a set password for all their online dealings, such as their social media account, their shopping, and even their online banking. While this is convenient for memory, it is also exceedingly convenient for hackers, especially if that information is also the password to encrypted documents on your computer. To stay safe online, you should aim to update your passwords at least once a month and mix as many letters, numbers, and special symbols as possible to create an unbreakable password.

Never Use Public Wi-Fi

When you are at a coffee shop, and you realize that you have no more 4G data on your smartphone, it can be tempting to do a bit of online banking using the Wi-Fi in the coffee shop. This is public Wi-Fi and, therefore, it is not encrypted in the same way as the 4G, or your home broadband options are. Your privacy is now at risk, and online hackers can get access to your information; not ideal if you are using online banking. If you must use public Wi-Fi, aim to do so without logging into anything that reveals your information, your address, or your name.

Get Rid of Old Apps

It is also worth getting rid of mobile apps and browser extensions if you are not using them. Hackers can now track which apps and extensions may be falling into non-usage and can use these to gain access to the other apps and files on your phone or computer that have personal information.

VPN

Finally, it’s worth downloading a VPN for your home computer and your smartphone. A VPN, or virtual private network, enables you to disguise your online identity. This will make it harder for anybody to track exactly what it is you are doing online, including hackers, so all your personal information will be safe.

 

Internet security and safety has been a societal concern for many years already since we started surfing the web en masse back in the late 1990s and early 2000s. If you listen to any cyber security consulting firm in Australia, they’ll remind you that for that entire time, one of the most vulnerable groups in question has been our children.

In 2022, kids now have more online access than ever before, and even more worrying for parents is that kids increasingly need Internet access to function within their schools and social groups. With this reality coming upon us, we have to be sure that all of us are fully aware of the best practices when it comes to keeping kids safe online.

1. Talk to Your Kids About Their Online Activities

Most problems that occur with kids online are due to the fact that parents are simply ignorant as to what their kids are doing online at any time of the day. They don’t know who they are talking to, what websites they are visiting, what kind of content they are viewing on their favourite social media platforms, and so on. When you don’t know about the problems, or even the initial red flags that indicate a problem, what can you really do about it?

The easiest solution, then, is to talk as openly as possible with your kids about what they do and see online. They may not be entirely forthcoming at first, but you could try leading by example, showing that it’s okay to open up on the topic. As it becomes more normal, you’ll get more insight into what they’re doing, and hopefully be able to spot potential red flags.

2. Have Your Kids Use Their Screens Where You Can See Them

There once was a time when screens meant large, static, desktop computer screens that were very hard indeed for kids to hide. Now, however, you’re contending with kids using their smartphones wherever they are, potentially looking at harmful or otherwise inappropriate content while locked in their bedroom or in the bathroom, for instance.

The basic solution here is to insist that kids have their daily screen time in places where you can have some ability to supervise what’s going on, such as in the living room or kitchen.

3. Get to Understand Filters and Parental Controls

Another problem parents have is that they don’t realise what kinds of parental controls and safeguards already exist both on the devices their kids are using, and on the platforms kids are surfing online. Concerned parents should make it a condition of ownership and access to devices and platforms that these controls be active, and if the kids don’t agree, then they get zero screen time.

These controls can filter out harmful and inappropriate content such as graphic violence, sexual content, and more. They can also inform you if and when kids are trying to get around or break these rules.

4. Teach Them About Share Awareness and Privacy Settings

Arguably the most important thing you can do to help keep your kids safe is to treat Internet use as you would with your kids crossing the street. It’s a potentially dangerous thing to do that can be made safer with some basic and common-sense knowledge. Teaching young kids about the importance of privacy, anonymity, and how content one posts today can come back to haunt them years down the line, is fast becoming a valuable education for parents to pass on to kids.

Other valuable lessons include not sharing personal data with strangers, not publicly sharing your location all the time, moderating language and tone so as not to come across as offensive, and so on.

 

Does your business have a website? Do you hope to obtain new business through your website? If you do, and in today’s marketplace you certainly should, then you need to understand what conversion rate optimisation is and how to make it work for your company.

What is Conversion Rate Optimisation?

In today’s world, companies must have an online presence. You simply cannot ignore the importance of providing information to potential customers when they want it, and your website can provide information and answer questions that potential clients may have twenty-four hours a day. Once your potential customer has landed on your home page, you also cannot ignore the opportunity to engage them with your product, and hopefully, prompt them to take action. The action you desire the potential client to take, be it completing an information sheet or making a purchase, is called a conversion.

Conversion rate optimisation (CRO) is the process of tailoring your website or landing page interactivity to get your customer to take your desired action.

Why Is Conversion Rate Optimisation Important?

Studies show that visitors rarely return to a company’s website if they leave their first visit without conversion. If you are unable to achieve conversion during an initial visit you have missed an opportunity for your company to capture new clients, an opportunity that will probably not come again.

How Can Conversion Rates Be Improved?

The best way to improve your conversion rates is by running effective CRO campaigns.

For better conversion rate optimisation Sydney companies rely on CRO campaigns that explore new ways to engage clients and encourage action. CRO campaigns can also help you understand your website’s usability, give customer behaviour insights, and make your user experience better. All of these facets can increase your conversion rates and drive new business.

What Are Some Elements of an Effective CRO Campaign?

The benefits of an effective CRO campaign fall under two broad categories: improving your marketing return on investment (ROI) and enhancing your user’s experience (UX).

When employing conversion rate optimisation services Sydney businesses look to improve their return on all of their marketing investments. One way they can achieve this is by experimenting with different elements on your landing pages in order to determine which are giving the best results. Success can be measured when you are achieving higher conversions without increasing traffic numbers.

When the conversion rate optimisation services Sydney companies employ focus on UX, they can help your website provide a personal experience for each visitor. Capturing data as visitors click on your site, such as location, local time and past browsing history, can help your website respond to each user in a specific way that can provide relevant information faster. Users who get the information they want easily will stay engaged with your information and covert more readily.

CRO campaigns can also help you pinpoint which areas of your website do not keep users engaged, and can identify the frustration points that caused them to leave your site without making a purchase or filling out your information form. Having this information allows you to reconfigure your website to be more user-friendly and to make it easier to capture new clients.

What Kinds of Businesses Benefit From CRO campaigns?

Any business can benefit from CRO campaigns. Business-to-business sales can benefit from increased lead generation when client information is submitted through an information form. CRO campaigns can help eCommerce businesses recapture clients when shopping carts are abandoned. Even publishing agencies can reach larger audiences when the Google AdWords management Sydney marketers use to drive traffic is maximised.

Every online business, no matter the industry, can benefit from optimising its conversion rates using tried and true CRO practices.

What If I Need Help Performing Conversion Rate Optimisation?

For help with conversion rate optimisation Sydney business owners rely on top marketing agencies to assist them. From providing expert website design to maximising Google AdWords management Sydney marketing experts can help your online presence grow your business with measurable results. Investing in professional help is well worth it considering the ROI you can expect.

By using conversion rate optimisation techniques your business can increase the number of new leads and clients that your website brings in, and is a good way to meet your next sales targets simply by converting more of the potential clients that are already visiting your website.

 

 

Are you the type of business owner that likes to handle as many digital marketing tasks as you can? Does this extend to copywriting? While you may think that writing a blog, or even your own web copy, is no big deal, a lot more goes into copywriting than you may think!

As a professional Adwords agency in Sydney, Esteem Media offers professional copywriting services among other digital marketing solutions. Over the years, we have become very familiar with the common mistakes that business owners make when it comes to copywriting. Often to their detriment, many business owners attempt to take the copywriting needs of their business’s digital marketing efforts into their own hands!

The Importance Of Good Copy

The first thing that we need to acknowledge is how important quality copy is. Having well-written marketing material is extremely important when it comes to the public’s perception of your business. How often have you cringed at grammatical errors on websites or a misspelling on a menu? But grammar and spelling is just the beginning; quality copy is so much more than that!

Copywriters need to think about who the target audience is, the features that need to be highlighted, important keywords, engaging headers, and so much more!

Common Copywriting Mistakes That Business Owners Make

As most business owners have not been trained in copywriting, they often make the following mistakes:

• Not proofreading – By not proofreading their attempts at copywriting, business owners allow spelling, punctuation and grammatical errors to sneak into their copy. These mistakes portray your business in a very unprofessional light, and this is why proofreading and editing are so important.
• Not focusing on the customer – It is very easy to slip into the mistake of writing about your business but not focusing on the customer. Everything you say should take the customer’s perspective into account.
• Mixing up features and benefits – This is one of the little things that professional copywriters know how to get right. The features of your business are not necessarily the unique benefits that your business offers.
• Not including CTAs – CTA stands for ’call to action’. They provide an opportunity for the potential customer to perform a desired action such as calling, subscribing to a newsletter, purchasing a product, etc.
• Not writing enough copy – Business owners are busy and often don’t have enough time to write the necessary copy needed for their business.

Why You Shouldn’t Write Your Own Copy As A Business Owner

Unless you have some copywriting training and experience behind you, you should not attempt to do your own copywriting as a business owner. This is because you could actually damage your reputation and even blacklist your site through badly written copy and plagiarism.

While you may think that writing is fairly simple, there is a lot more that goes into copywriting than you may think. Professional copywriting involves a wide variety of techniques. For instance, if you want your site to be optimised for SEO, you’ll need to have an in-depth knowledge of keywords before writing any web copy.

Ways In Which You Can Be Involved In Copywriting

As a content creation agency in Sydney, the Esteem Media team will be more than happy to collaborate with the business owner in some way. In fact, many agencies and freelance copywriters welcome business owners to be involved. When a business owner supplies information regarding their target audience, desired tone and important features, it is easier for the copywriter to write the best copy for your needs. Copywriting is definitely a process that you can be involved in!

Hiring Copywriting Services In Sydney

Hiring professional copywriting services will ensure that all of the text on your website and your digital marketing efforts will accurately reflect your brand. Professional copywriters know how to engage your ideal audience and bring you more website traffic. Most agencies offering digital marketing solutions in Sydney will offer professional copywriting as part of their packages.

Are you looking for a professional Adwords agency in Sydney? Here at Esteem Media, we offer a range of digital marketing solutions in Sydney, including professional copywriting! Get in touch with us today to find out more about how our wordsmiths can engage with your ideal audience.

 

Overlays refer to a wide range of technologies designed to improve the accessibility features of websites. Application of overlays requires the use of third-party JavaScript codes to realize the enhancements to a website’s front-end code.

An accessibility overlay facilitates effective font choice, rich caption UX, cognitive design, and many more. While WCAG is yet to fully grasp the extent of its benefits, developers are working hard to improve the functionality of overlay software to deliver a product that addresses the need for usability through a designed experience that works for everyone. It is important to stress that these tools are meant to improve, not fix, the accessibility issues of websites.

• Improving existing site architecture for small organizations

Small organizations, including non-profits, schools, charities, and schools requiring online visibility but with budget restrictions, may resort to using overlays. If you do not have the workforce to implement such technologies or the budget to rebuild a website from scratch, you can still use simple accessibility overlays to realize improvements. Minor but significant enhancements include color contrast, link text, alternative text for images, and captioning, to name a few. These overlays are geared towards enhanced core usability for your visitors.

• Ensuring new sites are accessible and functional

If you are building a site from scratch, there are several ways that overlays can help. For small companies, non-profits, local educational institutions, and charities, getting the most of your initiative will only require a few hours of training to improve the usability of your site. Accessibility dramatically enhances all aspects of your site, so do not hesitate to make them. While minor accessibility improvements will not make your website fully compliant, they will make it inclusive in terms of its audience. In addition, implementing a paid user feedback trial to gauge your accessibility will help identify where most problems lie, allowing you to consider the improvements to implement over time.

• Having a temporary solution before a complete rebuild

If accessibility overlays are a relatively new concept to your organization, it will be challenging to sprinkle them towards the end of website creation. It can be challenging to fit accessibility tools effectively as they must be designed and integrated at the onset of website development. Accessibility overlays become useless when poorly managed but extremely useful when implemented and maintained by the right experts. While accessibility overlays may not be the permanent answer to your site, it is an excellent interim solution until your new site goes live.

• Improving legacy content

Accessibility overlays shine brightly when integrated into legacy content. If your site has a long tail of content that cannot be upgraded for accessibility, you can use overlays to improve them as best as you can. Instead of letting legacy content turn into problematic, inaccessible, or unsearchable PDFs, you can use overlays to avoid complicated processes and expensive costs in the long run.

If you genuinely want to improve your customers’ overall experience, accessibility overlays will help you in many ways to achieve this goal.

These days, you can’t take cybersecurity lightly. Cyberattacks have been rising for more than two decades, and there is no way to stop them. In 2021, data breaches increased by 17% from the previous year, totaling 1,291 breaches.

 

The consequences of a data breach are vast. Not only is your customer and business data compromised, but there’s also potential for downtime, fines, and lost files if you’re hit with ransomware.

 

If you want to protect your network, you need to implement powerful security protocols that detect, isolate, and eliminate attacks. You also need security policies designed to limit network access.

 

If you don’t already have an ideal cybersecurity plan in place, here are six small things that will protect your network.

 

1. Use HTTPS

 

According to Park Place Technologies, network management protocols come in many different forms. One of those protocols deals with security. For instance, HTTPS, SFTP, and SSL are all security-related network protocols.

 

Hypertext Transfer Protocol Secure (HTTPS) combines HTTP with the Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols. HTTPS is no longer an option if you want to keep your network secure.

 

HTTP encrypts data while in transit, protects from data breaches and Man-in-the-Middle attacks, and makes your operation all-around more secure. In other words, using HTTPS builds trust, and that trust is vital in today’s world, where data breaches are occurring at an alarming rate.

 

It’s not hard to switch over to a secure protocol. If you don’t know how to make the switch, contact an IT professional, and they’ll take care of it for you.

 

2. Create a solid written security policy

 

Do you have a written security policy? If not, create one as soon as possible. Your policies need to be well-defined and specific.

 

Having a written security policy gives you something to fall back on when you need to counsel an employee for an infraction. A written policy also makes it easier to train new hires and communicate your expectations.

 

3. Enforce your security policies

 

Your cybersecurity policies are only as good as your willingness to enforce the rules. However, enforcing your security policies is much easier when your policies are willingly adopted. This requires getting staff members to accept, recognize, and appreciate your policies.

 

This can be easier said than done, since many employees violate company policy out of necessity. For example, say you have company files spread out across four different data storage accounts with different vendors.

At some point, one of your employees is going to ask to borrow someone’s login credentials so they can find the file they’re looking for. This brings up the next point.

 

4. Fix underlying problems causing policy violations

 

Most of the time, people share credentials innocently, and it’s only a product of disorganization, not malice. When an employee needs a file to complete their work, but they can’t find the file, they’ll do whatever it takes to get that file – even if it means violating company policy.

 

If you discover that your employees are sharing login credentials, find out why and take the time to resolve the underlying issues. When you fix the problem causing employees to share login credentials, you’ll eliminate a large number of security policy violations.

 

5. Restrict access

 

Restrict access to your company network using software that grants access based on groups and individual users. Don’t just give all of your employees access to the company network through a shared login. Install software that requires a separate username and password for every user and set strict access permissions.

 

Don’t give anyone access to files and folders they don’t need. No matter how innocent those files or folders may seem, access should be granted only on a necessary basis. Also, don’t give employees more privileges than necessary. For instance, don’t give marketing employees local administrative rights on their machines.

 

6. Train employees on your security policies

 

Having a written security policy is important, but you also need to train your staff. You can’t just hand over a packet of information and expect everyone to understand everything.

 

Create a training program as part of your onboarding system to ensure everyone has a chance to ask clarifying questions about things they don’t understand. New hires are usually overwhelmed, so don’t expect everyone to remember everything right away.

 

Don’t let carelessness compromise your network

 

Even when you have the latest high-tech security software, careless mistakes can compromise your network security. While tech tools are important, place an equal focus on training and education.

 

When employees know what’s expected of them and why, they’ll be more likely to work in a way that keeps your network secure.

 

Torrents are a fantastic method to send files and information over the internet. One of the most prevalent methods for obtaining content from the internet is through torrents. They’re simple to use and might be a great way to download large files rapidly. Consequently, torrents have had a tough few years. Due to a crackdown on piracy, the most popular sites have been taken down, forcing consumers to employ inferior alternatives or return to riskier sites. However, if you know where to search, there are still some fantastic solutions available. Here’s a rundown of the best legal torrent sites for finding what you’re looking for without breaking any laws.

• YTS

This website has a large collection of movie and TV show torrents. It’s one of the most popular websites, and fresh stuff is added on a regular basis. It offers an extensive collection and is incredibly user-friendly. It’s the place to go for movie buffs. Users can establish an account, which is useful for gaining access to certain material.

• The Pirate Bay

This is the first torrent website, and it’s still going strong. However, be warned: The Pirate Bay is notorious for its leniency toward piracy laws, so visit it at your own risk. It allows torrents from all over the world to be found on any website. The magnet links are very quick and simple to employ. The Pirate Bay has practically any file imaginable, therefore it’s well worth a look. For more information, go to their website, thepirateproxybay.com.

• Elephant

This website has a highly user-friendly layout that makes it simple to discover the most recent torrents. It also offers separate categories for TV series and movies, making it simple to find precisely what you’re searching for. This website has no adverts, making it one of the most professional sites available, regardless of its legal status.

• GTorrents

GTorrents is another excellent option since it is well-managed and constantly updated; in fact, over 100 new uploads are added every day! The design isn’t as current as YTS or Elephant, but if you’re looking for simplicity, GTorrents is the way to go. It also has a no-ad policy, which means you’ll be able to download information swiftly and effortlessly without being interrupted by advertising material.

• TorrentHound

This website not only offers free movies and TV series, but also music downloads in a variety of genres. It’s really a terrific location to purchase bootleg CDs or learn about new musicians you may not be familiar with. Please exercise caution before downloading anything from TorrentHound, as with most torrent sites, there are no assurances that the files will be free of viruses or infections. In order to secure your privacy when accessing these sites, a Private Internet Access VPN subscription is highly suggested at PIA.

• Torrentz

Torrentz is a torrent meta-search engine that aggregates results from hundreds of different torrent sites. This may be beneficial and detrimental, since it provides more possibilities while also requiring you to look through more links than on more niche sites. It has been active since 2003 and is currently one of the most popular torrent sites on the internet.

• EZTV

EZTV is the place to go if you want to watch high-quality television programming. It features a very minimal user interface and focuses solely on television programming. The sole drawback is that, due to its emphasis on quality, the variety may be restricted when compared to other sites.

• Extra Torrent

ExtraTorrent is a hugely popular torrent site with a huge library of content, however it has recently run into legal issues. As a result, users are encouraged to proceed with caution when utilizing this site, as the administrators may face legal action for providing the service. This might change in the future, but until then, proceed with caution or search elsewhere if feasible.

• 1337X

1337x was created to give users access to more than just music and movies, concentrating on anything from software to photos and books as well. It also delivers specific search results rather than broad listings like other websites, which might make it simpler to discover what you’re looking for. It allows you to download torrents using magnet links, which may be shared on social media sites such as Facebook and Twitter. It has outstanding search results and a large number of listings, making it simple to discover what you’re searching for. Regrettably, they have had their domain stopped several times in recent years owing to legal concerns, but they continue to provide an amazing service that many customers swear by, even though its days appear to be numbered.

• RARBG

RARBG is a torrent service that was established in 2008. It’s a really basic site to visit, with only three tabs at the top that allow you to browse their content – Top 100, New Releases, and Recommended Torrents. Each file type, including music, movies, games, and books, has its own set of settings.

Conclusion

To summarize, torrents are an excellent way to access files and information, but you must be cautious about where you receive them. All of the sites listed above are secure and legal, so you may download with confidence, knowing you’re not breaking the law.

 

The internet is a wonderous place to behold, with sites covering everything from historical events and family histories to horses with never-ending legs and pictures of cats. You can find, quite literally, everything on the internet.

With such an incredible resource at our fingertips, it’s no surprise that you can learn to do a whole range of weird and wonderful things there too. Below, we’ve listed ten of the top things we think everyone should be learning from the internet! Check them out now.

Learn a new language

This is an incredible life skill that you can now learn to do totally on the internet. There are videos, sites dedicated to language learning, and even short courses you can take. Learning a language has never been as accessible as it is in the age of the internet.

Learn to play poker

There are tons of online casino sites, indeed you can find the best ones with Fruity Slots, and you can use these sites to learn the basics of poker and slots! Live your James Bond dreams and perfect the perfect poker face from your living room.

Learn to make your own clothes

Whether through YouTube or blogging instructions, learning to sew is super easy online! Building this skill can help you to repair your clothes rather than buying new ones, making your wardrobe way more sustainable! And you can design your own clothes too!

Learn to knit

If you’re learning to sew, you may as well learn to knit too! Check out the thousands of knitting step-by-step videos online and learn to make woolly hats, comfy jumpers, and even a throw blanket or two.

Learn to paint

As we were already getting crafty, how about learning to paint! Check out paint-along videos online and learn how to paint stunning vistas, self-portraits, and tables of fruit in no time.

Learn to cook

If we’re building skills, we might as well build some really useful life skills, too! Cooking is an essential skill and can help you to learn more about nutrition as well as other foods from a range of different cultures! Check out your favourite chef’s website, look up online recipes, and watch step-by-step videos for your favourite dishes to learn how to make all of your favourites from scratch.

Learn to code

Coding is a very in-demand skill now and so learning a coding language could be really beneficial to you. There are countless websites that offer courses in coding, and you can find some free ones too!

Learning to code could help take your career in different directions and is a great skill to add to your CV. It would also be pretty cool to write your own website or app!

Learn to make cocktails

Wow your family and friends at your next party with your martini making skills or come up with your own cocktail and get everyone ordering it next time they’re out! Learning how to make cocktails is a great way to spend some time with friends too! You could have an at-home cocktail making masterclass for a cheaper way to spend time with them!

Learn to cut your own hair

This one would probably have come in very useful last year while we were all in lockdown, but if you’re not a fan of the hairdressers then this is also for you! Cutting your own hair may seem a bit silly, but there are plenty of videos demonstrating different ways to cut your hair into cool styles right at your fingertips.

Learn to dance

Whether you’ve been inspired by Strictly or you just really want to ace those viral TikTok dances, learning to dance online is a fun way to kill some time and get some exercise too! Have a search and see if you can find a dance lesson you like!

 

The internet is one of the most important resources of our time. We use it in lots of different ways including learning, connecting with others, shopping, accessing government resources, and a lot more. Sadly, there is a large group of people who are often excluded from getting the best experience on the internet; people with disabilities. In many cases, websites, apps, and online services are not built with accessibility in mind, leaving those living with temporary or permanent disabilities at a disadvantage. In this article, we will look beyond making the web easier to use for those living with disabilities by exploring additional reasons why web accessibility is critical.

New Customer Acquisition

A vast majority of those living with disabilities do not trust businesses and organizations who present barriers that make their lives harder, with poor website accessibility being one of these barriers. Because they are often ignored by many businesses, those living with disabilities choose to spend more money on businesses and organizations that remove these barriers and make their online experiences better.

Accessibility helps convert customers who would otherwise have been turned away by poor website accessibility. By improving website accessibility you let customers living with disabilities know that you understand and value them.

Legal Compliance

In the United States, accessibility requirements are mandated by law. The inclusion of accessibility standards into the Americans with Disabilities Act is due to lawsuits filed by individuals and groups fighting for the rights of those with disabilities. Businesses have been, and continue to be, sued for not making their websites, applications, and other online resources accessible.

A common barrier to accessibility, especially for larger websites and applications, has always been cost. However, there are different cost-effective solutions for businesses that want to improve accessibility. Solutions like accessiBe use AI and other automation tools to make your website more accessible and legally compliant. By using accessiBe, you also get a monthly accessibility report so you can remain compliant.

Improved Reputation and Brand Strength

Companies that improve accessibility and embrace people living with disabilities benefit hugely from doing so. These efforts have a huge positive impact on their reputation and brand strength. They also create an image of care and social responsibility not only for their users living with disabilities, but for all their users.

Businesses also get the opportunity to implement new, helpful features when making their websites more accessible. For example, businesses can implement AI that describes images for blind users. This makes their product better, and further cements the fact that they care about people with disabilities.

It Increases Access to Information

Inaccessible websites and applications make it harder for users to access information on a website. This is especially true for websites that have complicated structures, tables, and multimedia content. Making these websites accessible increases access to this information for those living with a temporary or permanent disability.

With how important the internet has become, especially over the past year, businesses can no longer stand on the sideline; they need to make their websites accessible for all their users, including those living with disabilities.

 

Long have been the days where you can’t mention the words ‘web accessibility’ without sending developers and business owners into a panic. Without doubt, a vital aspect of any web development project, but one that inevitably seemed more complicated than it should. Having multiple accessibility standards (ADA, WCAG to name two) didn’t help the situation, as did the different conformance levels… ‘How compliant should my website be? A, AA, AAA…?’

Just think for a moment, during the course of a normal week during this pandemic, how much do you use the internet? Perhaps it’s for work, or education. To stay informed and entertained. To keep in touch with family and catch up with friends. Maybe even for basic needs, such as groceries or medication. That’s some pretty hefty usage!

Well, imagine now, how different your life would be if you could only access a small percentage of the internet. That’s the reality for many people with disabilities thanks to the vast majority of websites remaining inaccessible. In fact, in a survey of 10M websites that accessiBe ran not too long ago, 98% (yes, ninety-eight percent) of website menus failed. The report goes on to detail many other damning failures, but let’s just stick with the menus for now… If the menu doesn’t work, you’re going to have a pretty hard time navigating the website, right?

Clearly, web accessibility is a wide issue and has taken on even greater meaning this last year, and that would have meant greater headaches for developers and business owners if it wasn’t for the likes of accessiBe. The ease of use, from setup to the way the software intuitively corrects errors makes it a no-brainer. On top of that, the support team are always available to guide users through setup and implementation. Honestly, stop fretting about your web accessibility, and go check it out!