Link building is not as easy as people think, but it’s an important part of SEO. Search engines prefer natural links from relevant sites to those with the most backlinks. A lot of people make the mistake of focusing on quantity and forgetting quality.

The process can be quite challenging sometimes. Some factors that contribute to the complexity of link building are:

Time Consuming

The most challenging part about link building is the time it takes. Time and effort are required to build links and with technology, this process has become even more complicated.

It involves following a lot of links and waiting for them to take effect before you know that they have made a difference. Online marketing experts and content creators find it difficult to keep up with the latest tactics and keep up with their link building workflows.

Rejection Rates

Rejection rates when you’re trying to build links are when websites don’t want to list your site in their indexing process or don’t want to link back to you. There can be many reasons why website owners reject your website’s inquiries which include spam, too many requests, no relevance, etc. So how do you combat this?

– Reach out to influencers before your link building campaign.They can help you build a stronger link with their community.

– Perform outreach with an eye on developing relationships rather than just getting links.

– Create a list of outreach opportunities that are available on demand or when you’ve exhausted all other options for obtaining links.

– Look at the types of websites that have rejected your site for links and try to find what they are looking for in relation to your site’s topic so that you can strive to meet their quality.

Prospecting for Websites

To build a good website, you need to have a lot of backlinks. You can’t just rely on the same old backlinks that your competitor is using because they’re already connected to each other and it won’t help you get more quality visitors.

The best thing to do when you’re in the search for legitimate social media websites is to look for websites with high-quality content and reputable backlink profiles. This will increase your chances of getting high-quality traffic from these sites.

Getting Your Email Pitch Right

When it comes to pitching your content for backlinks, timing is everything. When you reach out for backlinks at the wrong time, they might not be able to give you their attention or time because they might be too busy or preoccupied with something else.

Knowing when to reach out is key. Focus on those who are looking for new content such as when they are in the midst of a topic.

Is Link Building Worth the Challenge?

Link building is an important part of SEO. It can be tough to find the right websites that will link back to your own website. If you want to get the most out of link building, hiring an agency that has extensive experience with link building services is the best way to get the ball rolling.

With as hot as the market is right now, banks, credit unions, and lenders can’t afford to sit back and take their time. Acting swiftly is a must. And in order to be as productive as possible, there has to be an intelligent process in place.

4 Productivity Tips for Lenders

In a market like this, productivity is a critical metric in a lender’s success. If you aren’t mastering your time and being intentional with how you approach the work that comes across your desk, you could be missing out on some significant volume and activity.

Having said that, here are several productivity tips that can get you back on track:

1. Perform a Time Study

In order to be as productive as you possibly can, you’ll need to begin with a baseline. In other words, you need to know how you’re doing right now so that you can set goals for where you want to improve. The best way to do this is by performing an unofficial time study for several days.

There are multiple ways to perform a time study, but this is one of the easiest methods:

• Set a timer on your phone or computer to go off every 30 minutes.
• Each time the timer goes off, record what you’ve been doing the last half hour.

Do this for three to five days – recording your activity in a spreadsheet or notebook where it’s easy to track trends. Then go through and analyze how you’re spending your time. (If you want to make things really easy, you can color-code different tasks, distractions, wasted time, etc.)

Don’t be surprised if this time study is slightly sobering. Many people are shocked to discover that they’re wasting two or even three hours of a workday on unnecessary or repetitive tasks. However, recognizing these culprits is the first step to remediating them.

1. Automate With Tech

Technology is your friend. Anything you can do to automate time-consuming manual tasks will provide a huge boost in your efficiency and output. But with so many different tools and applications out there, you’ll have to be judicious about which ones you integrate into your workflow.

When possible, look for comprehensive solutions that are capable of handling a variety of tasks in a single platform. (Anytime you can avoid combining multiple tools, you speed things up and lower the risk of encountering challenges.)

If you’re looking for an all-in-one digital solution for business lending, then SPARK is a platform you’ll at least want to consider. It’s designed to intelligently streamline lead capture, screening, and underwriting for greater efficiency. The ultimate goal is to keep everyone on track and on the same page.

If those are priorities for you, then it’s at least worth requesting a demo to see how it integrates into your workflow.

1. Try Time Blocking

Research shows that nothing wastes more time for lenders than the constant switching back and forth between tasks. Each time you switch from one task to the next, your brain has to reset. (It takes an average of 23 minutes for the brain to regain focus after a distraction.) The easiest way to circumvent this is by reducing the number of times you switch between tasks.

Time blocking is an approach to scheduling where you block out specific chunks of time for singular tasks and responsibilities. So rather than just walking into the office and making phone calls, sending emails, checking on files, and attending meetings, you actually carve out dedicated time for each of these.

For example, the first two hours of the day are for answering emails, the next two hours are for making phone calls, and the afternoons are for meetings.

1. Pay Attention to the Bookends

Want to see your productivity increase rather significantly? Pay very close attention to the book-ends of the week. We’re talking about Monday mornings and Friday afternoons.

We all dread Monday mornings. But if you can tackle Mondays with laser-like focus, the rest of your week will be better. Follow the advice of productivity experts and use Monday morning to eat the frog. In other words, do all of those dreaded tasks as quickly as possible so that the rest of your week is free to handle more exciting duties.

Likewise, you need to prioritize Friday afternoons. While most people are mentally clocked out at this point, it’s time for you to double-down. Don’t push tasks to Monday just because you want to coast into the weekend. This does nothing but make the following week more difficult. Finish strong. Close out tasks the right way. And always make sure to leave yourself notes about where you left off and what needs to be done when you return to the office. (This prevents small tasks from being forgotten.)

Take Small Steps in the Right Direction

While we’ve laid out some helpful suggestions in this article, the last thing you need to do is run to your office and implement each of these simultaneously. Doing so could actually make you less productive initially.

Instead, pick one or two, implement them, and then take small steps toward making progress. Every lender has their own strengths and weaknesses. It’s up to you to pick and choose your spots for implementation.

 

When utilized correctly, email is arguably the most successful marketing tool. Therefore, it’s critical to assess your efforts regularly and make adjustments to optimize your results. Metrics allow you to assess the effectiveness of each email and discover factors that may be preventing you from reaching your goals.

There are a few metrics that help you gauge your email marketing efforts in order to make sure that you are not leaving any money on the table. This article should provide you with an understanding of what metrics to monitor and why, straight from an email marketing company.

Let’s go right into the five email marketing metrics that can play a role in defining your email marketing success.

#1 Open Rate

Email open rate is calculated by dividing the number of emails received by the number of emails sent. It usually ranges from 15 to 25%, although it varies depending on the industry. To put things in perspective, consider the following example, which demonstrates how to compute the open rate:

Let’s say you have 200 subscribers, and 100 of them have opened an email from a certain campaign. As a result, your open rate would be 100/200*100 = 50%. The open rate is a straightforward and very useful measure. It’s also one of the most trustworthy sources of data for evaluating the success of your campaign. A low open rate indicates that your campaign has some issues but you will need to look into other metrics too to create combinations that help diagnose the actual issue. For instance, a low open rate combined with a faulty subject line can be an indicator of unintended malpractices like use of spammy words.

#2 Click-Through Rate

The percentage of people that clicked on at least one CTA/ outbound link during an email campaign is known as the click-through rate. Most email service providers give you the click-through rates, but don’t expect CTR rates to be as high as open rates. Generally, the CTR rate is around 1/10th of your open rates. It indicates that your audience is eager to learn more and engage with each ad if your click-through rates are high.

Most email marketing systems allow you to monitor which links each user visited in addition to overall clicks. This is a fantastic method to see which portions of each email were successful and which might be improved. You may also use a click-through rate to assess the efficacy of two versions of each ad.

#3 Bounce Rate

Bounce rate, as the term implies, refers to when your email does not reach the inbox at all. A spam email will appear on the list, but a bounced email indicates that the email ID is either inactive or false.

It’s computed similarly by dividing bounced emails by emails sent and multiplying the result by 100. Your bounce rate can be reduced by implementing all best practices associated with managing IP reputation, using a double-opt-in form, and avoiding any unintended malpractice like using spammy words in the subject line and the email copy.

#4 Spam Rate

The percentage of people who either did not get your email (due to the mailbox provider blocking you) or reported it as spam is known as the spam rate. The user clicking on the email is the foundation of your whole email campaign. But what if your prospective client never received the message at all? It has the potential to derail your entire campaign, forcing you to restart.

The spam rate is simple to calculate: say, five individuals reported your email as spam out of 100 emails sent. As a result, your spam rate would be 5/100*100 = 5%. Ideally, the spam rate should be less than 2%. However, this varies depending on the industry.

#5 Return On Investment

The easiest method to measure your marketing performance is to look at your return on investment, or ROI. This measure determines how much money you made for every dollar you spent. For example, a campaign that cost $100 to conduct but made $120 had a 20% return on investment.

Email marketing costs include the cost of email marketing services as well as the number of hours your staff worked on the campaign. All sales generated as a consequence of email marketing are included in the return.

However, determining the actual amount you spent on a campaign can be challenging, making the return on investment more difficult to quantify than many other email marketing metrics. When you combine this data with additional indicators, you may get a more accurate picture of your email marketing success than if you just look at ROI. It can shoot to 4400% and even higher, provided that you play your cards well.

Why Did I Ask You To Track These Basic Email Metrics

The simple answer is that you should never complicate email marketing. You can definitely go through 20-30 odd email metrics on a regular basis but it’s not worth it since they are required when you undertake an email audit for fault finding. It would be best if you track these five email metrics on a regular basis so you can verify that your efforts aren’t skewing away from your intended results. As an email marketing company, we find that it is natural to have some variations in the detailed metrics depending on how you are designing your email templates, their themes, and the sales seasons. But, responding to such variations frequently can do more harm than good.

Summing Up

Even though email marketing is the oldest technique in the book, it is still the biggest bang for your bucks. It’s always a good idea to invest in analytics to assist you in figuring out what’s wrong or right with your campaign and how to fix the areas that are causing you concern. Start with these five metrics to take measures for improving your email marketing strategy.

Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.

 

Starting your own company can be a really exciting experience. You get to set the rules, do things your way, and have total control over everything. But before you start dreaming about what it will be like to quit your day job for good finally, take some time to consider the following five questions:

What are my goals?

Before starting your business, you’ll want to take some time to consider why you’re starting it in the first place. Are your main goals financial? Do you just want a career change and don’t care about how much money you make? Are there certain people that will be counting on the business succeeding, such as employees or investors? Your reasons for wanting to start a company should align with what you’re trying to accomplish.

What will my product or service be?

Simply knowing that you want to start a business isn’t enough; there needs to be a plan and an idea for how the company will make money. If your goal is simply financial, then it’s helpful to consider what products and services have large markets with opportunities for growth and those in high demand but short supply so they’ll have less competition from established businesses. In addition, look at ideas that can easily scale up as your company grows larger since this could enable faster revenue generation down the road if needed. What market do I need to target?

What is my customer data management strategy?

What platforms will I use for marketing my business? How do I plan on managing and tracking customer data?

There are many ways you can collect information about your customers, such as using a website for collecting email addresses, signing up users through social media profiles, or even running pay-per-click advertising campaigns. Identifying the best method(s) of doing this ahead of time is key because it enables you to start building out an extensive list that can be used in various marketing efforts down the road. In addition, it’s important to have a way for clients/customers to access their personal information whenever they need it, so there aren’t any issues with losing contact info if it needs updating. It should also enable them to download their data whenever they want so that it’s easier for them to switch over to a different platform. Why do I need a Customer 360 View? Through Profisee, you can easily keep track of all your data and create a customer 360 view that you can use to make smarter business decisions.

How will I handle customer service?

Even if you don’t plan on offering high levels of support, no company can avoid the occasional disgruntled client or question from an existing one. To quickly respond and resolve any issues as soon as possible, consider using software platforms such as Zendesk, which enables real-time communication with customers through a secure messaging system. This way, all questions, and complaints are logged into their ticketing systems, where they can be easily tracked by your team members, in addition to being able to work together on solutions more efficiently without having too much overlap between tasks.

How much money am I willing to invest upfront?

Starting your own company can be extremely rewarding, but it also takes a lot of time and money to get off the ground. Before you start putting in tons of hours on something that may never generate revenue or any profit at all, take some time to consider how much money you’re willing to invest upfront while still being able to afford necessities such as food and rent. If there are co-founders involved with starting the business, then sharing expenses equally between everyone is one way this can be split fairly so nobody feels like they didn’t contribute enough if, for whatever reason, things don’t turn out well financially down the road. Using free online tools/applications whenever possible will help keep costs low more funds are available for other business expenses.

So, now you know everything you need to start your company and be successful. Now go out there and create the best product or service that will meet your customer needs! You got this!

There is no denying that the job market is incredibly competitive at the moment. Unfortunately, the pandemic left a lot of people looking for new work opportunities.

For those in the job market, it means you are typically competing against more strong candidates than ever before. Because of this, it makes sense to think of unique ways to set your CV apart from the crowd and make a memorable impression.

 

One of the ways that you can do this is with a video CV. C-Me offers the software you need to create a video CV with ease.

What are the benefits of opting to create a video CV?

• With a video CV, you will stand out from other competitors and make a lasting impression. With so many CVs in the recruiter’s hands, it is vital that you get noticed!
• A video CV shows that you have got your finger on the pulse and that you understand today’s market.
• Employers will get a better sense of the person you are and whether or not you are right for the position.
• You can show your digital, presentation, and communication skills in a much more effective manner.

Should a video CV replace your traditional CV?

The short answer to this question is no… it shouldn’t! There is a lot of factual information on a CV that is presented in listicle format, such as your education or career background. Reading this out on a CV would be very monotonous and unappealing. This is why it makes sense to put together a video CV so that you can supplement your written CV, providing more of an insight into who you are as a person and enabling the recruiter to connect with you from the offset.

The benefits of using a video resume creator

With the video resume creator that we have available, you will be able to create a sleek and professional-looking video CV in just a matter of minutes. You can show your experiences, knowledge, and skills in one dynamic and visual video link.

Your resume creator gives you the power to create an amazing video in a minimal amount of time. You can stand out from the crowd and present yourself to possible future employers in an engaging manner.

There are also plenty of resources on www.c-me.io to help you create a perfect video resume.

Create a compelling and engaging video CV today!

So, what are you waiting for? Create an exciting and professional video CV today. Simply use the software on the C-Me website to create a video that is impressive and engaging.

There is a whole set of tools for you to make the most of, and you can download your video in a simple format so that it can be shared with ease.

Get ahead of the future of job recruiting and present yourself in a manner that creates a favorable and positive impression whenever you apply for a vacant position.

 

Wrapping is the last stage of an end-to-end product delivery process. It is where your brand is promoted, presented, and sold to the customer. That means it is a very important stage of your product delivery process where you need to put extra effort into getting the best possible outcome. Not only that, but the wrapping stage is also the hardest to improve.

You are usually under immense pressure to deliver, and it can be difficult to establish effective processes and strategies for improvement. But, with a little bit of hard work and commitment, you can make improvements that will make your end-of-line wrapping process more efficient. From hiring a professional food packaging supplier in Canada to implementing better processes, here are five ways to improve your end-of-line wrapping efficiency.

1. Identify and Reduce Touches

The first and most important step to improving your wrapping efficiency is to establish a plan for improvement. This means coming up with a list of the different ways you can improve your wrapping process and making a commitment to work on one improvement at a time. This will allow you to take small steps towards progress instead of taking on too much too soon. You could start by identifying and reducing touches. Touches are any operations performed at the end of the product’s journey before it is delivered to the customer. For example, preparing the product for delivery or putting it in a box. The more touches there are in your wrapping process, the more time it will take to complete. To identify touches, take a look at your processes. Look at the time it takes to complete each step and identify where you can streamline or remove steps to reduce the time it takes to complete. Once you have completed this step, you will have a clear list of the touches in your end-of-line wrapping process.

2. Automation Is the Key

You can’t expect to improve your wrapping efficiency unless you automate the process. The most common way to improve your wrapping efficiency is by hiring a professional food packaging supplier in Canada or implementing a more advanced automated system. Automation not only improves the efficiency of your wrapping process but also ensures that the product is prepared for delivery in a way that meets your requirements. It also has the added benefit of freeing up your staff to work on other projects, which can lead to a more efficient and productive workforce.

3. Preventative Maintenance

Preventative maintenance is all about anticipating problems before they happen. To improve your wrapping efficiency, you should be implementing preventative maintenance as soon as possible. This will give you an early warning if there are problems with your wrapping process, processing machines, and other equipment. It will also allow you to implement the right solutions to prevent future issues and give you time to scale and adapt your processes to meet the needs of your business.

4. Think Continuous Improvement

Continuous improvement is a mindset that embraces feedback and the idea of constant change. It is all about challenging accepted norms and processes and coming up with new ways to do things that are more efficient and effective.

For the Best Possible Outcome

So, there you have it—the four simple ways to improve your wrapping process. By implementing a few of these tips, you can ensure that your end-of-line wrapping process is as efficient as possible and gives you the best possible outcome.

If you own a small business and want it to succeed then you need to have an information strategy (IT) strategy in place. It is a vital part of your business that must not be neglected. This is because it will help you get a greater return in the long run when effectively developed.

Therefore, in this quick guide, we will explain what an IT strategy is and why your business needs one.

Let’s get started, shall we?

What an IT Strategy Is

An information technology (IT) strategy is a well-detailed plan with a framework of how technology will be implemented to meet a business’s goals and objectives. It is well-documented and written while clearly detailing the different factors that influence the investment as well as the utilization of technology in an organization. This tactic is put in place as a support system for the overall strategy of the business organization.

A good information technology strategy should encompass different technology management areas such as human capital management, software and hardware management, cost management, risk management, and vendor management. Click here to learn more about risk management.

To execute this tactic in your business, you need someone who has great IT leadership. For the whole affair to succeed, your CTO (Chief Technology Officer) and CIO (Chief Technology Officer) must work in close relation with other departments such as business, legal, and budget.

An IT strategy is usually formalized by most companies as a written document or a balanced scorecard strategy map.

Irrespective of the approach taken, the documentation and plan of the tactic should have the flexibility to accommodate new changes in the organization, market conditions, business objectives, core competencies, user needs, technology advances, budgetary constraints, and skill-sets available.

This tactic is also known as an IT technology strategic plan or technology strategies.

Why Your Business Needs an IT Strategy

As we said earlier, technology strategies are crucial to the success of a business. Any company without one runs the risk of losing relevance and growth. With the focus of most companies turning to digital transformation, it becomes important for any success-hungry firm to ensure they aren’t left behind by embracing this technological approach.

With the use of technology, new business models can be created. Also, you can design new services or products to win the hearts of your target market. Apart from providing new models, services and products, the technological approach allows you to improve your customer experience and service. This equally has a way of increasing sales when implemented properly.

Also, the work ethic and efficiency within your organization will experience a significant boost. Your workers will be more productive thanks to the framework system that runs your organization. Visit https://www.ottawa.edu/online-and-evening/blog/december-2020/ways-to-increase-employee-productivity-in-2021 to learn more on how to increase employee productivity. Furthermore, relationships with partners, investors, and other competitors will take a positive turn. As far as the competition goes, with a great technological system, you are sure to be ahead of the competition.

If you run a platform company, you could integrate your IT strategy into a single business tactic that will highlight all your business’s goals and objectives.

Fundamentals of a Good IT Strategy

With a good technological strategy, you can lay the framework for your business’s overall approach. A good IT tactic will take into consideration all the parties involved and associated with the organization such as business partners, customers, and employees.

It should be able to present a firm understanding of the current technological situation of the company while projecting where it ought to be in the next 3 years or more.

The following are the fundamental elements a good IT strategy must have irrespective of the model it employs:

• A comprehensive overview detailing the information technology department’s core values, mission, objectives as well as the approaches that will be used to accomplish the set goals.
• An outline that shows current as well as future technology initiatives and projects with detailed timelines and landmarks.
• The current budget of the organization and the projected financial forecasts covering a timeline of several years.
• An in-depth analysis of the weaknesses and strengths of the company in relation to information technology.
• A list of enterprise architectures that are already existing, the capacities and capabilities of the IT department; future requirements with infrastructural details, staffing as well as other important resources.
• A forecast of possible opportunities in the future and liabilities that need to be tackled using technological means to avoid failures.
• An outline of factors that currently shapes the organization’s technological needs and innovations; these factors include both external and internal factors. Also, an outline of future factors that could shape the IT needs should be included.

While a good IT tactic should handle technical issues, the document in itself should not be technical or complex. Issues should be addressed in easy to read language. You can check out Prime TSR if you are interested in learning more about information technology strategy and how you can create one.

Conclusion

We believe you now have the basics to set up a great IT solution for your small business. It’s now up to you to use the information to your advantage.

 

Warehouse management systems are a great way to increase efficiency and productivity in your warehouse. They allow you to keep track of inventory, manage orders, and generate reports for accounting purposes.

That is, choosing the right warehouse management system is critical to your business’s success. If you make the wrong decision, it could cost you time and money. This article will discuss five qualities that you should look for when selecting a new warehouse management system.

Data Security

In our hyper-connected world, it is critical that information transmitted between systems and devices can’t be hacked or intercepted by unauthorized parties.

This includes data being transferred between computers as well as mobile devices such as phones and tablets.

An example would be transmitting inventory levels across different terminals, so an employee has up-to-date information about current stock availability at all times while on the floor doing their job.

Therefore, look into what security features are included with any new Warehouse Management System before buying it. There should be some form of protection in place from cyber threats and data breaches.

You should always consider what security measures are in place before making a purchase decision, even if the business has never suffered an attack.

Integration with Other Systems

It is critical to integrate a Warehouse Management System with other software and computer systems that may already be in place.

If you’re using accounting, billing, or payroll applications from another company, for instance, make sure the new system can support these existing programs before making your purchase. This will save time and money because it won’t require additional integrations down the road.

In general, look for warehouse management systems compatible with as many different types of software as possible, so there’s no need for multiple upgrades later on when adding more computer equipment.

Having everything integrated into one central database makes all kinds of tasks much easier than managing separate data repositories across different platforms.

Scalability

When considering any business solution such as a warehouse management system, it is essential to think ahead and consider future growth.

Will the warehouse management system you’re looking at be able to scale with your business to meet increased demand for services? If not, then there could be a problem down the road when things start picking up.

Look into what types of scalability options are available to save time and money further down the line. This way, if you need more space or technology resources such as storage capacity or bandwidth, it can easily be added without taking away from current performance levels.

If the system you select does not offer this type of flexibility, it will quickly become obsolete and leave your company needing an upgrade at a considerable cost.

Look for systems that can adapt and grow as you do and adapt to changing business needs and requirements.

Customer Support

The final quality that should always be factored into any purchasing decision is customer support. You want someone on call who has expertise in whichever solution you choose so they can help with any issues that may come up.

Ask what types of support are included when purchasing so you know whom to contact if anything goes wrong and how much it will cost for additional services such as training or consulting.

This way, there won’t be any surprises down the road like long hold times on phone calls or high hourly rates because everything is laid out in your contract terms.

Simplicity and Ease of Use

The Warehouse Management System you select must be easy to learn and simple to operate. If it takes too long for employees new on the job to get up-to-speed with how the system works, they will rely less on using it, which entirely defeats its purpose.

Look for a solution that offers simplified training so your new hires can quickly become productive members of your team.

Bottom Line

These are the qualities to look for in a new warehouse management system, and finding one that includes them will benefit your company immensely, helping it grow over time. These systems allow businesses of all sizes to improve efficiency, productivity, and profitability without hiring more employees or investing in costly upgrades.

A good WMS can make a world of difference! However, a warehouse management system having the right service provider is just as important. It would be best if you had someone you could trust and rely on, like NetSuite partner.

We provide custom warehouse management systems that can help your company improve efficiency, productivity, and profitability. Call us today!

 

Starting a business online is not easy, especially now that there are many businesses on the internet. You need to be able to attract a lot of customers and market your products or services properly.

That was the problem I had when I established my business. I had a great idea I wanted to execute but I did not know how to reach a lot of people.

In those days, I read a lot about how to do some small-scale marketing, but I wasn’t really good at it. I tried social media marketing, but I didn’t really get a lot of followers.

However, when I tried Equitable Marketing, everything changed. I started having more customers and I was able to improve my business’ online presence. That’s one of the reasons why I trust Equitable Marketing.

The following are other reasons why I trust the Equitable Marketing.

They Showed Me the Ropes

There are a lot of digital marketing agencies out there that are not transparent about what they do. Of course, their solutions are able to achieve good results, but they don’t really communicate with their customers. That’s not Equitable Marketing.

When I paid for their social media marketing solution, they gave me a little explanation on how I could maintain my social media and all the dos and don’ts for growing my follower base. Even though they were doing most of the work with their tools, I wasn’t left out of the loop.

They Are Affordable

That’s one of the things I loved about Equitable Marketing. Even though they use superior tools and techniques to help you achieve your marketing goals and are there for you if you have questions to ask, you don’t have to break the bank to get their solutions.

You can get ad copy, design, and testing or conversion optimization at a cheaper rate than you would from other digital agencies. Equitable Marketing was the best for me when I was starting up and it still remains the best for me even now.

They Are Flexible

Working with Equitable Marketing has a lot of perks. Unlike some digital agencies, Equitable Marketing does not focus on just one thing. They use different techniques to help you build your online presence and reach out to prospects.

They help with the creation of ads that can be used on different platforms. Their SEO solution is top-notch which helps you avoid major SEO mistakes. and they also help with risk management.

In short, they provide solutions that are guaranteed to take your online business to the next level.

You may know SEO is important, but are you getting it right? SEO strategy is far too easy to get wrong. #digitalmarketing #onlinemarketing

— Equitable Marketing (@TeamEquitable) August 20, 2021

They Help with Engagements

Equitable Marketing creates a bridge between you and your customers. With their solutions, you’ll be able to adequately reach out and create content that’ll resonate with them.

Your blog posts will be customer oriented and you’ll be able to communicate with them through social media, reviews, messages and website comments.

By increasing the amount of communication between you and your customers, you’ll be able to show them that you care, and this will in turn strengthen your relationship.

 

For the past year and a half, we’ve all been glued to our computer screens, either for work, school, personal use, or all of the above. It’s been stressful time of viral pandemic, after all. At the same time, lots of people have had their paychecks reduced or cut altogether.

If you work for yourself, thoughts of upgrading your computer software to include something a little more sophisticated like cloud computing might now seem like the stuff of pie-in-the-sky fantasy. Simply said, you just can’t afford it.

Says a recent report, at base, those people who depend on their computers for their livelihood and/or education are going to need at least some basic software tools like Microsoft Office 365 or its sister version, Microsoft 365. “Office” provides you with more features than your average software package. Even website/domain platforms like Godday offer one-stop-shop Microsoft packages such as their Godaddy Office 365 downloadable system.

But no matter how you choose to download the software, the big problem with Microsoft Office 365 and Microsoft 365, is that it can be expensive. But if you don’t want to spend any of your hard-to-come-by cash on the software packages, you need not stress out. Believe it or not, you can get the software for free.

Microsoft Productivity Software

The suite of productivity software included in the Microsoft Office 365 package usually includes Outlook, Word, Power Point, Excel, Microsoft Teams, SharePoint, and OneDrive. It will run you around $150 for a one-time installation.

You can get the Microsoft 365 version for a $70 to $100 subscription which is renewable every year and thus doesn’t seem to make a whole lot of financial sense in the long run.

Apparently, Microsoft is making plans to release a new standalone version of Office for both Mac and Window for an as of yet undisclosed one-time fee.

But if you’re on a tight budget, here are some versions of Microsoft Office 365 and Microsoft 365 that you can find free online right this very second.

For Students and Teachers

According to MSN.com, If you’re a student, faculty member, or teacher, and can prove it with a valid school email address at your disposal, you are said to eligible to gain access to Microsoft Office 365 for absolutely no cost. The package includes Word, PowerPoint, Excel, OneNote, and Microsoft Teams. And get this, it also features special “classroom tools.” Not a bad deal at all.

Here’s what you need to do to get access to this free deal: you must enter your school email address in the designated place on Microsoft’s official website. You can then begin using Office 365 for free. But it’s possible you will be granted instant access only after passing the automated verification process.

That said, if you attend or work for an educational institution that requires verification, it could take upwards of a month for your eligibility to access the software for free to be confirmed.

Take note, if your recently graduated and you wish to stick with your Microsoft Office 365, you can access Office 365 Personal for only $12 for a full year. You will also need to use your valid school email address to gain access.

For Everybody Else

Even those of you who are out of school or don’t teach can have at least some free access to Microsoft 365 (as opposed to the “Office” version) software. More specifically, you can get it for one full month just to give it tryout.

However, you are going to be required to enter your credit card information. If you do not cancel after your one month trial, you will be charged $100 for the full, one-year subscription to the “Microsoft 365 Family,” or what was formerly known as Office 365 Home. Confused yet?

All confusion aside, there is still some good news to be had. If you don’t require the entire Microsoft 365 or Microsoft Office 365 package, it’s said you can access some of their apps for free online. These include Word, PowerPoint, Outlook, Excel, Skype, Calendar, and more.

Just go to Office.com. Log into your Microsoft account if you haven’t already created one (Keep in mind that if you already have Windows, Skype, or Xbox Live, you already have a Microsoft account). Once inside the account, just go to the app you want to use, and go to town. Once you’re finished with your session, you can save your work in the OneDrive cloud.