Law firms face brutal competition for clients, so they always hunt for innovative ways to increase efficiency and productivity to safeguard the bottom line. One sure way to fulfill these goals is to implement cutting-edge cloud technology solutions in the organization.

If you’re ready to upgrade your firm’s IT department, you’ll find several ways below to get the job done. As you upgrade your IT systems, you may consider bringing in a company specializing in IT support for law firms.

Machine Learning and Automation

Many routine processes are vital but take a lot of an attorney’s time. For instance, an attorney may spend hours paying the month’s bills and wonder why she went to law school in the first place.

Here’s the answer: You didn’t go to law school to do mundane paperwork. Automate! Artificial intelligence tools can boost efficiency and productivity in the law office. Many law firms understand that AI is an ally and not an enemy.

For instance, 55% of law firms that participated in a recent market research survey by New York Law School said they wanted high IT proficiency when they bring in new attorneys.

A shining example of AI is Watson by IBM. Watson lets you ask questions in conversational English, as you would to a co-worker. The system reads through the whole body of law and answers with citations. It also offers reading topics from state and federal legislation, case law, and relevant sources.

Can you imagine the possibilities with this technology? Finding vital legal research is made faster and easier, which reduces the amount of time attorneys must spend on the task.

Other processes that are ripe for automation are:

• Client intake work
• Budgeting
• Submitting invoices and converting file formats
• Reviewing documents
• Expense and time entry

Increasing Value With Automation

Many legal automation apps exist that save time. McKinsey Global Institute reports that 20% of an attorney’s job is ripe for automation, leaving a lot of time to work on billable hours and other critical tasks.

Other automation apps focus on generating revenue. Can you imagine automating client interviews so you can screen clients faster? Or crowdfunding legal work, so your monthly overhead is more affordable. Then, think about if those apps could integrate with your present billing management system, with no installation required.

These are just a few ways to automate tedious tasks to provide more value and cost savings.

This is the case for all sizes of law firms. The American Bar Association tells us that 40% of smaller law firms don’t use practice management technology. Firm size is irrelevant when you want to operate at the highest efficiency possible.

In addition to bringing in new systems and tools, think about whether your law firm should go paperless. Everything your team does on paper can be done faster and managed better with technology, instead of writing everything down and taking it with you.

Measurement Metrics

If it can’t be measured, did it happen? Many law firms fail to measure their expenses and activities correctly. Or, they don’t measure them at all. A Thomson Reuters survey found that only 15% of attorneys think their departments are using big data properly to deliver optimal legal services.

Use data to bolster plans and recommendations. They are essential to learning from past mistakes and increasing operational efficiency. Whether you’re focusing on litigation management, billing, or another task, this is the case. Evidence suggests that law firms can enjoy a substantial revenue boost by focusing on data quality best practices.

So, law firms will enjoy clear benefits as they measure their data to see if something works and how well it works.

Also, offering actionable data to managers allows the firm to succeed based on a proper understanding of empirical data. Without this type of information, critical decisions made on gut instinct and general beliefs could negatively affect performance.

These three ways will get things rolling, but it’s on you to recognize the value of these tools and best practices, so your firm will succeed in the 21st century.

 

Constantly analyzing digital marketing efforts is crucial to the success of the campaign. It’s not enough to keep trying whatever strategy without determining if it’s effective. It would be a waste of time and effort. The good thing is that there are signs to indicate that certain strategies don’t work, and it is probably time for an overhaul. With the aid of the right Seattle SEO company, it’s even easier to decide if a major overhaul would be necessary.

There aren’t too many leads

Some platforms would promise to have up to 20 leads a day. It’s quite unrealistic considering that not too many people will probably even open the site on any given day, let alone have a lead. The realistic option is about 15-20 leads a month. However, if the site isn’t getting anything close to it or is barely happening, it’s time to overhaul the strategy. Leads are crucial in landing potential customers. Without them, there’s no chance of increasing profits.

The leads aren’t the right audience

There are times when the lead is there, but it’s not the right one. Just because people visit the page or leave information doesn’t mean they’re the right audience. It’s possible that they won’t have a chance of buying anything from the company at all. It’s a waste of time to advertise to those who won’t be part of your loyal customer base.

A specific example is when the business offers accounting services. It’s a problem when the lead came from the travel industry asking for help related to insurance, but the company doesn’t operate or have knowledge in the industry.

Poor quality traffic

Website traffic indicates the number of people visiting the website. An increase in traffic is a good sign. However, it’s not always about quantity. If the people visiting the site aren’t the target audience, the traffic quantity means nothing. Another way to determine if it’s the right audience is by analyzing how long they stayed on the page. If it’s about 30 seconds or less, it’s not the right traffic. The number of pages explored is also another indicator. If the user only explores the homepage and decides to leave, it’s a terrible sign. It means that the website isn’t doing the job.

These signs reveal that the website requires an overhaul, specifically with web design. The page might not be appealing enough for these potential customers to even spend time with. The images are overall layout and don’t do anything to make them feel excited. The page looks dull and not interesting at all. Apart from the appearance, most of these users immediately leave because they find nothing significant. They don’t think that the website is what they’re looking for. It shows that the content is of poor quality and changes need to happen.

Poor click-through rates for paid ad campaigns

The good thing about paid ads is that the payment would only be necessary if someone already clicked the link. Of course, the goal is to click the link and decide to buy the products sold. Expecting a 60% click-through rate is unreasonable. Not even the most successful campaigns hit that number. 1-2% is more reasonable. It’s difficult to ask people to click the ads. Even then, there’s no guarantee that they will become customers. However, if the ad campaign doesn’t result in any clicks, it’s a bad sign. Something needs to change with the quality of the ads or the optimized keyword. Otherwise, it becomes a futile effort.

Social media activities are barely happening

Social media is an important platform for digital marketing. Everyone is using social media to reach out to as many people as possible. It would be terrible not to have a working social media strategy. The problem is that even if there are updates on social media, there are not enough activities happening. People don’t seem to engage at all. Facebook posts don’t receive likes and comments. Blog posts also barely receive likes. Even Twitter posts don’t get retweets or likes. These are signs that something isn’t right with the strategy.

It’s possible that the content being posted or shared isn’t interesting enough. Not everyone finds the post worthy of sharing or even liking. It’s also a sign that the social media page isn’t attracting the right people. There should be a drastic change in approaching social media for digital marketing. Otherwise, the posts published won’t do anything to boost the brand’s popularity.

Conversions aren’t increasing

Asking people to come and visit the website is already a difficult task. Making them decide to buy the products presented on the website is even harder. The conversion rate refers to the number of people who visited the website and decided to purchase the products and services offered. If the digital marketing strategy doesn’t yield a higher conversion rate, it’s a terrible sign. It means that people didn’t find anything interesting upon opening the website.

It’s time to change and work with Seattle SEO Company

After analyzing digital marketing strategies, major changes might not be necessary if everything is doing well. However, if there are barely any activities going on, it’s time to consider major changes. SEO companies will be useful in this regard. With the help of these experienced strategists, the website will be more popular. The issues faced by the business might eventually get solved.

A digital marketing campaign is never easy. SEO, in particular, is also challenging. There are lots of companies that would like to attract the same audiences. The goal is to maintain online visibility so that the business becomes an option for these target customers. There’s nothing wrong with overhauling the strategies used to boost the possibility of ranking higher in search engines or being more popular online. Digital marketing changes constantly, and the strategies that work today might no longer be useful tomorrow. It’s up to the business to keep up with the trends and try whatever might work, including the partnership with Seattle SEO Company. It’s usually a trial and error method, and it helps to find the right approach.

Using ads to attract customers towards your platform or product is also referred to as cross-media marketing. “Cross-media is a communication tool, including a story that encourages you to switch from one medium to another, and back.” Says Monique de-Haas, a cross-media marketing expert.

In other words, cross-media refers to a means to promote your product with the help of various media platforms. Let’s look in detail the methodology used by Impressive Digital marketing company to understand better how this can create magnificent differences. The work does not mean it has to be something physical but can be anything like a written ad, a video, an image, or audio. Therefore, the content can be promoted by any media platform and reach out to a variety of audiences and potential customers.

The Six Ways Your Ads Can Attract Traffic:

Here we have concluded the six-pointers which will help you attract the audience. So, let’s jump straight into it.

1. Put up ads for your customers with exclusive and customized content, such as the blooper videos that some YouTubers make to show the audience what happened during the recording of a particular video.
2. Engage with the audience more comprehensively with ads only. Hence, interacting with them through direct messages, organizing a poll, asking them questions, interacting through any game or survey, etc.
3. Utilize more than one media to stay in touch with your target audience all the time to ensure your presence in the audience’s mind. You can do this by engaging them throughthrough all the social media platforms or putting up ads on your target audience’s most utilized websites.
4. You can also go with popular influencers, viral games, trendy memes, or build a fan club of the popular band to increase your customer’s engagement and loyalty. This is one of the most popular and useful tools for advertising yourself in the present times. You may also use the most prominent platforms like Google Adwords Management services to increase your credibility and performance.
5. Build a positive environment because everyone wants to be happy with all the prevailing negativity. This will encourage the audience, give them hope further, ensuring your prominence in your audience’s mind. It can be only by putting up motivational quotes or cute characters in your ads regularly directed to your audience.
6. Enhance the user experience of your target audience. Utilize multiple devices, the multi-device system, to enhance your bottom line. Offering customer satisfaction is one the most effective and popular drivers in the marketing world. Since the audience will willingly promote your product/services on your behalf. Showcase these in your ads to enhance authenticity.

Wrap Up:

It would be right to say that digital marketing is exceptionally efficient and cost-efficient if engaged with customers appropriately. Diverting your audience through ads might seem like a challenging task, but you can quickly achieve the goal with our six mentioned steps.

 

It doesn’t matter what type of industry you are involved in, chances are you have come across a PDF document a time or two in your professional life. Indeed, in many cases you probably even use them regularly. PDF documents have really come into their own as a useful tool for a wide variety of business applications. However, if you are just starting out with using this program, then chances are you are probably wondering how you can efficiently manage your PDF files. This is definitely a situation where knowledge is power, so consider these six useful tips:

Know how to properly edit your PDF document.

The first step is to know how to edit one of these beauties. While the best method is to start by investing in a PDF editor, there are other methods available if your organization is in a financial pinch. For starters, you could simply convert the PDF document to a Word format with the use of Google Docs. Of course, the only drawback here is that you aren’t able to convert files that are over 2GB. If you want to use this method, all you have to do is find your settings in Google Drive and find the “Convert uploaded files” function. Once you have uploaded your PDF file, then you will be able to download it as a Word document.

You also have the option of editing using Adobe Acrobat. Unfortunately, you do need to have a paid subscription to use this option. However, as long as you are willing to shell out the cash, you can utilize Adobe Acrobat to easily export the PDF file to a Word format to be able to edit it.

There are many other options available, including PDF editing on a Mac and editing your PDF utilizing the seemingly endless list of online PDF editors available for your consideration.

Work on rotating your PDF file.

Another way to make your PDF look as professional as possible is to know how to rotate it. One way to do it would be to simply utilize the Adobe Acrobat program once more by navigating to the “document” and clicking on the “rotate pages” option. After you select the way that your selected page should be rotated, you’re in good shape.

Delete some pages from your PDF document.

There are times where you might want to remove pages from your PDF document. Again, one way to do this would be by utilizing Adobe Acrobat. You can navigate to the “page thumbnails” section. There, you will see all of the pages of your selected PDF. Simply select the pages from this interface and just click the “delete” button. From a Mac computer, simply go to the “Preview” function and yet again pull up the page thumbnails and you can delete the PDF from there.

Merge your PDF files.

Of course, there are plenty of free programs where you can do so, but let’s go ahead and focus on Adobe Acrobat once more. All you have to do is simply click on the “tools” portion of the menu and go to the “combine files” option. After you click on the blue “add files” and select the PDF files you want to combine, you will be able to join two PDF files together. Just click “save as” to save the new file.

Make sure your PDF file is password protected.

Have you ever wanted to password protect your PDF files? Well, you can do that by simply finding the “more options” button when the document is still in Word. In Adobe Acrobat, you can find password protection under the “tools”, “protect”, “encrypt” and then there you will have the ability to set a password.

Be able to sign your PDF.

Finally, another way to properly manage your PDFs is to know how to sign them. In most programs, you can accomplish this simply by finding the “fill and sign” button in the program.

If you keep all of these steps in mind, you will be a whiz at managing your PDF documents in no time

Software development has become a very competitive field, and if you want to become successful, you have to offer so much more than your skills. Working in a professional environment is going to require you to possess the best technical skills and experience. In this article, I am going to highlight five common habits of successful software developers that you should be following. Paying attention to these five things on top of your technical skills is going to pave your path towards success.

They Write Clean Reusable Code

The very first thing that good software developers do is to make sure that their code isn’t just working but it is also efficient. A lot of programmers think that just because they are the only ones that are going to see the code, it can be messy. However, it is not a very good habit. If your code is messy, not only will it give off a very poor impression, but you are also going to have a very hard time finding any bug.

They Are Disciplined

Another good habit of the best and most successful software developers is that they love their work and are much disciplined about it. The internet and movies give off a very carefree vibe of programmers and developers. While their job is not that conventional, you need to be disciplined about your work if you want to succeed. You should pay attention to little things like optimizing your git file size limit and your code so that everything is how it should be.

They Know When to Listen and When to Talk

If you are working in a professional environment, you should make it a habit of listening first then talking. Software development is all about getting the details of the project in the perfect order. If you don’t listen to your seniors or your clients and keep interrupting them midway, you are never going to understand what they want and hence will never be able to deliver what they need from you.

They Are Extremely Focused

Another common habit of successful developers is that they are not distracted by things around them. While everyone needs to do some fun activities to get their energy levels back up, when you are doing your work, you should only be focusing on it. A huge part of software development is to make sure that you are on the same wavelength as your team. If one guy is lacking, the whole team will suffer, and hence the whole project deadline is going to go down the drain.

They Are Not Shy About Getting Help

Last but not least, a very important thing that you have to keep in mind is that you should never be afraid of asking for help. It is not wrong to admit that you don’t know everything. Software development is all about learning over time, which is why you should be on the lookout to get as much help as you want and learn from the best people in your field.

 

The First Contact Resolution is a useful parameter to demonstrate the percentage of customers who had their problems fully resolved or their requests fully answered in a single call to the company, without having to contact again or wait for the attendant to return.

Thus, if the Call Center has a high level of FCR, this factor demonstrates that people have been able to get a solution right on the first call. Also, it shows that operational efficiency has been satisfactory.

There are several ways to measure first contact resolution. Know the ones that are most used.

Ticket tracking reopened

In this case, the number of reopened tickets (requests or calls made by customers) is used as the basis. Thus, the higher this number, the lower the rate of situations that have been resolved. This type of measurement is performed quite frequently.

Electronic search

The electronic survey is done after the service and takes place via IVR. It is a valid means, as it allows the attendant to know what the customer’s opinion is regarding its service.

After finishing the conversation with the attendant at the end of the call, a person is asked some questions, including whether the problem has been solved in their opinion.

However, this item has a negative aspect: it is not always that the client participates in the survey.

Control through management systems

It is also possible to measure the FCR using the information collected by a customer management system. It will indicate how many phone calls were made and how many requests were answered on the first call about users’ total number of contacts.

Control through management systems must be by the specific needs of the company. In addition to measuring the FCR, it also serves as an instrument to be analyzed by the attendant to avoid future errors and improve the service provided.

To calculate the FCR, divide the total number of problems solved by the total number of calls received. Thus, if there were 100 calls and 63 situations were resolved in the first call, the FCR rate is 0.63.

Remember that the closer to 1 the calculation result is, the more satisfactory the customer’s service can be considered.

SMS search

This type of research has a positive point the cost, which is relatively low compared to other procedures that can be used in a Call Center. However, the response rate is very low, as this resource is little used.

 

Electronic data interchange, or EDI for short, has been greatly helping businesses for many decades with passing information from one to the other. Far more effective and faster than the likes of email, not to mention more secure, this has very much been a revelation ever since they began using it in ports across the world back in the 50s, for the transferal of cargo between ships and docks. In today’s world this is still a vital tool which so many rely on in order to successfully and accurately pass information between 2 points.

The benefits of EDI are broad and they can offer the chance to increase productivity in the workplace, to operate a greener company and ultimately as a cost saving device in so many ways, including the cash you’ll save on traditional postal means. For those who wish to bring EDI into their business, EDI integration software is a necessary tool and here is why it so helpful to small businesses in particular.

Hand Holding

Unless you have a tech whizz inside the company then it is likely that the installation of an EDI system in the company is not exactly going to be easy if you do it from scratch. In fact this can be a terribly frustrating way to go about things. For the best results and for the easiest route to getting the EDI integrated, using software to help will be the best option. EDI integration software will quite literally hold your hand throughout the entire experience, ensuring that you are up and running in no time at all.

Time Saver

Even if you were able to get yourself an EDI set up, the time that this would take versus the amount of time which you will spend using integration software are poles apart. For most small businesses time very much equals money and that is why there is no point in wasting any of it installing a system which could be done using purpose built software that will save you time, hassle and of course, your patience.

Best Practices

An EDI system is not like a machine which you switch on and then it do its thing, it is in fact something which will have to be set up in the right way and in the right format in order to deliver the best results. This is really the critical reason as to why you should look to use EDI integration software, because of the fact that this has do be done right. If you don’t get this right first time then you will find that you sacrifice some of the many benefits which you should be able to count on from this software.

Ultimately the best course of action when you have decided that you wish to use an EDI system in the business is to get some supporting software that will help you to get properly set up and ready to go with your new endeavor.

Pandemics aren’t occurrences we anticipate. That explains why in the early days of the COVID-19 pandemic, many countries were caught unawares.

Employers and thought leaders had to take the initiative to protect the people they were responsible for. With over 90 million cases of the virus, countries and organizations are adopting the safest approaches to work, study, and daily life.

The case is not different at F.H. Cann and Associates Inc., only that the firm is taking safety measures two steps ahead of contemporaries. By employing advanced technology procedures to reduce the risk of the COVID-19 to its employees, F.H. Cann and Associates Inc. prove they are not only customer-focused but cater to the interests of their large workforce.

We decided to hear directly from the firm’s stakeholders. In our brief chat, they discuss their general response to the pandemic. They also highlight how vital advanced technology is in their risk avoidance for their employees.

What was F.H. Cann and Associates Inc.’s reaction to the outbreak to the pandemic?

Just like everyone else, we underestimated the possibility of a massive spread. Coupled with conflicting reports from health agencies, we were left at crossroads.

However, when we assessed the extent of the virus, we immediately adopted shifts to reduce the number of employees present in our structures daily. We later switched entirely to remote work after lockdown orders and trained our staff through informative content on our website.

How did you plan out remote work in such a short period?

It was a strategic decision by the management a few weeks before the government introduced lockdown orders. We were able to prepare ahead. We consulted with employees on the best methods, and we began to put up all the necessary structures.

How are you reducing the risks of COVID-19 to your employees?

Asides remote work, we adopt advanced technology measures. Smart thermometers were the first point of call. It became easier to detect significant temperature changes in many employees and advise stay-at-home measures.

We also had our employees install health sensor software that could detect contact with infected persons. They helped people in risk zones isolate faster, leading to fewer complications. We also adopted some robotic technology and drones to perform tasks that required human contact within and outside the firm.

How effective have your advanced technology measures been?

They’ve been very effective. We’ve recorded minimal cases at the firm. Fair enough we’ve maintained these measures even after lockdown orders were called off.

We’ve also maintained our remote work structures while ensuring workers on site do not face risks. Notably, these measures have not affected the effectiveness of our service delivery in any way. And we are doing all the necessary steps to be post-pandemic ready.

Do you have plans to adopt any other measures, given a second wave and vaccination?

Well, we hope to gain a more comprehensive database of all our employees and their remote locations. We hope to confirm the availability of vaccines to them. We also consider greater artificial intelligence measures to cater to our growing employee base.

 

Customized large flags are ideal for use in any business setting. Companies such as Lush Banners sell the best Custom Large Flags and Giant Flags, no matter the size. They deliver high-quality large flags, which help your business stand out among competitors. With their many years of experience, they can ship Large Flags internationally. And offer a warranty on all their products.

Choosing the best large flags company

Some of the perks offered by these include:

• Large flags are customizable.

With large flags, you can easily customize your messaging or slogan depending on what you like. Large flags can accommodate all your information, leaving room for any extra wordings you may like. These flags promote your business in the most effective way possible.

• They are a cheap advertising option.

Digital advertising can be quite pricey, depending on the mode you choose to go for. You must save costs in your business, and Large Flags are a favorable option. They are effective in saving costs and are a perfect advertising strategy for your business.

With Large Flags, you can advertise your promotions and sales without paying over the odds for advertising your sales.

• Portability is easy

With Large Flags, you can comfortably move it from one place to another. You can conveniently place it in the ideal spot. You can target customers, especially in a crowded place with potential customers.

You can conveniently move it to an optimal location to draw your customer’s attention.

How do you choose the best large flags company?

• How will the flag be printed?

Just because a company says they can print large flags does not mean that they understand all the technicalities surrounding them. Customizing them is not easy, hence the need to settle for a professional company that will deliver.

To ascertain how they perform their custom designs, you can request their portfolio. With this, you can see previous work done, and the number of satisfied customers they have handled.

• Reputation

When choosing a large flags company, you want to settle for one with a good reputation. The better the reputation, the more ideal their services. You can find out more about their services by looking at the company’s website and reading all the reviews.

The more positive reviews a company has, the better its services. The vice versa is true.

• Referrals

Another way to choose the best large flags company is to look for referrals. You can consult friends and family members who have used the services of a large flags company before. And if they were satisfied with their custom flags. Referrals not only save you time, but you have confidence that your work will get done the right way.

• Experience

Finally, you need to choose a large flags company that has been in operation for many years. The more the company has been customizing large flags, the better their experience. Go for a company that has worked for more than five years since it means that they have the right skills to customize your large flags.

 

White hat is an Internet slang term that refers to ethical computer experts. Like a hero in a stereotypical tale, these people use their knowledge for good. The counterpart to this is the black hat; people who use their expertise to wreak havoc and cheat systems for their benefit.

Going by this definition, white hat SEO refers to SEO techniques that are ethical and legitimate. Even without knowing search engine rules, white hat SEO is recognizable because they create a more fruitful and engaging user experience. Instead of pandering to search engine bots, they optimize their website and its contents for the benefit of their human audience.

Why choose white hat SEO?

You may be curious why there exists black hat SEO in the first place. The truth is, white hat SEO takes around six to twelve months to produce tangible results for your business. Additionally, the techniques involved in white hat SEO require a significant amount of time and skill. Given this, some of the best Columbus SEO companies realized that there was a quicker and easier alternative.

Black hat SEO was a way to swiftly launch your site to the top of the search rankings. You see results in as early as a few days, and since there was no focus on making premium content, it took significantly less effort than white hat SEO.

However, black hat SEO techniques go against search engine guidelines, and if the moderators confirmed that your site was utilizing black hat SEO, they will demote or even ban your site. If your business relies heavily on your website as a source of revenue, having it removed from search engines will be devastating to your business. This is why you must use only white hat SEO.

White hat SEO uses techniques that ensure users will get a smooth browsing experience and numerous informative and relevant content. Through white hat SEO, you increase your conversion rate and put forth a positive and respectable brand image.

Choosing the right techniques

There are many white hat SEO techniques you can incorporate into your strategy. According to the best Columbus SEO companies, here are the easiest and most effective ones.

1. Link building

Link building is a technique that involves increasing the number of backlinks your website receives from third-party sites. Backlinks are one of the ways search engines determine the perceived value of your website. They believe that backlinks function the same way as personal recommendations. In a normal circumstance, a person will only direct people to a place they believe is helpful or reputable. If your website has many backlinks, search engines believe that your site is worth recommending to others.

Additionally, link building is important for your business since it increases brand awareness and site traffic. However, there are several caveats to this. First, it’s more impressive to have backlinks from different sites. It’s better to have 1 link each from 10 websites than 10 links from 1 website. The second option might be interpreted as black hat SEO by the search engine. Second, not all websites that link you will give you relevant traffic. If you’re a pet supplies eCommerce site, receiving backlinks from pet blogs are more valuable than backlinks from an infant care blog. Monitor your backlink sources and disavow any suspicious ones. Reach out to bloggers and other sites whose user base may overlap with yours so you can get more relevant backlinks.

2. Keyword research

Keyword research gives your SEO strategy direction. Keywords are how a search engine directs users to websites relevant to their search. Thus, you need to know how your consumers are searching for your product or service.

Keyword research tools identify the most-searched keywords relating to your business. If you’re a flower shop, you can expect flower delivery, flower shop, and florist to be some of your top keywords. However, targeting these general keywords is difficult. Try to do a Google search for these terms, and you’ll most likely see the biggest names in the industry. However, you can bypass this by targeting longer and more specific keywords. These keywords are less competitive, and the chance of you successfully getting a high rank on them is higher. If you’re in Newark, target the keyword flower shop in Newark and all possible variants of that keyword.

You can also account for users who have voice-prompted technology. These users use natural-sounding language when conducting an online search. Most users with a keyboard will search using shorthand and disjointed words. Someone using Siri would search by saying, “Where are the flower shops in Newark?”.

Once you have a list of keywords, incorporate them into key website elements like the title, URL, content body, etc. Use keywords in moderation. Too much and the search engine might flag your webpage as spam.

3. Website optimization

Your website is the heart of your SEO strategy. High-quality content and well-targeted keywords won’t matter if your website is a slow, unnavigable mess. Ensure the pages load fast, the links work properly, and the site retains its appearance and functionality on whatever device or browser. Remember that 75% of users judge a brand’s credibility through the state of their website. Work with web designers to ensure your site is in top health and has all the features necessary to encourage conversion and present a professional brand image.

4. Content creation

Did you know that 82% of marketers who blog daily acquire customers for their business? This is because your content is what populates your website and fuels your keyword targeting strategy. By consistently creating high-quality content, you’re enticing users to consume until the end and ask for more. Invest in a creative team or hire a production company with the in-house talent necessary to write blogs and make videos or other multimedia content.

This list doesn’t exhaust all the different white hat SEO techniques available. Remember than an effective SEO strategy is one that harmoniously combines several techniques. Consult with the best Columbus SEO companies to see what services they offer and determine what works best for your purposes.