There have been some major adaptations to digital marketing practices as of late, but don’t expect this change to stop anytime soon. With the introduction of new technologies continuing to happen every day, digital marketing will continue to evolve. Here you can read about what the experts are saying will happen to digital marketing trends within the next few years.
In Terms of Mobile Marketing….
Companies have already started focusing on mobile marketing efforts – if you have yet to start, you are way behind. Most online browsing is done from a smartphone or tablet, meaning websites need to be better adapted to mobile use.
The main reason for this increase in mobile browsing is convenience; there is nothing more convenient than lounging around on your couch, browsing your phone for fun facts, vital information, and entertaining videos. Mobile devices are also convenient for companies wanting an effective marketing tool; most people are attached to a phone 24/7, meaning this gives a 24/7 timeframe for marketing opportunities. We are living in a digital age of digital businesses.
In Terms of Online Marketing….
Online marketing is where most companies put 100% of their efforts and money. Traditional marketing outlets are the thing of the past; there is almost no point in spending money on newspaper or radio advertisements. Very few people actually utilize these things anymore. Current events are read from a smartphone and music is listened to from an app.
Almost every action is done online nowadays, everything from paying bills to ordering groceries. It would be silly not to utilize this – if you don’t it might even lead to the demise of your company. Online marketing tools and services allow you to connect with your target audience all across the globe.
In Terms of Influencer Marketing….
There are a few different forms of influencer marketing. The first is done by quite literally reaching out to someone known as an “Influencer.” An Influencer is someone with a social media account (typically Instagram) that has a massive amount of following. When this person promotes a brand, his/her friends and followers actually take note.
Utilizing the Instagram Influence could be as simple as having that person drink your company’s brand of coffee and post a picture of it. This is an effective marketing strategy, especially if your target audience is a younger generation. Younger individuals spend a LOT of time on social media, scrolling through pictures and videos posted by influential people.
Another influencer marketing strategy is known as affiliate marketing. If your company starts an affiliate program, this means that you own a small percentage of money to your “affiliates” who send people your way. When a purchase is made, you will thank your affiliate for the referral by paying that person anywhere from 3-15% of the sale that was made.
These are just a few of the popular trends that are expected to take of in the next few years. You can also expect some major changes to social media marketing strategies and cryptocurrency marketing.