One of the most difficult aspects of running an e-commerce website is to achieve enough sales to turn a profit, and without some form of SEO services, you are not going to get the kind of traffic that leads to high sales. Whatever your chosen industry, you can be sure that all your rivals engage SEO specialists to improve their website rankings within searches, which leaves you little choice but to invest in essential SEO services.
Here are some of the SEO strategies that could transform your e-commerce business.
- Search Engine Optimisation – Known as SEO in the industry, this is the art of improving a website’s rankings within a specific Google search, and it is every e-commerce owner’s dream to be on page 1 of a Google search, and the only way to achieve such a goal is to enlist the help of a leading SEO company such as King Kong, one of Australia’s leading SEO providers who are recognised as a company that delivers the goods every time.
- Keyword Insertion – As you probably know, Google uses specific words within its algorithms, and the SEO expert can find out the most popular search terms that are used to source products similar to yours, and with some very clever keyword insertions on specific locations of your website, Google will see the site very favourably. One cannot expect overnight success with SEO services, and it would take a few weeks to really make a difference, and it is worth noting that Google can change their algorithms at any time, plus Internet content is constantly in a state of change. These variables are taken into account by the SEO specialist and they gradually tweak the search results, which would see your store URL achieve much better rankings in a Google search, and if you make it to the hallowed Page 1, you will need to keep the SEO services going if you want to retain that top spot.
- Social Media Marketing (SMM) – Perhaps the most powerful of all the SEO strategies, social media giants like Facebook have literally billions of users, and many online consumers purchase goods via social media platforms. The SEO company would take control of all your social media pages and begin to post high-quality content that is related to your industry, and gradually, would generate a large following. SMM is not about the ‘direct sell’, indeed, the content would be very informative and engage the reader. All comments would be read and the SEO agency assigns someone to work your SM pages, answering questions and making comments and posting images and video. Once you have a lot of customers, you will need to read up on customer retention as this will help you to boost loyalty.
The SEO provider would first carry out an online audit to assess your online presence, then they would put together an effective digital marketing plan, and should you be in agreement, the plan can be implemented. The expert has access to top-rated analytical applications and every aspect of your online activity is monitored, and should the technician notice that your conversion rate was low, he or she would recommend revamping the site, adding effective calls to action that will encourage site visitors to make a purchase.