If there’s one thing that every aspiring influencer dithers about, it’s picking their niche. Some influencers can’t seem to decide on what area to focus their energies. Are you one of them? Here are few tips to help you find a suitable niche and grow your influence.
Identify Your Interests
While everyone wants to go for a niche that brings money, focus on a niche where you can have the most influence. In this case, the things that you’re really good at or love doing. Get this right, and you can easily become a top influencer in your market or industry.
Niche selection is important in establishing yourself as an influencer. To build your credibility and brand, focus on a niche that intersects with your interests.
Know What People Want
When selecting a niche, ask yourself whether its popular and has significant numbers behind it. Go for a niche that has a sizable market. If you settle for a niche that/s too small, you won’t be able to influence enough people. Because of that, sellers won’t offer your brand sponsorships. Travel, health and fitness, and entertainment are some of the most popular niches.
Select a Growing Niche
The other thing you should consider is room for growth. Find a niche that’s expanding so you can continue making money some years down the line. Google Insights can help you determine how much your niche is expanding within a year or a decade. From the information you will get, you can decide whether the niche is worth tapping or not.
Once you have found a niche, find out if there’s enough buzz about it. Explore Instagram and Twitter and take note of hashtags. If there are many hashtags, it’s a sign your niche is strong.
Growing as an Influencer
Now that you’ve picked a niche, it’s time to grow your influence online. How do you do it? Keep creating and posting quality content on your Instagram, Facebook, and other social networks regularly. Consistency is the key to building trust and attracting more followers, who will be more than happy to share your content.
Get creative with your posting so you can draw attention. Don’t just share static content. Try live videos, clips, and instastories. As you do so, ensure you use quality hashtags that will get you ahead of your competitors.
As an budding influencer, engage with your fans. Like their comments and respond to them on time. Show them that you appreciate their questions and whatever concerns they have. After all, these are the people who will make you famous. So, you don’t want to discourage them from getting to know you, do you?
As your numbers start to grow, find brands that you can pitch to and see how you can partner via sponsorships or paid posts. Join networks and marketplaces, where businesses can find you. Partner with other influencers, use Instagram shoutouts, and run contests.
Starting out as an influencer might be tricky, but once you identify a niche and start posting content, you will start building your credibility. Be consistent with your posting and get creative too. Join influencer directories and networks and partner with like-minded persons so you can get more exposure.