If you’re an independent mortgage professional, you know that the internet is absolutely filled with mortgage lead providers that offer to sell you their leads for a price. But, if you want to grow your business, the money spent on purchasing these leads could be better spent elsewhere.
However, there are three other ways to create more, high-quality mortgage leads without spending any money at all. You can send out postcards or use targeted advertising or even generate your own. Whatever option you choose for generating your own leads, remember that it’s important to tailor your message for each type of lead generation campaign. If you’re interested in learning how to do this, keep reading!
Why You Shouldn’t Buy Mortgage Leads
Buying leads is one of the easiest ways to increase your business’s revenue. Unfortunately, buying leads at a certain price point will only get you so far. The reason is that it’s impossible to know what the quality of these leads is until you purchase them and then spend time with them. So when your prospect isn’t interested in speaking with you, you end up wasting money on leads you didn’t want in the first place.
In addition, lead providers often use spammy tactics to get their business off the ground. And because they rely solely on lead generation for their income, they don’t have the time or resources to develop an effective brand strategy.
So if you’re looking for better results from your mortgage lead generation campaigns and are willing to put in some work for it, consider using one of these three options:
- Creating a referral network
- Sending direct mail
- Using targeting advertising
Create a Referral Network
When you’re generating leads for your mortgage business, a referral program can be a powerful way to attract new customers. When someone recommends your company to a friend or colleague, those people are more likely to be interested in working with you. Reaching out and offering an incentive could be just what you need to grow your business. If you want to make sure people know about your referral program, here are some helpful tips on how to do that.
