Starting up any kind of new business requires a variety of processes and tools to create a sturdy foundation for success. If you have a dream of one day owning a large digital company, you’ll want to take the proper steps early on in the process to pave the way for a successful startup company that can grow into a booming company in the future.
As you know, the digital world offers all sorts of tools and technologies that make it much easier to run a startup. Keep reading to learn about four tools that you’ll want to have access to so that you can meet each of your business needs, to including marketing, budgeting communication, and much more.
1. Marketing Tools
One of the most important tools for a digital startup is a marketing suite. Without effective marketing, your startup won’t get the traction and consumer attention it needs to make a profit and grow. While traditional marketing methods, such as business cards and local flyers are still quite useful, in the digital world, you want to embrace tools and technology as much as possible.
These days there are all sorts of marketing factions to use. From mobile marketing to social media marketing to search engine optimization, you want to find a tool or tools that enable you to take part in various forms of marketing.
Some of today’s most commonly used marketing tools include:
- Buffer
- Google Analytics
- Canva
- Trello
- SEMrush
- MailChimp
While you don’t have to use all of these tools, you’ll want to do some research to determine what your competitors are using. It’s also important to pinpoint the most effective ways to attract and engage your target audience.
2. Conference Call Services
Without a focus on consistent communication, your startup isn’t likely to go very far. Thankfully today there is all sort of convenient ways to communicate with business partners, employers, and investors, including email, instant messages, text message, and more. One of the most overlooked methods of communicating is the conference call.
With quality conference call services, you can take voice-based communications to the next level. When using conference calls, you have the option to communicate with others using audio with the added benefit of video. Conference calls allow you to see those participating in the meeting. With a quality international conference call service for business, you can discuss business plans and other hot topics with people around the globe.
Conference call services are also ideal for collaboration. These services offer screen sharing, file sharing, and many other features that make sharing information much easier, despite the distance between your participants.
3. Budgeting Application
As the owner of a digital startup, there are all sorts of numbers and expenses that you’ll need to track. Starting off the budgeting process early is a great way to get into good habits and to create a long track record of numbers that your company needs to track. Since you’re unlikely to have the funds to pay for an accountant, you’ll want to take advantage of the many budgeting tools that are available to make tracking expenses, income, and margins much easier.
Budgeting applications are for much more than tracking money. They’re also useful during tax season when you need to report income, losses, and other financial business information. Quality programs even produce tax forms and statements for you, making the process a breeze.
By budgeting properly from the get-go, you set your business up for success. Keeping track of money makes it much easier to have a sturdy financial standing when applying for a business loan or drafting a business plan.
4. Project & Task Management
Running a startup company involves a never-ending list of tasks. Not only do you have to balance the budget, market your brand, and develop a business plan, you also have to keep tabs on employee projects and the associated tasks. While you could notate projects and tasks in a document, it’s much easier to use a project management application. These tools offer a wide range of features including:
- Task status tracking
- Timelines
- Metrics
- Employee workload
By using a quality project management application, you can have a detailed or birds-eye view on what tasks are being worked, which ones are completed, along with upcoming tasks that make up a future pipeline.
Conclusion
It only makes sense for a digital startup to use a variety of digital technologies to pave its path to success. By using these four tools, you can set your new business up for success. These technologies are also beneficial in that they make day-to-day work life much more convenient.
