Are you looking for ways to capitalize on the visitors that you attract to your eCommerce Website? Do you wonder if there is a way to expedite the different stages on your customer’s journey map? If so, then you need to learn all you can about how to increase conversion rates.
Doing so will help you generate higher profits, as well as raise customer loyalty to your brand. As they say, the most valuable customer is a repeating one.
See below for several tips that you can use to increase conversion rates and generate more revenue for your eCommerce site.
1. Study Your Customer’s Site Experience
You’ve taken the time to create buyer personas and understand what kind of target audience you’re hoping to attract. You’ve taken the time to zero in on where your target audience can be found for your digital marketing campaigns.
But have you ever taken the time to study your customer’s experience with your site? Many eCommerce site owners are baffled when they render positive lead generation results but have high bounce rates and low profits.
This is often a sign that it isn’t your marketing that’s failing your site. It’s your site that’s failing your site. This could be for several reasons such as:
- Your website takes too long to load
- Your website’s layout is too intimidating
- The content on your website isn’t helpful or is too jargon-filled
- You have blank pages or error pages on your site that you aren’t aware of
The list goes on and on. Instead of being left to wonder what the problem is, it’s time to get down to the issue by studying your customer’s digital experience.
Using helpful customer experience analysis tools such as Decibel, you can finally pinpoint the problem. By analyzing customer patterns and behavior on your site, you’ll start to locate the issue.
2. Audit Your Content
If we’re being completely honest, all of our websites could use a fresh content audit from time to time. However, very few eCommerce website owners will take the time to do so.
That’s a shame because it can solve most of the issues you’re having. Customers have been trained to use the content as a way of pointing them down the next phase of the customer journey. In other words: they want to be told what to do next.
There are a few things you can look for when you audit your content. Use these as your starting points:
- Refine your Keyword Optimization– Search for keywords with a search volume over 100 and a keyword density under 30 to find keywords you can rank higher for.
- Creat Firm Call to Actions– Remember, clients, want to be told what to do. Every form of content (article, infographic, video, etc.) should contain a strong call to action or two.
- Simplify Your Product Pages– No one wants to read a novel when looking at a product page. Use bullet points and highlight all the need-to-know features of your product/service.
These are three actions that you can take right now. They don’t cost anything, all you need is time and effort to pull them off.
3. Make Your Website Mobile-Friendly
This is a public service announcement: desktop screens are no longer king. There’s a new sheriff in town.
These days, more customers access the internet via their smartphone than any other device, and it will continue to trend in that direction.
If your website isn’t mobile-friendly (has the ability to conform to a phone screen), then you’re undoubtedly losing business. Customers will visit your site on their phone, see that it doesn’t fit their screen (which gives off the appearance of being outdated), then click the “back” button.
There are many ways to fix this. You can hire a website designer to go in and edit your website to conform to a smartphone’s screen. This will also ensure that your content is simplified and optimized.
4. Use More Video
Recently, Pokemon Cards were on the decline. Now, you can’t find them anywhere because a YouTube star, Logan Paul, jumped back into the hobby for himself and recorded it. That’s the power of video for digital marketing.
If you don’t currently use video content to attract your customers, you should start. If you do, then do more of it!
Video content is the most engaging form of content out there. Customers pay more attention to it and retain more of the information they hear/see. Thus, they’re more likely to build loyalty to your brand and purchase the products on your eCommerce site.
5. Simplify Your Navigation
Have you ever come across a site for more information on a service, then been confused by the page titles and amount of tabs? It’s overwhelming!
This might be what’s happening to your site. If a customer comes across a site that’s too difficult to navigate, they’ll back out of it. They won’t make any extra effort on your behalf.
Create definitive page titles. Make all of your most popular products and tabs clickable. Offer a filter system for your product pages. List customer reviews wherever you can fit them.
How to Increase Conversion Rates: Refine Your Site
Now that you have seen several tips for how to increase conversion rates on your eCommerce website, it’s time to use them to refine your approach.
Start with the first step. Invest in an analytics tool to study the data and pinpoint what issues on your site are causing you the most grief.
Browse our website for more informative articles on conversion rates for your site, as well as many other topics that you will find helpful.