Is your landing page not working the way you want it to?
When done right, your landing page is a vital tool for bringing in new customers. It’ll convert their initial interest into a sale or action. If this goes well, you’ll turn them into repeat clients. But when web design isn’t your forte, it can be hard to get it right, or even know where to start.
Don’t worry, we can help! Keep reading for these 5 landing page on website tips to make yours shine.
1. Pick Your Target Audience
Trying to be everything to every customer will set your page up for failure. Targeting your audience right could drive conversions up 300%.
When you narrow down who you’re looking to attract, you can hone in on specific details for your landing page. You can design it in a way that appeals to them and the sites they often visit.
This increases the chance they’ll stay on your page after that first impression. It also allows you to target your ads in a more specific way that appeals to your target market.
You can use freelance Facebook ads to get that personalized, unique feel. Different target groups will appreciate different landing page design and marketing messages. Getting that right will lead to more conversions.
2. Know What You Want
Some questions to consider are why you’re making the landing page and what you want it to do. It’s not enough to say you want to generate leads. What do you want to generate leads for?
Is it for a new product/service? Do you want more of a certain target group to subscribe? Do you want more newsletter sign-ups? Once you narrow down the purpose, you’ll craft a more specific page with more chance of success.
3. Make the Headline Catchy
Your headline needs to captivate the user and compel them to stay on the page. A good tip is to include the main selling point of a product/service or the benefit of an offer in the headline.
But don’t give it all away, the user will need to read on to get the full details. This lures them in, piques their curiosity and they’re more likely to make it through the page content.
4. Write Compelling Landing Page Copy
Once the user is past the headline, your copy still needs to keep hold of their interest. Make sure your copy looks professional and make sure you proofread it. Sloppy work with spelling and grammar mistakes will turn users off.
Use Google’s free Keyword Planner to look up what phrases and words users search for in your industry. You can use these in your copy to boost your optimization for search engines.
In short, if people Google those phrases they’re more likely to see your content on the front page. The more website traffic you get, the more chance of seeing more conversions. People need to know you’re there.
5. Have a Follow-Up Process
Make sure you build a follow-up page as this is what sets you apart from the competition. Plan out the user’s conversion journey and make it easy. It could be only one follow-up page that confirms their submission. Or, you could include follow-up email campaigns to keep in touch.
A simple thank you page should follow a lead generation page. If you’re on a sales/checkout page, you could have one well-designed, gentle upsell page. Think about this user journey and what could benefit it more for your end goal.
Landing Page on Website Improvements You Won’t Want to Miss
So, there you have it! Now you know these top landing page on website tips you’re sure to get a page that pays out.
Make sure you know the purpose of your landing page and who you want to attract. This will help you narrow down your design and craft it for success. Draw people in with a headline that leaves them wanting more and make sure you proofread your copy. It should be professional and reflect your brand image.
If you found this article helpful, check out our other blog posts for more marketing and web design tips.