Digital marketing is always evolving and with it your strategies to make the most of your store revenue. Let’s go back to the basics: you need people to be interested in what you’re offering them. In order to provide them with amazing content and discount opportunities, you need to pay full attention to your email list. But the question is how to grow your email list? A professional email marketing agency has a few tips and tricks to tell you just how.
- Use pop-up forms at all levels
Turning visitors into subscribers is at the very top of the email marketing funnel. If you’re successful enough, these forms will be getting you new potential customers, who could eventually convert after your campaigns land in their inbox. Here at Hustler Marketing we build our client’s forms with Klaviyo. They’re astoundingly easy to build and use. Furthermore, they provide you with insightful data about your customers if you decide to use the form to collect it. Just make sure to make your message simple, be a little mysterious and, of course, include a mention of your product and brand.
- Make good use of a referral program
Customers are more likely to purchase a new product because they heard about it from a friend or family member. According to recent research, 84% of them say they either somewhat or completely trust referrals from people they know. So give your actual customers a chance to share their experience with others and offer them a bonus discount on exchange: they’ll buy more and on top of that you’ll get some new subscribers. The more, the merrier.
- Organize giveaways and contests
Use your social media accounts to host a free giveaway in exchange for contact information. Encourage entrants to click through to your website and sign up using their email address. This might be one of the easiest ways to engage visitors into becoming subscribers. In order to keep your list clean and fresh, you could do it on a monthly basis. Don’t be afraid to give away! You’ll end up gaining much more than what it costs you.
- Get your content published in newsletters ad buys
This step might be trickier and cost you a bit more money but you can always arrange for some kind of marketing exchange. You can work with an ad exchange like Live Intent to get your ads placed in email newsletters and get your company in front of tens of thousands of potential subscribers.
- Go crazy on social media
Social media marketing has become one of the fundamentals when it comes to promoting a store. Generate revenue and obtain thousands of followers who turn into potential customers. You can come up with posts that have engaging content for your followers to redirect them to give you contact information. A view turns into a like, a like into a dm, a dm into an email address and voila!, the next step is your email landing in new inboxes regularly. Besides Facebook and Instagram, you can also use Youtube to encourage your followers to become subscribers through engaging videos.
- Create a blog that readers can subscribe to
Some people need more than just an email in order to become convinced of buying your product. A blog in which you can share customer experiences and product features can be a unique way of obtaining the contact information you need to grow your subscriber base. Make sure to create engaging content, that matches your brand and that consistently gets your potential clients interested in your product.
- Try out contacting instagram influencers
Instagram has the highest median engagement rate at 1.6%. That’s with over one billion users every month—and 90% of them are following businesses already. People who already bought your product and have thousands of followers could be just what you’ve been needing to grow your subscribers list. Don’t hesitate to contact them and set up a product deal in order to get more publicity.
- Host online webinars
If you wanna talk about your interests and gain access to a greater audience, a webinar can be an amazing opportunity. You can join other stores and experts in your niche. Besides, and most importantly, webinars are normally registered for via email, making your audience more willing to be contacted afterward. You get to collect email addresses at registration! There you go, new subscribers.
Our bonus tip is that you get as creative as you can while upgrading your email list. Remember: clean list + new fresh subscribers means more $$. Good luck on your journey!