Local SEO helps promote your products and services to people in the area. It can be difficult for you to optimize your website for local SEO if you don’t have any experience. Fortunately, the best NYC SEO agencies have some tips that will help you optimize your website.
Optimize Your Homepage
Your homepage is the first thing that your customers will see. Your homepage should have what type of business you have, where you are located and the types of services or products that your business offers. Your website should also have a meta description.
Follow What Is Hot in the Area
The best NYC SEO agencies will recommend that you follow what is hot in your area. You can find out the hot topics in your area by using Google Trends. It tracks the popularity of terms and searches in your area. You can use this to determine what type of content you should put on your website.
Create a Page for Every Product And Service
Many people put all of their products and services on one page. However, it is a good idea for you to have a separate page for each product or service. Not only is it a great SEO practice, but it will also make it easier for people to find what they are looking for.
Additionally, if your business has multiple locations, then you should have separate pages for each location.
Claim Your Google Page
Claiming your business page on Google will help improve your SEO rankings. If your business has multiple locations, then it is a good idea for you to claim each page. You will be able to manage multiple locations with one log in.
Explain What Is Unique About Your Business
There are likely many businesses that are similar to yours. You have to stand out from your competitors in order to have a successful business. You should publish content on your website that will help distinguish you from the other ones.
Positive reviews can help you grow your business. They can also encourage people to visit your website. There are several factors that the algorithm uses to determine how they are going to rank a website. One of those factors is the reviews that you have Yelp, Facebook and Google.
Your Yelp reviews are just as important as your Google reviews. If you have reviews on Google and Yelp, then your Facebook page will likely show up on the first page of Google.
Guest Post on Local Websites
You can bring traffic to your own website by guest posting on other people’s websites. You can use related searches to find similar websites.
Optimize Your Website for Voice Searches
Voice search is becoming more popular. That is why if you are trying to optimize your website for local SEO, then it is a good idea for you to enable voice search. People typically use more long-tailed keywords when they use voice search.
Most people are looking for a specific piece of information when they use voice search. They also expect to get quick answers. If this information is readily available, then people will be more likely to come back to your website. They may also refer their family members and friends to your website.
Optimize Your Website for Mobile
Sixty-three percent of internet searches are done from a mobile phone. Seventy-five percent of people who plan to make a purchase from a mobile phone do so within 24 hours of visiting a website.