You have a shiny blog with interesting content in your chosen niche, but your traffic is non-existent. How do you promote your blog?
For many bloggers, they will simply share their content on social media and just hope for the best. Unfortunately, that strategy is not going to work! Unless you have a ready-made large audience on social media, your blog will get no attention.
Imagine you have a blog focused on reviewing online casino venues, you will want it to reach as many people has possible. So, assuming you’re not a celebrity or influencer just yet, here are some of the best ways to market your blog in 2019.
Yes, social media and various other marketing tools have arisen in recent years, but email remains the most powerful blog marketing tool. It is also probably the most cost-effective too! Email marketing allows you to get as many eyeballs on your content without compromising your budget.
Email is the leading way in which people communicate, with billions of people using various email services in 2019. Unlike direct messaging services like WhatsApp, email is not locked to the platform. In other words, you can send email to any other email user no matter the client they use.
Emailing subscribers is probably the best way to tell them when you have a new post. With the email, you can include calls to action, such as asking subscribers to comment on and share your content with their own community of contacts.
Perhaps you only have one subscriber today. If they share your content, you could have more subscribers tomorrow and more views on your posts. Studies have shown subscribers of a blog are more likely to share content than those who are not subscribed.
Social media marketing
While your blog does not need social media to be successful, there’s no doubt social networks can be a massive marketing help. Services like Facebook, Twitter, and Instagram are an excellent way to boost the visibility of your blog. More visibility, in turn, leads to more traffic and shares.
Sadly, it’s not as simple as just posting a link to your blog on Facebook and watching the traffic flow. Instead, you need a social media strategy and you need to stick to it. Steps you can take to maximize your social marketing output include:
- Know your content and be authoritative
- Choose one or two social media services and not all (don’t spread yourself too thin!)
- Interact with other users (its SOCIAL media after-all)
- Join groups and enter discussions with others in your niche
- Maintain a consistent (but not over-bearing) post schedule
- Vary your post content between the written word, images, videos, GIFs, and even memes
Many people get protective of their content, especially in a world where online plagiarism is a real thing. However, just posting on your blog and doing nothing else with that content means you will be missing out.
Instead, you can leverage your content to reach more people.
There are several ways this can be achieved. One of them is through content aggregators. These are websites that gather content from a variety of websites and “aggregate” it. The goal is to provide a place for users to easily find content from a broad range of niches in a single location.
While your content will appear on another website, it is not copyright theft as long as the aggregator links and sources your work properly. Furthermore, content aggregators should not publish your work in full. Instead, users will be encouraged to continue reading your content by visiting your linked blog.