Despite the fact that email is much more common, short text messages are still very popular. This is because most of the companies are trying to attract the attention of customers by sending letters.
In order to receive a message, you don’t need to open your mailbox or wait for your smartphone to connect to the Internet. You just need to turn on your mobile device and study the information about the offer. Since no additional steps are required, bulk SMS remains a popular method of business promotion.
Recently, we were able to see how the activity on the Internet is growing. The engagement rate directly depends on how successfully the border between suppliers and consumers has been “broken”. It is quite difficult to spot an email among hundreds of others, and you can’t say that about short text messages.
Doing business during lockdown has become significantly more difficult, so it’s important to find a new approach to your customers. Emailing stays popular, but SMS messages are getting more attention. Benefits of using short text are:
- little time for reading;
- no need for Internet connection;
- high rates of opening.
According to research, SMS are opened within a minute after receiving them. This is much less than it takes to open an email. By creating the right email marketing strategy, you can capture the attention of your customers. Collecting contacts is easy, so you can start at any time.
Boost your engagement rate
SMS blast will allow you to reach your recipients much faster. A short message will be read, which means that the chance of following the link increases significantly. The main thing that senders need to do is to create a concise and interesting short text. Data testing and analysis helps to identify areas of interest.
To search for the right topics and offers, you will need to divide your client base into two groups and send them modified messages. Not only different sentences can act as changes, but also the choice of text design. Later, it will be possible to identify the weaknesses of your audience and satisfy their needs.
Contrary to popular belief, you can use SMS marketing not only for sending offers. Help your customers and provide information on changes in opening hours or clarify times of order fulfilment. This concern for your recipients won’t be in vain, and they will definitely appreciate your approach to doing business.
Creation of personalized offers
The contact database of your recipients should contain other relevant information as well. Collect info on dates of birth, purchases and interests of your customers to create a personalized proposal. Holiday gifts or loyalty points can help you stand out from monotonous messages and build trust.
You can check how correct your choice of strategy was using additional tools, for example https://testelium.com/features/. Data processing takes little time, and the results will become the basis for improving your service.