There are lots of aspects of a successful, thriving SEO strategy, and ensuring that your business is optimised for Google My Business (GMB) is undoubtedly one of them. GMB is an integral part of any SEO strategy and makes a big difference to how your market and grow your business. So, here are some of the tips you need to consider to improve your GMB listing to ensure that your customers can easily find out more information about your products and services.
Complete your data
Let’s start with the basics. To reap the rewards of GMB, you need to submit accurate and relevant data to the platform. You should ensure that all of your details are current, including your phone number, email address, website, hours of operation, and all the other fields offered by GMB. Your job is to provide helpful information to your customers, and GMB is the ideal opportunity to do that. Any time that your business information changes, you need to update your GMB profile to reflect the fact.
Guarantee your listing
Although not essential, you can guarantee your GMB listing with Google. This is a service provided by Google Ads and helps you appear much higher up the rankings. When you pay to guarantee your listing, your business receives a green tick, which shows that you have been verified by Google. This can be hugely influential from a trust perspective and is likely to drive more business your way, highlighting the fact that it could be a worthwhile investment for your company.
Answer any user questions
Users can submit questions about your business that appear on your listing. It’s so important that you answer these questions quickly, as it prevents other people from jumping in and answering them on your behalf. By answering these questions, you can provide accurate information to your clients and ensure that you represent your business in a way that is aligned with your brand. Be sure to check in regularly with your listing and answer any questions quickly as and when they arise.
Share announcements
You can use GMB like any other social media platform, and it’s an excellent place to share announcements, promotions, and special offers with your clients. Although some post types expire, it’s still worth sharing updates to your GMB profile, as it keeps your listing current and helps Google when it comes to building trust and authority for your site. So, when you’re planning your social media content strategy, don’t forget to share updates via GMB, too.
Respond to customer reviews
While some businesses choose not to respond to customer reviews, doing so is an effective way of interacting with your customers. Of course, five-star reviews are what you’re aiming for, but if you get a negative review, you can always offer feedback that shares your side of the story, which can be an effective way of offering perspective. Reviews are so important for your business, so try and encourage your customers to share their feedback on GMB to boost your listing.
Recap
GMB is a real asset to your business, and it should form a key part of your company’s SEO strategy. If you’re looking to launch an effective SEO strategy that will help your business rank on Google, reach out to Terrier Agency today to kick-start your online evolution.
