Are you looking for new digital marketing strategies to enhance your business development? Well, look no further; 2D animation is the latest promotional model that is being used by both up & coming and older businesses alike. This new bloom in 2D animation marketing is due to its immense reach when it comes to connecting with viewers on a mental level. In recent years, we have seen a growth of about 40% when it comes to businesses that have incorporated 2D animation into their promotional strategies. If you’re curious as to why that is, you have come to the right place.
What Is 2D Animation Marketing?
Animation is a popular form of entertainment. Be it Disney or Japanese anime, animated forms of media tend to communicate to children and adults alike. This is what intrigued modern marketing strategies, who saw animation’s growth and popularity among people of all ages and ethnicity, and looked for a way to leverage the platform in a way that is not only presentable but also beneficial. But how does 2D animation work?
A double dimension basically means that the content only has length and height aspects. One second of an animated video consists of 24 time frames hence there can be as many as 24 sketches in a second of an animated 2D video. In this generation, high-end technological advances have made 2D animations much more easy to create and cost-efficient.
Benefits of Incorporating Professional 2D Animation Services
There are several reasons why companies these days are looking for 2D animation services in order to amplify their brands. The following are some of the reasons why:
- Brand Awareness
Animated videos are an innovative way to approach a client base and educate them about your brand, product, or service. 2D animations can be easily adapted to the brand’s desired domain. Therefore, 2D animation incorporation is a smart way for brands to advertise their name to gain popularity among netizens. Animations can also be easily updated along with each new service the brand decides to offer.
- Appeals to Customers
Having a structured storyline and building a connection with the audience of any age group, animations have always had the exquisite ability to be appealing to its watchers. 2D and 3D animation services are sought by business heads for a more vibrant advertising of their brands, as animation incorporates a symphony of well thought-out presentations in an audio-visual platform that works well with engaging the audience.
- Search Engine Optimisation
SEO or Search Engine Optimisation is when websites incorporate animation into their structure, and get featured in the first page of a search engine. Web pages that appear on the second or third pages of the search engine have little to no chances of being noticed by the readers, as more than half of the readers never go past the first page of the search engine. Google, Bing, or any other search engine, gives preference to engaging web pages, and 2D animation can help you achieve make your site more engaging.
- Increase in Revenue
Animations communicate with the audience very well and help them know better about a product. By using 2D animation services and incorporating them into a brand’s marketing strategy, companies can build a more diverse group of clients. This in turn increases the profit margins and produces more income.
- Cohesive Communication
2D animation not only sends the message across coherently, but also dials down the complicated parts of a service in an easier, more conceivable format. Hence, animations are one of the best ways for businesses to conduct better and more effective communication with their clientele.
- Expands Platform Reach
Animations allow brands to expand into several different video platforms. Social Media platforms are the central pillar of digital marketing. YouTube, in specific, is one of the biggest competitors of them all. It is a popular source of infotainment for free use by people around the world. It is an essential tool for businesses to promote their brand’s name through ads or even paid collaborations with a YouTuber. Statistics by Hubspot’s State of Inbound Report state that YouTube is being added by about 48% of all the digital marketing strategists for their businesses. It provides access to different languages and can help a brand with SEO, brand awareness, and expandability. 2D animated videos have a specific fan following on YouTube and targeting that audience base is an important move for businesses if they are looking to grow.
Digital marketing plays an important role when it comes to a business’s growth and development. Hence, the emergence of newer marketing strategies by companies is a way to keep up with the fast-paced world of technology. Animation is a field that will continue to be leveraged for a while yet. With the ever-expanding market reach of the field, investing in animation as a way of promotion is a smart move that will be extremely fruitful in the long run.