Building an NFT community can be tough. The hobby itself is already fairly niche, all things considered.
NFTs are still a mystery to most people, which means you will not be targeting the general public, you will be targeting people with a lot of knowledge. Trying to appeal to knowledgeable people is fairly challenging, which means creating an NFT community is more difficult than creating a community for most other hobbies.
We interviewed the experts at Click Clone Cash in order to gain some valuable perspective on running and building an NFT community, specifically via Twitter. The good people at Click Clone Cash have dedicated their careers to the NFT marketplace and community and have agreed to answer a few of our Twitter questions.
First of all, let’s talk about what you are aiming for with a Twitter community. Are you just trying to gain a lot of followers? The more followers the better right?
Well yes and no. You do want more followers, obviously, and you want them for two reasons.
First of all, you want more people to see what you post, and you want them to engage with your Tweets. Secondly, more followers will legitimize you as an important voice in the community.
However, anyone can go out and just buy followers, but what we look for is engagement. We want genuine replies and conversations under our Tweets.
So as far as Twitter followers go, we look for quality over quantity.
Well if it was easy everyone would do it right? It’s a grind, pretty much.
You have to create quality posts, that capture the attention of big players. Tag popular people in the NFT community and get people to notice you.
Post provocative questions and start conversations. Do this continuously over long periods of time and you will see steady, organic growth.
So, if I want to build an NFT community, should I target all NFT collectors or just stick with a particular section?
Well NFT collection and investment is already a niche, but with that being said we think most people will want to target a niche of the niche. Collectors are not going to be interested in the same posts as investors, and then there are subsections of these subsections.
We believe it’s important to find your place in the NFT community in general, before building up your own community. Do you want to target investors, collectors, or those interested in the actual technology?
Figure it out and then craft your brand to appeal to them.
Should other social media platforms be used to gain Twitter followers? Or should Twitter be the starting place?
Oh definitely. Use Facebook, TikTok, Youtube, Instagram, everything that you can. If you go viral on another platform, your Twitter community can instantly explode.
Make sure that there is something unique about your Twitter posts, otherwise, people are going to follow your Facebook or Instagram and feel like they already get all of the information out of you that they want.
Well, it depends on what kind of community you have garnered. You may want to start advertising something, but we recommend that you keep ads to a minimum.
Instead, post discussions, NFT news, and promote artists. Always try to post things that people will want to engage with, in a positive way.
Try to be genuine, and have a personality, and let that personality shine through your posts.