As a startup and venturing newinto the digital marketing diaspora, you are eager to go all out and make your mark. At your initial stage, when you are ready to take a flight or have already taken the plunge and are soaring, you would want your marketing to help spread the word about your arrival. You need your marketing to overtake what the competitors are doing and provide your customers with a more value added product/service. And to achieve these marketing goals, you have to be in sync with the trends too.
Marketing yourself through the right kind of content copy, that speaks for your brand in your audience’s language is important. Here are a few creative ways to do content marketing for startups.
- Did you do your homework?
Before embarking on your marketing journey, did you do industry research of how your competitors are doing on social media or marketing in general? What is popular and being talked about in the industry right now. What type of content is doing wonders on the web and is being widely shared? There are certain tools that can help you find out trending topics to enhance your content marketing. You can filter these topics according to your industry and get relatable topics – get content written on then and further share it. But hey, the goal here should be to create content that is not exactly what the trend topic is about but something that covers the subject yet stands out by making an outstanding point around the current topic.
The idea is to keep your content helpful and engaging no matter what the topic is. The purpose should be to make your content more shareable and one that spreads a positive message or is thought provoking in its own way.
- Where are you publishing your content?
No sure where to find this ‘audience’ for your content. But you can’t simply publish a whole blog on facebook or twitter. You need a platform that gives you a backlink and the ability to stamp your content as something coming from a credible source or platform. For this, you should reach out to good content publishing sites that deals in the same niche as yours and get readers who are interested in reading about that subject.
It is slightly challenging to get the right platform, and get immediate audience interaction on your content, but you have faith in your content quality you can definitely do wonders. Keep reviving your content publishing channels, and strive to move on to bigger and better channels that get more eyes. These will not only provide you valuable backlinks but also drive some great amount of traffic to your page and/or website. Guest blogging is a great way of going about your content strategy and is an essential step if you are in to marketing. But make sure the guest blogging site you are going for has an honorary space for your subject and will actually get you some eyeballs. These sites are generally paid to publish content. You can also look for free sites but that might not guarantee quality backlinks or a good traffic amount.
- When was the last time you posted content online
Another important aspect in addition to writing on trends and publishing it on good websites is to be consistent about it. And this also covers our point of sharing your content regularly on social media too. Once you venture into content marketing, you are there for ever -you have to stay consistent about posting content on a regular basis and cover topics from the latest news in your industry, may be share your take on the latest happenings in blog form
- Can you make it more visual and appealing?
And once you are doing all the above three, this 4th step would be about taking up your content game a notch up. In order to stand out and carve a niche, you need to keep enhancing your content with regular tweaking, not just as per the trends, but as per your creative vision too. This is the only thing that will truly make you stand out from the crowd on the internet. Keep surprising your audiences with appeals visuals in your content and presenting your content is a refreshing manner. Do not do this too often but keeping it consistent is the key.