In the era of “you can be whoever you want” new online businesses spring up like mushrooms. Since you are able to create an online business within seconds and all you need is a sound idea and some clicking, an increasing number of ambitious creative people decide to try and enter the wild world of digital market.
From customer’s perspective this upward trend is beneficial as it gives them a pool of possibilities to choose from. However, from entrepreneur’s perspective – it impedes the growth of their businesses. They need to make an extra effort to entice customers to purchase from them and to unambiguously convince potential customers that their offer is more attractive than the competitors’ ones. And they can use a Customer Value Proposition (CVP) to do it.
What is a Customer Value Proposition?
To put it briefly, a Customer Value Proposition is a promise. A promise of value for your potential leads that comes with your product or service that differentiates your solution from what your competition has to offer. It is created in order to increase a value of a product itself and to boost customer engagement.
However, a CVP cannot be neither a simple slogan nor a tagline. It should be rather a relevant statement clearly showing how your solution enhance customers’ well-being, what advantages it provides them with and why you are the one they should go for. If you ask yourself now – “how do you write a customer value proposition?” let me show you.
What are elements of every decent Customer Value Proposition?
A CVP is a free-form but the most common and effective one should always have:
- an attention-grabbing heading unambiguously stating why your offer is the best,
- a more descriptive but still concise and catchy subheading being an extension to the headline,
- a few bullet points confirming value that is an integral part of your solution,
- an appealing visual element such as an image or a video.
These elements put together are first step in order to create a perfect CVP. However, you should also remember about content you put in those elements and that always should be only use well-thought and appropriate words and visual elements.
How do you write a Customer Value Proposition?
As mentioned – a CVP is far more than a simple slogan or a statement and it makes the creation process more time-consuming and reflection-requiring. However, once you do it well you may be sure it will bring fruits to your business, help you grow it and boost the number of your customers.
There are a few reflective points to be taken into consideration before you start writing your CVP:
- You need to be aware of who are your customers, on what market you operate and how your product or service fits into a consumer-driven world. You need to show that your solution has value that is meaningful for all these areas and makes your offer outstanding.
- You should determine all the advantages that comes with your solution. Don’t limit yourself and try to come up with as many as you can.
- There is about time to describe what value comes with each of advantages – maybe your solution saves time or provides potential customers with something completely innovative than may change their lives?
- You should determine the main problem of your customers. Think well and choose the one that seems to be definitely most crucial and burning.
- You need to link one of the value you worked on before with this problem and emphasize in your CVP that your product or service assists in eradicating this issue.
At this moment, you dispose of solid fundamentals to start creating a CVP that will truly speak to your customers as it promises them that your product or service solves their principal issue. Try to use the most meaningful words and adjust visual elements in order to make it absolutely extraordinary.