Elton Pereira is a serial entrepreneur with years of experience in building and supporting startups. He is highly skilled in seeing the potential for tech advances and innovative companies that will prove successful. As a business strategist from Victoria, British Columbia, Canada, he has started, advised and supported successful companies, like ParetoLogic, Constant Content, SendtoNews and SureSwift Capital.
Many entrepreneurs start a venture with the intention to just grow and sell the company. Elton Pereira just keeps creating with a constant look to the future. He and his partners launched ParetoLogic in 2004, Constant Content in 2010 and SureSwift Capital in 2017 and took a major stake in SendtoNews in 2012.
He is still playing a role in most of these companies.
In 2004, ParetoLogic was built because four software professionals who happened to be brothers noticed security and privacy gaps for the average computer user. The goal was to build simple, yet effective user-friendly applications for consumers and small businesses. Elton was with ParetoLogic from 2004 until March of 2020.
In 2010, Elton created Constant Content to provide writers and other professionals a space to connect. The platform lets freelance writers submit content that is searchable by businesses or professionals in need of similar articles. Queries can also be put out so writers can bid or pitch on specific jobs.
In 2012, Elton became a co-owner in SendtoNews to help connect news sources with newsrooms faster. The business quickly evolved into a turnkey sports video distribution platform that provides highlights from the NFL, NBA, NHL, MLS, NASCAR, PGA and over 100 other content providers to more than 1800 digital publishers. SendtoNews now offers AI powered contextually relevant video from a library of 1 million videos.
That same year in 2012, Elton joined founder Boris Wertz and other prominent Canadian angel investors in backing Version One Ventures, a well-respected early stage fund focused on mission-driven companies like Top Hat Monocle, Jobber and Outreach.
In 2017, SureSwift Capital was created to allow innovative founders to sell their online businesses, websites and apps. By selling their businesses founders can rest assure that their customers and teams would be well taken care of. SureSwift employs a global team of professionals to ensure the exits are quick, the transitions are smooth and the businesses are nurtured to provide ongoing exceptional customer value.
Born and raised in Victoria, B.C., Elton Pereira got his Bachelor of Commerce degree with professional designations in Certified Financial Planning and Professional Financial Planning from UVIC and worked at CIBC (Canadian Imperial Bank of Commerce) before taking the tech world by storm. He provided financial planning services, winning three consecutive Annual Achiever awards from the bank for exceptional customer advice, service and growth. At CIBC, Elton worked with over 300 high net-worth clients and managed more than $60 million in assets.
But his true passion wasn’t filled with just helping manage other company’s financial moves.
He dove headfirst into technology with his brothers to start ParetoLogic. Elton Pereira was named Vancouver Island’s Top 4o Under 40 in 2006 after just two years at ParetoLogic. He gives a lot of credit to his family for helping him make the company a successful venture. He noted, “ParetoLogic has always been a team effort. What began as a family project has grown to be a thriving corporation. The addition of many talented and dedicated individuals has resulted in a strong team and strong growth for ParetoLogic.”
Elton keeps driving forward to improve and broaden the opportunities tech can create for other professionals. His companies have exploded onto the scene and he has produced a number of smashing successes. Elton cares deeply about his family and friends, the arts, music, health and wellness, impact-driven social enterprises and his community. He has been an angel investor for other startups he sees value in, like The Very Good Butchers, Startup Skool, Journey333 and Change Heroes. Throughout his career, he has been involved in an array of charitable activities and has always made it a priority for his businesses and teams to place an emphasis on the importance of engaging the community and giving back.
One particular initiative with which Elton Pereira and ParetoLogic partnered, starting in 2014, was Change Heroes, an organization that provides a platform to allow individuals and companies to raise funds with their closest friends, family and staff to build schools in developing countries. These efforts resulted in Change Heroes raising over $3 million to build schools for thousands of children in over 40 developing countries. Change Heroes’ partnership with Free the Children and ParetoLogic’s fundraising efforts helped to raise $20,000 to build a school in Haiti and another in Kenya. Pereira also personally raised $30,000 in one week to fund the building of three schools in Rajasthan, India.
“With Change Heroes, it’s fun to be working with a social enterprise that connects people in a new and innovative way to positively impact as many children, families, and communities as possible,” said Pereira. “We feel that education is extremely important, and by providing access to education, we can cause change and improve people’s lives now and in the future.”
Elton’s focus on community starts within his own companies. His deep care for those around him is uncommon in today’s professional atmosphere. He wants others to succeed. He takes an interest in how he can support the growth of those around him, providing helpful guidance and investing in their futures. He takes pride in creating a family-oriented atmosphere within his companies.
Elton Pereira has a rare drive that just doesn’t stop. He works with a fierce passion for innovation that is backed by incredible insight. He inspires those around him with an uncompromising push to improve the world with love and technology.
Learn more about Elton Pereira by visiting: https://www.bcbusiness.ca/elton-pereira-winner-information-tech
