When you visit trade shows and conferences, you will find exhibition stands. It is easy for companies to tell a story when they have exhibition stands. People visiting their booth will also drop by to read information if they don’t have enough time to speak with the representatives from the company. If you intend to join a trade show or conference soon, you need to consider having quality exhibition stands. These tips will help you during the preparation.
Be clear about your vision
What do you want the people to associate your business with? The answer to this question is your brand. You need to be consistent in all your marketing strategies so that people can associate your business with them. For instance, Coca-Cola seems to own the colour red. When people think of red when they are thirsty, it points them to this brand. The consistent use of the said colour in marketing helped achieve that result.
Don’t make it too overwhelming
Keep the exhibition stand simple and easy to understand. The objective is to attract people to come and see what you have to offer. You will also compete with other exhibition stands in the area. In some trade shows, there could be hundreds of companies at a given time. Despite that, you can’t have an exhibition stand that looks too over the top as you might scare people away.
Try the exhibition stand
Before the trade show, you can use the exhibition stand elsewhere. Find a public place or right outside your company where you can try the stand for advertising. Check if people are receptive of the strategy or they find it too dull. You can still modify it before the trade show depending on how good the reception is.
Be straight to the point
Avoid using lots of words to explain certain concepts. Select the right words and get straight to the point. Use appropriate images to convey your message. You also need to be creative in designing the exhibition stand. If people feel like they want to know more, they will sit and talk to the representatives. They can also get your brochures or visit the website where they can find more information. The exhibition stand is there to entice them.
Use giveaways
You can also express your gratitude to them for visiting by using giveaways and souvenirs. You need to keep them simple and affordable. You also shouldn’t give them to everyone who passes by. Choose individuals who deserve to receive the giveaways.
Find the right place
Before you agree to join the trade show, you need to ask the organiser if you can have the best spot. Don’t set up the stand next to your competitors as people might get confused. Avoid popular and huge brands too as they might take the attention away from you.
Evaluate your strategies in this marketing campaign and use them again if you join trade shows in the future.
