When we consider ways of improving our brand’s visibility, the first options that we tend to explore are social media or improving the organic SEO for our websites. While these are undoubtedly excellent choices, that don’t have to be the only routes that you follow. Photos booth often go overlooked, but including one at a corporate event can significantly enhance your brand’s visibility. The images can be used in conjunction with social media as followers and indeed, their friends can share the photos which will inevitability, increase awareness of your brand.
By using influencers on social media, you could use a photo booth in Malaysia, to spread the word about your brand in a relatively new and innovative fashion. Here are just way ways that you could incorporate one into your corporate event to create imaginative photos that will appeal and be far more memorable on social media.
1. Create Custom Backgrounds
Most modern photo booths have the facility to include custom backgrounds. The booth allows the occupants to transported away to far-flung places or to take part in adventures, all from the comfort of the event. Businesses can utilise this by including their brand logo in the image as well as making the most of social media handles. Of course, you can go one step further by adding links directly to your website or a particular, relevant product.
The intention is to create a fascinating image that can be shared on social media sites such as Instagram, Twitter and Facebook that spark curiosity and encourage people to find out more along with potentially engaging with you or share the images to an even wider audience.
2. Useful Free Gifts
Let’s face it; we all like something for nothing. Providing gifts that have a practical use or even have some emotional connection with the participant can have a significant impact when it comes to making your brand more visible. Just remember that you need to include your company logo and insist that people have their photo taken with their keepsake while encouraging them to share pictures on social media.
When it comes to the image, including information such as your brand name, the event that the picture was taken and your company logo can be overlaid in a watermark. However, be careful that it isn’t too low image the image and cut off by frames. Hard copies will be displayed for years to come and that for act as free ongoing marketing.
3. Instant Sharing on Social Media
Almost all modern photo booths allow for instant sharing of images on social media directly from the box itself or at a separate kiosk. It means that sharing is instantaneous, and no time is wasted with users need to upload images to their smartphones. Immediate sharing has a greater impact than waiting even just a few minutes which is, of course, your primary objective.
4. Keep it Current
It can’t be overstated how vital real-time sharing can be at a corporate event. Consider creating a unique hashtag that users can use that could even go viral! If nothing else, it will keep images taken relating to the event together, and attendees can use the hashtag during the event while others can use it to find out what’s happening. The intention is to encourage interaction and sharing, which, with effective marketing, can have a huge impact when it comes to increasing brand awareness.
5. Improves Employee Morale
It is widely accepted that keeping your employees’ happy leads to higher productivity and better results. What often goes overlooked is that if they are happy, they will be more inclined to share positive images regarding your company, its products or its services. A photo booth at a corporate event or even a Christmas party is a fun way of encouraging employee participation. It can promote teamwork as well as creating lasting memories that could get brand shared again and again. Having a happy workforce is always looked upon favourably by clients, so try to make the most of it!
Hire or Buy?
Some companies, especially SMEs, will have tight marketing budgets and the initial outlay for a photo booth may be beyond their means. However, it is possible to hire booths for corporate events or even social gathering, therefore, limiting capital expenditure. It is also an excellent way of testing how effective it is as a form of marketing. We are sure that you will be pleasantly surprised and it will quickly have you considering other events and activities where it could be used.
Naturally, you want to keep things as relevant as possible, ideally to both your brand and the event. It will encourage more interactions which will help to promote your brand, which is the entire purpose. A professional supplier will be able to give you plenty of hints and tips to help you to get the most effective use out of the booth.
