Who wouldn’t like to generate more sales in their business? No matter what strategy you’re using to increase sales, did you know you can use digital signage to get even better results?
If you’re new to exploring the benefits of digital signage, here’s how it works to boost revenue.
Digital signage supports sales teams
Your sales team probably works independently from the rest of your employees. Even when all of your teams are in the same office, sales people have less reasons to connect on a regular basis. This can be rather isolating.
With digital signage, you can facilitate communication between your sales team and other team members. For instance, Visix explains that employee-generated content allows team members to share their wins with each other.
It’s important for employees to know how others are doing because it makes people feel more connected, like a real team. When people feel like they’re part of a team, they enjoy their work and are motivated to do a better job. When your employees perform to their full potential, your customers are happier, which means you get repeat sales and word-of-mouth advertising.
Digital signage can help crowdsource solutions
Digital signage can also be used to communicate with management and other team members for the purpose of crowdsourcing solutions. For instance, employees can suggest ways to streamline processes, note any issues they’re having, or ask someone else for help.
When this information is displayed on a digital screen, it will catch more attention from others who might be able to help. The faster problems are solved, the smoother your projects will be. Smooth projects get done on time and make clients and customers happy.
Digital signage is a great strategy to motivate employees
Today’s generation isn’t motivated by bonuses, raises, or status; they want recognition. Recognition holds some impressive power if you know how to use it wisely.
This study sponsored by daVinci Payments found that 79% of participants would be more loyal to their employer if they received more recognition. However, recognition seems to be scarce, as 50% said they don’t feel like their managers recognize strong job performance.
Digital signage can tell employees they matter
Your employees want to know their contribution to the company matters and their efforts are appreciated. Knowing this, the best way to motivate employees is to recognize them for their hard work.
Using digital signage to recognize employees for their achievements and contributions is an excellent way to keep them motivated. For instance, you can acknowledge promotions, specific achievements, birthdays, or publish general messages of appreciation for each of your employees and entire teams.
If you have an employee of the month program, display your highlighted employee each month. Or, choose a few people each week to recognize for their contributions to the company. When your employees feel recognized, they’ll do a better job.
Digital signage can drive higher engagement
Companies with high-performing, engaged employees drive more sales. You’ve probably heard many people say this, and it’s actually true. A study out of Yale revealed that highly engaged sales reps get more upsells and have more satisfied customers.
The study looked at car rental companies and found that employee engagement was directly connected to successful upsells. Researchers also found a correlation between engaged sales reps and customer satisfaction and retention.
High performing employees can transform your company
Whether you hire them from the start or develop high performers, it will be a game-changer for your organization. High-performing employees embody the following traits:
· They’re innovative
· They embrace and enjoy challenges
· Others come to them for help or advice
· They’re proactive and can solve issues on their own
· They’re transparent
If your employees don’t embody these traits from the beginning, it’s possible to develop them with some effort and a little help from digital signage.
Use digital signage to display progress
If you want team members to be more engaged, digital signage can help. Placing KPIs and other measures of progress in front of your team will do wonders to motivate performance.
For instance, placing KPIs on a digital monitor for your sales team is especially helpful. You can also use leaderboards to create some healthy competition amongst your sales team.
Better engagement equals better sales
When you increase engagement in any department, your company benefits. Ultimately, when your team is happy, they do a better job. When your team does better, your clients and customers are happy, which amounts to more sales.
There are many ways to strengthen employee engagement, but nothing is as dynamic as digital signage.