It would be great to receive positive customer reviews. It shows that people feel satisfied with the products and services offered. Most people don’t like leaving reviews, but it means they feel strongly about the brand if they do. Whether these reviews are positive or negative, they can affect any company. The good thing is that with the help of experts from Philadelphia SEO companies, it’s easy to receive positive reviews and project a strong brand.
More products get sold
95% of shoppers read online reviews first before they buy something. Whether they buy online or through a local store, reviews are essential. Local consumers who wish to avail of services would also look at the reviews before making up their minds. Therefore, positive reviews can directly impact the potential overall profit of a company. Some potential customers are already certain that they’re going to buy the product. They don’t know which brand. If they read positive reviews, it could seal the deal. It’s the last straw of information needed to buy the product. There’s also a significant portion of the potential customers who won’t take action until they read reviews. Up to 72% of customers will wait until after reading reviews since product descriptions and images didn’t suffice.
Negative reviews can turn buyers off
Businesses should also work hard to avoid receiving negative reviews. Sometimes, even one negative review is enough to make people decide against buying a product. It’s unfair, but some people are too convincing when writing reviews. They can change people’s minds. Negative reviews coming out of the actual experience are even worse. They indicate how bad the products or services are. Potential buyers would rather look for options that won’t face the same problem.
Even terrible ratings can also harm the business. Sometimes, bad ratings are worse than bad reviews. For one bad review, people might still give the benefit of the doubt. They will also look for other reviews that may be more positive. The same thing won’t happen with ratings. Usually, the number flashed on the screen is an average of all potential customers and previous customers’ ratings. The problem is that there are sites where anyone can leave a rating even without having confirmed the use of the product or service. It’s an unfair basis for judging a brand, but it won’t stop people from getting discouraged.
More reviews are better
While negative reviews can be bad, having no reviews at all is worse. It could indicate that no one thought about buying the product at all. It’s too lame for people to even consider. In some instances, it can be true. Some products don’t have too many buyers. The potential customers might group all items without a review in the same category and assume that no one bought the company’s products.
Focus on getting positive reviews, and SEO companies can help
It’s not easy getting positive reviews. Most people wouldn’t bother leaving reviews even if they liked the product. For them, it’s like anything else they buy. Not everyone feels the need to review something due to the number of products bought. Besides, leaving positive reviews is for free. Hence, convincing people to leave reviews is a part of an effective SEO strategy. The key is to make it easier. For instance, some stores send an email that will make it easy to leave ratings and reviews. It’s the same email thread that informed buyers about the arrival of the order. Others will provide that option when opening the store’s app. It doesn’t guarantee that customers will leave reviews or ratings, but they will at least receive a reminder. If they have free time, they might want to leave a review.
Reputation management is important
An essential aspect of online marketing is reputation management. The problem with reviews is that anyone can make them. Again, one review is enough to destroy a brand. Some people write reviews that are too convincing and will change people’s minds. They can even make up false stories to bring one brand down. The other brands could succeed as a result.
Reputation management isn’t about fighting fire with fire. It’s about clearing the air and providing the true story. The company should provide an account of what happened. If the negative review was true, the company should at least express what happened and the subsequent actions. Some people still decide to leave negative reviews even if their problem has already got resolved.
Not all companies are perfect, and mistakes happen. The key is to address these issues and let everyone know how the issues get addressed. It’s important to counter the wrong narrative about the incident. It’s even more important if there was no incident at all.
SEO companies can help by using software that will immediately detect negative reviews directed at the business. Going through all terrible reviews might be challenging. When the software can figure things out, the company can address the reviews right away.
Make positive reviews front and center
The web design helps boost a company. An excellent way to maximize reviews in web design is by using them to entice buyers. Make these reviews easy to read. As soon as users open the site, they can read the reviews or at least some snippets. They might feel curious to know what else others have to say about the business.
Find the right partner
It would be great to have experts like Philadelphia SEO companies. The staff working for the company understands how reputation management works and determines ways to improve the company’s image. With their aid, there could be more positive reviews coming. Of course, the reviews will be more positive if the brand offers quality products and services. Apart from the right online marketing strategy, product development is also an aspect to pay attention to. Most people will buy if they know that the products are worth it. They can even invalidate terrible reviews once they proved the brand’s real value. They may also leave reviews to prove otherwise.