During 2020, e-commerce grew. Hence the importance of Digital Marketing strategies, which offer very high levels of analysis, personalization and segmentation that increase exponentially with new technologies. In this post, we tell you how Digital Marketing with Artificial Intelligence (AI) can help your business grow.
Actionable data strategy analysis is one of the most important points for companies. Performing this task can help set you apart from the competition and take your business to the next level. There are various purposes for using AI in Digital Marketing.
Precise user Segmentation
Artificial Intelligence allows separating very similar data into groups in order to carry out a specific segmentation. In this way, the specific tastes of the users are predicted and it is possible to verify which actions are the ones that fail within the marketing strategy.
Value Prediction
Artificial Intelligence and algorithms can help predict the sales that can be obtained, thus being able to focus on the aspects that are a priority for service over others.
Prediction between two parameters
Through marketing data analytics, it is possible, for example, to know if the publication of a tweet has been positively received by users, if a customer will renew their subscription or which discount is working better.
Chat Bot
Within the Artificial Intelligence of a Chatbot is machine learning (Machine Learning) and Natural Language Processing (NLP). It can be applied in different fields to create Chatbot algorithms and detect conversations by emulating human behavior.
Chatbots are increasingly essential for many industries, since they simplify communication, especially in support areas, and optimize the internal processes of organizations. This tool is one of the most advantageous to know how to do Digital Marketing with Artificial Intelligence.
Content creation
Creating quality content is complicated and time consuming. In this sense, Artificial Intelligence can train engines to create and publish eye-catching and personalized content. This ability is due to the fact that they can learn from users’ preferences and generate material in line with their interests and interactions.
AI is able to identify the perfect combination of different types of content, reducing the time and resources to create your marketing campaigns.
Instant messaging
Applications such as Messenger, WhatsApp or Telegram are used as the main communication system of large companies.
The purpose is to offer fluid, direct contact and quality customer service. These tools have features such as automatic welcome messages or absent messages. One of its most beneficial options is the automation of responses, since they enrich communication with users.
Rankbrain
Rankbrain is Google’s artificial intelligence system. It is based on Machine Learning and is used to better process search results.
The primary task of this system is to interpret the sentences of the queries made by users to try to deduce their intention.
Before, it was analyzed word by word, however, through Artificial Intelligence the semantics are recorded to find the global meaning of the query. This tool is ideal for your SEO positioning.
Through a series of uses we have been able to see how to do Digital Marketing with Artificial Intelligence. A technology partner that will be present in more and more campaigns and with which marketers will get used to working.
