Digital marketing is becoming a very popular method of marketing and it is over taking the use of traditional marketing. There are various forms of digital marketing and the different forms of digital marketing often complements each other. This article will discuss the various types and how they can be incorporated into the every-day running of a business, how organisations can utilise digital marketing to boost audiences and relationships with their customers and how small businesses are able to boost their profits from focusing their attention upon digital marketing.
Search Engine Optimization
Search engine optimization is used to help hyperlinks to websites rank highly on search engines webpages, it is very important to use SEO because most consumers of search engines do not look any further than the first page. The beauty of SEO is payment is not involved, opposed to paid search advertisements. There are SEO services in Manchester which are very helpful with helping those who wish to excel and become more visible on search engine results.
Email Marketing
Email marketing is almost effortless, because once a customer has purchased a product or service from a company, they often leave an email address for contact purposes, however if they ‘opt in’ their email addresses can be used for marketing purposes. Once there is a list of email addresses which can be used for marketing, businesses then have the opportunity to email the customers on the list promotions and new products and services which are available to purchase. However, email marketing is unpopular with customers if they are constantly pestered with marketing emails. It is important to go over-board with the amount of emails which are sent to customers. Emails should be sent out once every two weeks, for them to be effective and not annoying to consumers.
SMS marketing is also used within digital marketing, but it is not as popular as the use of email marketing, because users of SMS are charged a fee per SMS message sent, whereas there is not a charge per email sent with the use of email marketing.
Social Media Marketing
Social media marketing is where most marketers begin. Most demographics of people are familiar with how social media works, so to create a business profile is not difficult. However, it may be difficult to receive a high volume of followers, so it is important to work at it and focus upon the analytical tools which social media platforms provide. Analytical tools offer free insights into what times of day your followers interact the most to your posts and the demographics of your followers. For example, females over the age of thirty may be your highest followers, so therefore you can target your posts and products towards those you react the best to your posts.
Connect with your customers
Connecting with customers is a good idea, because relationships should be formed in order for a customer to feel accepted and welcome, we all desire to be accepted and welcomed so why not make those who use your products and services feel this way? This is called relationship marketing and relationship marketing is proven to help businesses connect with their customers and customers often repeat their custom with businesses and companies that they feel connected with.
Social media is a good platform to use to connect with customers. People appreciate their comments being responded to and potential customers also like to read up about customers experiences using a company’s products and services. Positive reviews on a business’ social media page encourages potential customers to purchase a product or services, which is free marketing within itself.
Consider using advertisements via television and radio
Even though television and radio advertisements are considered “old fashioned” they have been around for decades and many large businesses and organisations have majorly profited from advertising via television and radio. A downside of this method is even though millions of viewers watch television advertisements, the use of advertising through this channel is extremely expensive, especially when the advertisements are broadcasted on national television. However, if television and radio marketing is a form of digital marketing which you are really considering and believe that will add benefit to your company, then consider using local television and radio advertisements opposed to national. This way it is cheaper and those who will look or listen to your advertisement will live relatively close to your company, which is beneficial if you own a physical shop for instance.
