Explainer videos have plenty of benefits for businesses, and in particular, startups. User engagement with any video content tends to be higher than things like written content. Explainers are ideal for improving conversions, and they can take the complexity out of complicated products or services.
Explainer videos can also be inherently shareable on social media, they’re concise and to the point, and they’re a great way to outline a problem and a solution.
With all that being said, you can’t create an explainer video and just hope for the best. You need to have a marketing strategy for the video itself. Kind of like a strategy within a strategy.
The following are some tips for marketing an explainer video.
Share It All Over Social Media
This can seem like a simple tip, but it can get overlooked. Companies may only put their explainer video on their homepage or landing page, but it should be shared across all social media channels.
The entire concept of an explainer video is one that lends itself to shareability, and people are more likely to share video content in general, so take advantage.
While you’re at it, don’t be afraid to do some paid advertising for your video. An explainer or whiteboard video is the perfect thing to advertise through paid social media channels because it’s going to grab attention, highlight a problem and then show the solution all in a neat, short package.
Facebook advertising is a good option because you can drill down to the specifics of your audience and make sure you’re maximizing your ROI.
Another social media tip is to pin your video on your Twitter profile, so it stays front and center for all the people who visit your profile.
Include It In Emails
Email marketing is another place where you can use your explainer video. This tip works particularly well if you already have a pretty large list of subscribers. As an example, include it in your next email newsletter.
Even if you’re not sending it out to a list of contacts, you can always manually do some research and find some people it could be worth emailing to.
This tip can be more labor-intensive than the ones above, but can also be extremely effective. In the digital age, when people have a question or a problem they go to online communities, forums, and message boards to find that solution.
Find online communities where there might be a need for your product or service, and position yourself as the solution to posters’ problems via your explainer video.
Finally, if your startup is planning on attending any events or conferences, use your explainer there. If you have your laptop, you can set it up with your explainer on loop, and it’s an amazing way to get attention and to answer questions people may have before they even realize it.
Explainer videos can serve somewhat like a modern elevator pitch, and even if someone is just walking by your video, it may grab their attention and make them stop.