Before getting started
TikTok is one of the unique social media platforms which conquered the global market as rapidly as the length of their videos. The ability to get as much information as possible in a matter of seconds has made it a favorite of millennials and Gen Z. Older generations are also interested in using the app, especially if it helps them promote their business, monetize their creativity, or expand their community.
Another trend that has strengthened over the past year due to its profitability, cost-effectiveness, and vast opportunities for creativity is the e-Commerce Print of Demand approach. It’s also gaining traction, and it looks like it will replace many of the traditional online and offline warehouse stores soon.
By combining these two super-modern directions of business and digital marketing – TikTok app and Print on Demand platform – entrepreneurs have all the chances of scaling and recognition, especially among the generation for which these technologies are most relevant, and which make up almost a third of the world’s population and in the coming years will become the main driving force of the global economy – Gen Z.
So, if this couple is so trendy, let’s see how we can promote our products in the best way by using it.
Before/After
One of the easiest ways to promote your product on TikTok is to make a video with it before and after adding a print. For example, it can be a plain T-shirt or jeans, on which in a second appears a drawing or inscription. You can also compose a carousel in one video, including several options for prints on one product, or presenting several products with one or different prints that you can offer to customers.
To ensure that your videos reach the widest possible audience, add appropriate music, effects and backgrounds that match the theme of your print. For example, if you have a tropical theme of pattern, a short Lambada or Despacito sound will be just right.
TikTok Live
To date, there are few guaranteed ways to make your video become viral. The most common ones are partnership with influencers, using the right hashtags and showing production process. Of course, this only works if your content is truly stunning.
Influencer: Sometimes it will be enough if your influencer simply asks, “What is Print on Demand?” And there is no need for him/her to wear your printed cap or drink beer from a mug with your company logo on it. Moreover, direct advertising is often repulsive. Going back to Gen Z, research shows they’re more likely to look for something that actually solves their problems, and such a question can force them to open a search engine and explore the issue. Then, probably, they, trusting the influencer, will make the conversion.
Hashtags: explore the list of the most common (avoid clichés!) hashtags and add your unique ones. Hashtags’ analytics and generation tools will help you to do this faster and more efficiently.
See it yourself: visualization of the production process is a win-win option for any business. Moreover, in the modern abyss of goods and services, it’s so difficult to make a choice. Considering that there are not as many brands offering Print on Demand approach as traditional ones, you can become a sales leader by presenting your process as transparently as possible. If you add a track about your brand concept or motto to this video, you can achieve really high levels of engagement and conversions.
Campaigns and Challenges
Creation of campaigns in social media is not just a way to attract buyers for your product. It’s also the way to spread your brand’s vision, tell its story, and convey a message to fans and potential clients that will add value to your company and products. To do this, you can arrange both independent races and by joining larger marathons (as many brands do in the Super Bowl, for example). For the same reasons, you can easily attract the attention of like-minded people if you need to launch charity events or any other campaigns that are not related to money directly.
Higher engagement of your audience is guaranteed if you create an effective, relevant message or a message that resonates with people immediately and strongly. In order to find it, it may be necessary to conduct industry research and / or market analysis, including competitor analysis. Along with identifying why people buy a particular product, or follow a particular brand, it is necessary to understand why they do not.
This way, you will be able to identify pains and needs of potential and existing clients as accurately as possible.
Putting this all together
In order to use TikTok to Print on Demand successfully your strategy should be focused on creating unique content that “explodes” the network, as well as:
- these videos should contain as much useful information as possible in a minimum of time;
- all combinations of pieces of content should be creatively designed;
- you need to analyze your audience and competitor’s audience and identify demand;
- you should convey a catchy message, work to increase brand value and retain viewers with a constant increase.
Print-on-demand should not be limited by standard templates from the Internet, but should contain many new plots at every stage of brand acquaintance. Invite TikTok users to participate in the creation of new designs, provide an order option with an individual print solution. Finally, consider promoting at TikTok not as a short-term entertainment, but as a long-term strategy for your business with a high expected level of return on budget, time and energy investments.
Don’t forget who your main audience is. These young people may soon turn from your fans into your most serious competitors. Therefore, don’t hesitate to start to launch and expand your Print on Demand business and products on TikTok right now!
