Crowdfunding has transformed the way entrepreneurs can take their idea or venture and turn it into a viable business. And entrepreneurs have taken notice: in the past few years alone, one study showed that investments through crowdfunding platforms were projected to increase to more than $34 billion, a 112% jump. Despite it being lucrative and accessible, there can be roadbumps and pitfalls when it comes to launching a crowdfunding campaign. Kyle Thomas is the founder and CEO of InventureX, the number one crowdfunding agency, which helps entrepreneurs successfully launch and fund their crowdfunding campaigns. He’s making waves for the way people are approaching crowdfunding, and is also passionate about cryptocurrency. We sat down with him to discuss why entrepreneurs should consider crowdfunding for their next venture.
Kyle, what makes crowdfunding the best choice for entrepreneurs?
Thomas: All entrepreneurs know what it’s like to have their next big idea, but be short on capital to make it happen. With the world of crowdfunding, you literally have unlimited potential to raise the funds to make your dream a reality. Thanks to crowdfunding platforms and social media, you can reach investors around the world who believe in you, and your venture, and who are willing to put their dollars behind your project.
What are some issues entrepreneurs may face when turning to crowdfunding?
Thomas: The crowdfunding industry is totally saturated right now, because crowdfunding can be so successful. But this can be problematic for the entrepreneur looking to launch their campaign. How do you make your venture stand out? For example, on Kickstarter alone, more than 17 million people have backed a project since 2009, when Kickstarter launched. That’s a lot of people putting their money behind crowdfunding campaigns. But standing out from the pack can be difficult and is where entrepreneurs run into trouble. That’s where InventureX comes into play.
Why should entrepreneurs turn to InventureX?
Thomas: We are the ultimate crowdfunding professionals, and we know the ins and outs of this business. 86% of our entrepreneurs have hit or surpassed their desired funding goals, since we launched about eight years ago. We’ve helped more than 350 entrepreneurs launch their campaigns and have helped them raise up to 7-figures. I think those numbers speak for themselves. When navigating the world of crowdfunding, you want to make sure you’re doing it right.
What are some ways InventureX helps entrepreneurs?
Thomas: We essentially offer end-to-end crowdfunding services. From the beginning, we come up with a personal marketing strategy, and produce eye-catching content, such as videos and other digital assets, which will help your venture stand out. We’ll highlight your target audiences, and hit them with your campaign, so the right people are seeing your venture. In the end, we even come up with a post-funding e-commerce strategy. We help entrepreneurs through every step of the crowdfunding process, so they don’t have to fumble through it on their own, and risk the success of their project.
How can entrepreneurs learn more about working with you?
Thomas: We’re always happy to do a free funding review of a venture, to see if an entrepreneur’s project is right for us. Our goal and mission is to help entrepreneurs not only succeed in their crowdfunding campaigns, but make their dreams a reality. I encourage any interested entrepreneurs to reach out, and speak with our expert team through our website, Twitter and Facebook.