Did you know that 70% of companies are not properly equipped for the future? Technological advances such as 5G, artificial intelligence, VR / AR, IoT, and voice control are having a disruptive effect on brands and companies. But how do you ensure that your company and your brand achieve superior business value in a rapidly changing world? In this article, we will introduce the most used and important technologies and give practical tips for securing the future of your company and your brand.
The rise of 5G and big data
Be ready: 5G, the fifth generation of mobile networks, is on the way. Not only is it 50 to 100 times faster than current technology, but it also has the advantage that bandwidth will no longer be a limiting factor. The problem of slow data speeds will be a thing of the past. Forever.
Of course, this also has an immense impact on user experience (UX), in particular on how your customers perceive your brand, collect information, and buy your products and services. Your customers expect simple “click-and-buy” systems, fast delivery times, and immediate answers. In addition, larger amounts of data will be available than ever before. This gives you unprecedented insights into the customer journey and allows you to perfectly tailor your brand experience to your (potential) customers.
However, the analysis and interpretation of data have not been part of the standard methodology in all companies. So make sure you have a team of data analysts on duty in good time.
Artificial Intelligence (AI) & Machine Learning (ML)
While privacy is very important, more and more data is being collected from us at the same time and the technologies associated with it are getting smarter. Just think of services like Google Now or Amazon Recommendations. AI and ML make it possible to recognize patterns in consumer behavior and to tailor and personalize products and service offerings better to the needs of your customers. You will also get more insight into how customers are interacting with your brand. This enables you to integrate the brand more closely into the everyday life of your customers. There have never been as many brands as there are today and new brands are emerging every day. But how can you clearly and positively differentiate your brand from other brands? AI and ML can provide you with relevant answers to this.
The Internet of Things (IoT)
The Internet of Things (IoT) quickly found its place in our everyday lives. Today, for example, you can conveniently turn on the heating while you are out and about or turn off the lights by voice command when you want to sleep. Examples of IoT products and applications can be found everywhere, from day to day home or work use to brilliant entertainment apps. Some casinos have free apps that you can download to play, such as blackjack online. Others have worked hard to make their web platform so good that it works very well even if you access it through your mobile browser.
Nowadays, most casinos offer great apps to online games on smartphones and tablets. You just have to have an Android or iOS device to pamper yourself with some of the best mobile entertainment that the internet has to offer. The internet of things gives you and your company more opportunities to test and improve products and services. Sometimes you have to enter into entirely new partnerships. At the same time, it also makes your brand more transparent.
The company is, as it were, the brand, which means that communication and brand experience must come from the center of the company. The people in the company can become the most influential ambassadors for the brand. In addition, the feeling that consumers associate with your brand is gaining in importance. A good reputation depends on relevance and an authentic brand purpose.
Digital Reality: VR & AR
VR and AR are becoming increasingly relevant in a lot of areas of our everyday life. Leading companies have long since started exploring the possibilities of VR and AR. For example, IKEA has integrated a function into its app that allows you to see furniture from the IKEA range in your own living room.
The rise of VR and AR enables entirely new creative and multi-sensory experiences with brands. Compared to the usual advertising formats such as TV or banner advertising, 4D or 5D experiences leave much stronger and, above all, longer-lasting impressions on the consumer. This leads to a stronger involvement and loyalty to the brand – and these are two very important KPIs that your brand needs. to survive in the digital age. So dare to put your previous customer journey to the test in order to differentiate yourself from the competition and discover the endless, creative possibilities of VR and AR.