In today’s digital era, mobile apps have become a powerful tool for e-commerce businesses, including Shopify merchants. The growing reliance on smartphones and the convenience they offer have made mobile apps an essential component of a successful online business strategy. In this article, we will explore why its important to turn Shopify store into mobile app by analysing the key benefits that mobile apps bring to Shopify merchants, backed by data and real-world examples.
Enhanced User Experience:
Mobile apps provide a seamless and intuitive interface that offers a superior user experience compared to mobile websites. According to a study by Comscore, mobile app users spend 87% of their mobile device time within apps, highlighting the preference for app-based interactions. Shopify merchants can leverage this trend to deliver a personalized and frictionless shopping experience to their customers.
Nike, a renowned D2C fashion brand, launched its mobile app to provide an immersive and personalized shopping experience. The app’s intuitive interface allows customers to easily browse products, access exclusive releases, and track their orders seamlessly.
Increased Customer Engagement:
Mobile apps enable direct and real-time engagement with customers, fostering stronger relationships. Ecommerce Push notifications, in-app messaging, and personalized offers can be used to engage customers, promote new arrivals, and incentivize purchases. A study by Leanplum reveals that push notifications have an average open rate of 90%, making them highly effective in capturing customer attention.
Zara, a global fashion retailer, uses push notifications to inform app users about flash sales, limited-time offers, and new collections. By leveraging push notifications, Zara significantly boosts customer engagement and drives conversions.
Improved Conversion Rates:
Mobile apps have the potential to significantly increase conversion rates for Shopify merchants. The streamlined checkout process, stored payment details, and easy navigation within the app enhance the overall purchase journey, reducing cart abandonment rates. According to a study by Criteo, mobile apps have a 3x higher conversion rate compared to mobile websites.
Mango, a popular fashion brand, saw a notable increase in its conversion rates after launching its mobile app. By simplifying the checkout process and offering personalized recommendations, Mango successfully improved customer satisfaction and boosted conversions.
Increased Brand Loyalty and Retention:
Mobile apps allow Shopify merchants to build brand loyalty and foster long-term customer relationships. By offering exclusive discounts, rewards programs, and personalized content, merchants can incentivize repeat purchases and enhance customer retention. According to Localytics, app users have a 60% higher 90-day retention rate compared to mobile web users.
ASOS, an online fashion retailer, utilizes its mobile app to provide a loyalty program called ASOS A-LIST. The program offers exclusive benefits, early access to sales, and personalized rewards, resulting in increased customer loyalty and higher customer lifetime value.
Shopify Mobile apps offer Shopify merchants a range of benefits, including enhanced user experience, increased customer engagement, improved conversion rates, and enhanced brand loyalty. By leveraging the power of mobile apps, D2C fashion brands like Nike, Zara, and Mango have successfully capitalized on these benefits to drive growth and establish a competitive edge in the market. Embracing mobile apps can help Shopify merchants unlock new opportunities, reach a wider audience, and drive business success in the ever-evolving e-commerce landscape.