Did you know that there are about 200 million active websites on the internet right now? And, around 250,000 new websites are created every day. That boils down to three new websites every second!
If you want to start a business, an attractive and effective website is crucial to your success. A website allows you to connect with potential customers around the world. Also, it makes it easier to stay connected and turn potential customers into return customers.
Launching a website is a big step in your business ownership dreams. But, how do you make a website that doesn’t get lost in the onslaught of new daily websites? Read this guide for helpful tips for starting a website like a pro!
Know Your Audience
All good marketing should begin with understanding your audience. Who are the people you see purchasing your product or using your service? What would they want to see or experience on a website?
For example, if you sell something made for an older crowd, avoid a visually or technically complicated website. If you have a product meant for Gen Z-ers, design to their interests and values. Keep your audience in mind as you create a website that will draw them in and excite them!
Choose a Domain Name
If you already have a name for your business, is the domain even available? If the .com domain you want is taken, you can look into .org, .io, or .tech depending on availability. However, make sure you are abundantly clear in your advertising that you’re a .org not a .com.
Your domain name should be easily recalled and reproduced; think short and sweet. If you can choose something with relevant keywords, you’ll be doing your future self an SEO favor.
Clarify Your Brand Identity
In the process of launching a website, it’s a good idea to work with a professional web developer. They understand the intricacies of refining your brand identity and reflecting that in the design and layout of your website.
A business that advertises a service should look and feel different than one that sells a product. Also, your pages should feel cohesive regardless of whether it is an “About Me” page or a blog post.
Tap Into SEO Tools
SEO stands for Search Engine Optimization. SEO is the process of driving organic traffic to your website. This traffic is critical for the survival of your business.
There are professionals that can help you with your SEO and there are tricks you can implement on your own. Check out this site to get a free PDF of 25 SEO tools.
Launching a Website Will Be A Breeze!
As you implement these tips for launching a website, you’ll find enjoyment and excitement in the process. Your website will help set you apart from your competitors and will launch you to success!
The helpful tech tips don’t stop here. Check out our blog for more relevant information to bring ease to your life through technology.