Whether you’re providing essential vitamins and popular supplements or the latest in snack food for all ages, flexible packaging is a rapidly growing way to improve your business model. Discover how everything from supplement pouches to roll stock can be effortlessly designed, created and ordered through the latest advances in digital printing and design.
Dynamic Designs
Don’t let traditional printing presses hold you back. Choose the dynamic designs you need to make your product stand out and enjoy the benefit of vibrant colors and customizable designs. Digital printing allows manufacturers to design a range of pouches and packages for any product.
With the latest HP Indigo 20000 Digital Press, your designs will come to life with 100% color consistency and 97% of the Pantone gamut. This recent packaging development relies on innovations in digital printing to get the most out of your branding and designs.
Sustainable Efforts
Not only is flexible packaging a great way to show off your new marketing designs, but digital printed stand up pouches and packages are improving the sustainability of your packaging. First, flexible packaging saves time and money by avoiding plate fees. Next, the digital nature of the process means there’s less wasted material as your packaging is being made. Finally, the flat, lightweight nature of these packages dramatically decreases the fuel and other costs of shipping.
Another way that flexible packaging is improving environmental awareness is by improving shelf life. Thanks to the puncture-resistant and airtight nature of these pouches and bags, products will enjoy a longer shelf life compared to other packaging that may puncture or allow air to penetrate it.
Digital printing also ensures that small businesses won’t waste stock due to obsolete packaging. Previously, companies needed to purchase bulk orders for affordable packaging. This left small businesses with too much inventory as they adjust their branding and determine the best products for their customers. Now companies won’t have to make purchases larger than they need and can benefit from small, manageable orders that reduce waste.
Responsive Marketing
With the overwhelming popularity of digital marketing, you need responsive packaging to keep up with your branding strategy. When a company creates a digital marketing campaign, they can increase brand recognition and customer response by highlighting the same campaign on their packaging.
In the past this form of marketing was too costly for mid-sized and small businesses. However, digital printing allows new designs to be implemented with prompt turnaround time. You won’t have to worry about ordering large quantities to cover the cost of processing and plate changes. Instead, print any size batch of promotional packaging you need and enjoy the same convenience and cost.
Digital Solutions for Affordable Products
Find out how to join the growing number of companies who’ve switched to flexible packaging. Contact ePac today to receive more information about natural food packaging, supplement pouches and any other form of flexible packaging you need to improve the user experience of your product. Try out flexible packaging now and keep an eye out for more improvements and innovations in this exciting area of sustainable and affordable packaging.
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