Today, almost all social media platforms are flooded with videos—it’s the most preferred form of content across the world. The faster businesses understand this, the quicker they will be able to establish their brand identities.
The trend of consumers engaging with digital content is here to stay, and you’ll have to use not just a few but a variety of videos if you want to reach out to a maximum number of audiences. Here are a few types of video content you can produce to keep your audiences engaged and to start building your brand identity:
1. Vlogs
If you thought blogs were a great form of content marketing, imagine what vlogs can do to your business. Not only will they make your branding cost-effective, but they will also give you an exclusive brand voice with a human feel to it that will resonate with your target audience.
Shooting a short vlog shouldn’t be too difficult if you have a smartphone or a webcam. The concept could be as simple as your day at work or something as profound as your journey to success. Or, you can make videos look a little more professional by hiring a digital agency to create your vlogs.
2. Behind-the-Scenes
A behind-the-scenes video of your company will not only reveal your culture, but also captivate your customers, motivate your employees, and set your company apart from your competitors. It will humanize your brand and make it easier for your potential customers to connect with you.
Show your audiences the design or layout of your office. Let them know how you dress up for work. Introduce them to the various members of your team. You can make this even more enjoyable by including your brainstorming sessions, after-work events, or even office pranks. Find out from a digital agency what else you can do to make your behind-the-scenes videos more shareable on social media.
3. Interviews
If you want to establish brand authority through videos, you should think of posting interviews. Select an inspiring person or a thought leader for your interview. You can even line up a series of different guests.
Make a list of hot topics and trends before you start the interview. Engage the interviewees and guide them towards discussing the hot topics and trends. It should be fine if they want to reveal any big secret or exclusive news. With time, you will start driving more traffic and build credibility for your brand.
4. Webinars
Whether you want to educate your users or offer some actionable advice, webinars could be the best way to keep them engaged. You can even promote them through paid ads. With the new sign-ups, you can expect more leads and, thus, more sales. Here are a few things you can include in your webinar:
- A product review with existing customers
- A FAQ section to clear queries of consumers
- A roundtable panel discussion on a topic that might provide value to your consumers
Be sure to promote your webinars across different platforms, and make them interactive. For example, you can even have a question and answer session towards the end of the webinar.
5. Events
Event videos are highly popular on social media. However, you don’t have to host a glitzy corporate event to make such videos. All you need to do is take extracts of multiple videos that you may have created, such as webinars, vlogs, and promotional videos and then roll them out into one exciting video clip.
5. Online Events
Gone are those days when people had to leave homes and travel a long way to attend an event. Today, you can do it online, right from the comfort of your home. You can join any of the ongoing online events or host one of yours. Plan ahead and see what best you can do by signing up people for genuine online events.
The Big Picture
By creating a combination of these video types, you can give potential clients and customers the full picture of your business. Videos offer insight into the personality of your company, helping to solidify a cohesive brand identity.
If you don’t have the technical equipment or expertise to produce videos, you may want to consider hiring professions. If you hire one of the best creative agencies for video production, you’ll have high-quality videos that you can use for years to come, making it a worthwhile investment.
