The transition to online communication is not unexpected, since many companies have already implemented this format in their strategies with great results. The success of ecommerce email marketing depends on a number of factors, but the effort will pay off. You can evaluate the results only after testing and implementation.
There are plenty of advantages to such a solution, but some are worth highlighting separately:
- ability to quickly inform your clients about changes in your working hours;
- creating a trusting atmosphere between suppliers of services/goods and consumers;
- little time to read, which affects the level of engagement;
- heating up the interest of your target audience by providing unique offers;
- transition to e-marketing and testing of USP.
In order for your email marketing metrics to meet your expectations, you need to take care of process automation and data collection. Optimization will allow you to control all processes. Continuous analysis of engagement metrics is the key to success in these challenging business times.
Commit to your email marketing strategy
Adhering to a defined plan is useful for a business, since all goals will always be in sight, which means that their implementation will be quick and hassle-free. When making decisions, you should carefully study the current strategy and only then set a new direction.
Include sending regular letters to known recipients in your plan. Removing useless contacts from your list will save you both time and money. Add a button to unsubscribe because there is nothing worse than annoying a potential customer. For more efficiency, use the best mass email service.
Use personalization techniques
Paying attention to consumer interests will bring you profit. Numerous studies by Atompark show this. Examine the personal details of your subscribers, and then divide them into several groups. This approach will allow you to compose offers and subject line for marketing email, taking into account various parameters, such as:
- age;
- previous purchases;
- demographic characteristics.
It would be great to call your clients by name. This way you can create a trusting atmosphere and emphasize your attention to your recipient. It is always pleasant for addressees to hear and read their name, so they will definitely be impressed and accept your offer of cooperation.
Send unopened emails one more time
Due to the fact that email marketing programs are used by a fairly large number of companies, the number of emails in the mailbox is increasing exponentially. In such chaos, it is quite easy to lose an important message, and it becomes even easier to miss your offer.
You can eliminate such errors with the help of tools that collect data about each sent message automatically. Resending your letter will be a second chance to increase open rates and conversions. Don’t forget that your topic must match the content.
