If there’s one reason your business needs a mobile app, it’s to cultivate and maintain customer loyalty.
It’s over ten times easier to sell to a previous customer versus a new one, and the most successful businesses of today thrive on repeat customers. And it’s always your most loyal customers that come back to you the most often.
Here are the top ideas for encouraging customer loyalty through your mobile app:
Makes Offers Exclusive To Your App Users
First and foremost, you need to have offers that are exclusive to your app users alone, with a specific offer that the user will gain immediately after downloading your app and signing up. This is one of the simplest incentives out there for convincing someone to download your app, and it needs to play heavily in your marketing campaigns.
Don’t just treat your customers as, well, customers. Treat them as people. To this end, interact with them in your app often. If you get any queries or questions from customers, for instance, you will always make them happy if you reply right away.
You can also interact with your customers through holding contests with prizes. It’s a great way to keep them engaged even when they’re not at your physical establishment or your website.
Have A Rewards System
This is perhaps the most basic loyalty program out there but it bears repeating. What you can do is make it so that every time a customer buys something at your business, the money they spend will be recorded in the app and can be converted into points (for example, $1 can equal 1 point). Once the user saves up enough points, they can then cash them out for a gift card that they can use for another purchase.
Offer Free Gifts With A Large Enough Purchase
Everyone likes free stuff, right? Not only can you send users free gifts on their birthdays or during holidays or whenever, but you can also send free gifts with a large enough purchase as well. Just make sure that the gifts you offer are appropriate for the demographic, and consider including the fact that you give away stuff as part of your marketing campaign.
Give Free Gifts or Discounts To Friends and Family Members
Another way you can reward customers is to reward them indirectly by giving free gifts or discounts to their friends and family members.
You can do this by having the user put in an email address of someone they know when they buy something, you can then send that person the free gift or discount. At the very least, it’s a good way to enhance your visibility.
Encouraging Customer Loyalty
Customer loyalty programs are an invaluable way to strengthen relationships with your existing customers. In many ways, having a mobile app is becoming a necessity for a business to retain their customers in the 21st Century.