While it is important for all videos to retain viewers, for business videos it is critical that they’re able to do so. That is because in most cases business videos have a call to action at the end of the video, and in order to fulfill their goal they need viewers to stick around till that point.
If you’re trying to find ways for your business videos to retain more viewers, there are a few things in particular that you should focus on:
Create the right kind of content
It is a common misconception that business videos need to be dry and formal, while in fact the most effective business videos are anything but. While your goal may be to promote a particular product or service, there are multiple ways to do so – and the trick is to find the type of content that your viewers would like to see.
A good example would be to use how-to guides to show viewers how to use a product to perform a task that would benefit them. Not only is this effective, but such videos are easy to record – either with conventional cameras or a screen recorder for Windows 8 in the case of digital products.
Keep the video short
If your video is too long it will start to lose viewers as they lose interest and click away. That is why if you want to retain more viewers you should try to keep your video as short and tightly-focused as possible.
The exact length that is advisable can vary depending on your target market, the platform the video is being published on, and its topic. That being said, aiming for videos that are a minute long at most is a good start.
Hook viewers within the first 8 seconds
Did you know that 8 seconds is normally all the time you have to convince viewers to stay and watch your video? As much as that may seem like a really short amount of time – if you use it well it should be more than enough.
Try to make sure that the first 8 seconds of your business videos are designed to hook viewers and make them interested. One of the best ways to accomplish that is to highlight how watching the video could benefit them – and what they stand to gain by the end of it.
While the methods listed above are the top ways in which to make sure that your business videos retain viewers – there are others as well. The quality of your video, its topic, style, and even the way in which you publish and distribute it will all have a part to play.
Still at least you now know what areas you should focus on initially so that your business videos are able to retain more viewers. In the long term you can then start to experiment and try out new things – to improve your audience retention further over time.