You’re being a savvy business owner and working to create a brand that is both memorable and engaging for the customer. Carefully considering what your website looks like is an integral part of your customer experience with your brand.
This is especially true of how your website looks visually. Color matters to consumers. So, it should matter to you too when selecting the colors that will represent your brand and be on your website. One study says that up to 85% of shoppers will make purchases based on the colors they see.
Selecting your business color palette should be well thought out and deliberate. Read on to learn about the factors to consider when choosing brand colors for your business website.
Color Psychology
If a color is so emotional for shoppers, then understanding the psychology of color is an important step to consider when picking colors for your website. Far back in history, color has been used to represent different emotions and elicit certain responses.
Consider these associations with color:
- Red: love, passion, romance, danger, energy
- Blue: peace, confidence, sincerity, integrity, credibility
- Green: reassurance, peace, health, calm, growth, money
- Yellow: abundance, calm, clarity, friendliness, optimism, warmth
- Purple: protective, thoughtful, wise, imaginative, luxury, dignity
- Orange: Innovation, thinking, desire, warmth, cheerful
- Black: sophistication, power, mystery
So, as you begin to consider the color palette for your website, first consider the psychology of color and how it will impact the user’s views.
Perceptions About Color
When choosing brand colors for your website, you should also consider perceptions about color. The demographics of your typical user should factor into your color choices.
Men and women perceive color differently. While both men and women like blue and red in the same way. Women react to purple positively, the same men react to green and black in a positive way.
Age and culture also impact how color is perceived. Knowing your target audience well will help you navigate these color demographic issues.
Color Theory and Schemes
Understanding how color is created can help lead you to the best color palette for your website. The science of how color works is called a color theory. Learn about primary, secondary and tertiary colors. Gain an understanding of the role of warm versus cool colors.
Then you can consider tints, shades, and tones of colors. Another way to consider color is through color relationships. You could have a:
- The monochromatic color scheme that uses one color in many different shades.
- The analogous color scheme would use several colors that are found close together on the color wheel.
- The complementary color scheme uses colors across from each other on the color wheel.
- Triad colors are a group of colors that form a triangle on the color wheel.
You might consider your logo colors when making website color choices. You can work with computer programs that help to create color palettes for your business. Use a color palette from image source and have the program help you to create a palette.
Simplicity Rules
After all these suggestions for selecting colors, remember that simple is best. If you get too much color, or your website is busy, it can be distracting.
As you select your color palette, coordinate with your branding and keep it simple.
Website Design Using Your Business Color Palette
Choosing a business color palette for your website is a big decision. Factor in the psychology of color and the demographics of your brand. Look at how you can integrate your logo colors as you make color palette choices.
Remember, consumers react strongly to color, so you should make thoughtful decisions about how you use it on your website.
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