Have you considered adopting a video marketing strategy? Nowadays, videos are the essential marketing tool for promoting content.
Therefore, an increasing number of businesses ask for the expertise of media companies, which have the necessary tools to make their visions come to life.
If looking for a media company in Vancouver, the following tips might be of assistance.
Create a content brief
When choosing a media and video production company in Vancouver, the inceptive step is developing a content brief that clearly defines your objectives. The project brief includes not just the goals but also any important information about your audience and business. The process of developing a brief will provide you with a focus related to the objectives that the agency needs to deliver.
It’s paramount for businesses to remember that the brief is much different than a script or storyboard. The brief is nothing but a summary, while the script and storyboard provide details about the visuals. The former should be concise and understandable in order for the purpose of the video to be outlined clearly.
Set a budget
The following step in choosing such a company in Vancouver is setting a budget. Every business is supposed to define its project budget before starting discussions with agencies. It mainly depends on whether you need animated or live-action footage. Animation is usually cheaper than live-action footage, as there are different costs to consider. Learn more about the history and art of animation.
Live-action footage involves a variety of costs that influence the overall budget. There are numerous pre-production, production, and post-production costs to take into account. For instance, pre-production costs include location, talent, insurance, props, wardrobe, and set construction. Production involves multiple expenses, such as hiring a director, director of photography, sound engineer, gaffer, and production assistant.
Post-production costs involve editing, coloring, and graphics. In contrast, animated videos involve expenses like concept and script creation, storyboard, animations, voiceover and sound effects, project consultations, revisions, and edits. If you aren’t sure about the type of budget to set, you should obtain at least three quotes from video production companies to get to know the market rates.
Consider the niche
Another important tip when hiring a media and video production company in Vancouver is considering the niche. It can be highly specific in reference to their production skills, types of videos, or other competencies. For example, some agencies are proficient in filming client testimonials, whereas others specialize in broadcasting live videos. See this link, https://www.huffpost.com/entry/the-importance-of-testimo_b_780712, to discover the importance of testimonials.
The best way to check the niche is by checking the portfolios of different companies. Some agencies don’t place the focus on a specific industry but on specific aspects of the process, such as creating a storyboard. Those crews whose primary focus is marketing pay more attention to creating a successful narrative.
Create a shortlist
The next tip to consider is creating a shortlist of companies to approach. There are a few methods to employ in list creation, such as asking for recommendations from other marketers and businesses. It’s vital for the recommendations to come from trustworthy professionals.
Another method to try is searching through the social media channels of other brands to see their videos. Even if the footage was filmed for a completely different niche, you might be impressed by the message. Also, a Google search will help you with identifying the best local companies.
When having a meeting with each candidate, you should discuss some important matters. Start by discussing the types of services they offer in-house and those they outsource. Some agencies might not include scriptwriting or voiceovers in their offers.
Furthermore, every client deserves to know how the project will be managed and whether the agency provides revisions and edits. Some providers even conduct competitor analysis and audience research.
Ultimately, discussing timelines is essential. Timelines should be defined in a way to leave extra room for any edits without missing a deadline. Read here about the benefits of deadlines for projects.
Make sure you hire savvy storytellers who specialize in 3D animation, comedy commercials, and cinematic services.
Experience matters the most!