Online marketing is more powerful than ever before, but only if it’s backed by a sound plan and implemented on the appropriate platform.
A prominent and effective way of online advertising is Google AdWords. When someone clicks on your ads, you’ll pay a fee regardless of whether they’re in the form of text, banners, videos, or calls. Small and large businesses alike can benefit from advertising on Facebook because of its flexibility.
Why Use Google AdWords?
Google AdWords management is your best bet if you’re searching for a versatile marketing platform that can reach millions of potential customers.
You can rest assured that First Page, we have a group of Google Ads Hong Kong Specialists who know how to effectively optimize campaigns for businesses depending on competition, market, and budgetary considerations.
Increased efficiency and efficacy can be achieved by enhancing AdWords’ most powerful advertising features, including:
1. Google Adwords outperforms SEO
Google AdWords is a huge time-saver compared to SEO. Using both SEO and Google AdWords is a way to increase traffic and leads through search engine marketing. To get the highly coveted top spot in search results, a company’s AdWords campaign can operate considerably more quickly if it is well optimized.
As you can see, there are numerous advantages to using this method.
· It is possible to work on several keywords at the same time.
· At any time, you can switch the campaign off or on.
· Ads near the top of a website’s page are immediately noticeable to users.
As long as you don’t forget about the long-term benefits of organic sources, you’re good to go. Google AdWords Management, on the other hand, gives you a better possibility of immediately generating more traffic and leads. It’s also more open, so you know precisely what is occurring with the commercials.
Search engine optimization, on the other hand, is a long-term procedure that can be extremely advantageous. There is no shortcut to getting a high ranking for any keyword, and it involves a lot of time and effort. Even then, it can take some time for them to achieve the required respect and credibility.
Advertising with Google ads Hong Kong is a quick and easy way to get noticed, but SEO is a long-term strategy that relies on your content’s quality.
However, I’m not here to dispute the advantages and disadvantages of one technique over another. Use both, but keep in mind that both will take some time and effort, as well as a significant amount of money.
2. Boost brand recognition
Using AdWords to spread the word about your business is an effective strategy to increase traffic, clicks, and conversions. For this purpose, Google teamed up with Ipsos to conduct a survey across 12 different industries. Search ads have been found to raise top-of-mind awareness by 6.6% on average.
When it comes to search engine optimization (SEO), the amount of people searching for your brand name and its variants is an important factor. Increasing your brand’s visibility through search and display advertising is a good strategy for doing so.
3. Gmail is a great way to get in touch with more customers
Email marketing is one of the most common methods of promoting a business, which is why Gmail advertising might be useful. Native Gmail advertising was added to Google AdWords in September 2015, allowing you to reach more potential customers in their inboxes.
Gmail ads are most often found under the promotion tab, although they can also be found in the social tab. They appear on both PCs and smartphones. If you don’t have a lot of money, you can try Gmail advertisements as well, as they are often less expensive than search ads.
4. Reconnect with your website’s visitors
Google AdWords Management is a great tool for re-engaging with your customers. Let’s get into the nitty-gritty.
You may have visitors to your site who are just looking around. A visitor to your website is defined as someone who has viewed all of the pages but has not taken any action. What can you do to help them remember who you are and what you are capable of? Remarketing and RLSA initiatives are the new kid on the block.
a) Display network remarketing:
Banner graphics can be used to target visitors on a variety of advertising-supported websites. If you manage a travel agency and a customer is seeking vacation packages, you should be able to help them out. Nevertheless, he opts to leave empty-handed. If you want to target him, you can simply construct a retargeting list with Google Ads Hong Kong like the one below.
It’s possible to establish suppression lists, just like remarketing lists (as shown above). To guarantee that you only target new leads and not those who have already converted, you can use suppression lists.
b) Search network remarketing:
Remarketing Lists for Search Ads (RLSA) is the acronym for this feature. Like display remarketing, it uses the search network to perform retargeting ads. Additional keywords are required by the advertiser. Using this method, Google ads can match a user’s search query to the remarketing and keyword list, resulting in a more relevant ad. As a result, Google will be able to display more relevant advertising for each individual search.
Your retargeting Google AdWords Management have a better probability of converting visitors into leads because they have already been to your website.
5. Consistently evaluate your performance
Traditional advertising mediums, such as newspapers, broadcast television, radio, outdoor billboards, cable television, brochures, and so on, are extremely difficult to evaluate. Also, they are substantially more expensive than Google AdWords in terms of cost per click. You have no control over how much money you spend and how much you save with Google AdWords Management. Because of this, unless your consumer decides to reveal it, you won’t know the source of leads generated by these media. Consequently, it is impossible to quantify the return on investment from traditional media.
Then, Google Ads Management would tell you how the campaign performed. You’d be aware of it:
· Who viewed your advertisement?
· Do you know how many leads you’ve had?
· Your AdWords campaign’s traffic to your website.
· How many visitors and leads were produced by each keyword?
· How much does each lead cost you?
Marketers could use this information to figure out what works and what doesn’t. With this information, you can then alter your campaigns until you get the best results possible. “